• I found the innoCos events rich in experience and ideas exchange, bringing various industry experts together and making the participants involved in creative thinking.

      Founder, Eva J. Natural Luxury Cosmetics

    • I loved the openness of all participants in sharing their views on future opportunities.

      SVP Eastern Europe, Avon

    • I took home some nuggets of inspiration and made new contacts.

      Global Packaging Director, Oriflame Cosmetics

    • I thought it was really well organised and slick. A massive WELL DONE to the team.

      Founding Partner, Mama Mio

    • InnoCos is a singular conference focused on transferring innovation into business, speakers are well prepared and the networking is intense.

      R&D Director, Grupo Boticário

    • I have to say that I’ve learned more attending the #b2beu conference than I’ve learned in a LONG time at a conference.

      Chris Brogan

    • Very useful conference to get a view on what is going on in cosmetic innovation and insights and challenges on how we move the market forward.

      Hair Care R&D Director Europe - Unilever – France

    • I appreciate the opportunity I have to meet marketing colleagues from my competitors & also from my customers and overall in an "out of business" context. It is a unique occasion to exchange about our common passion: cosmetics!

      Personal Care Marketing Manager, SEPPIC

    • It was an excellent conference with a good diversity of topics and speakers.

      Head of Corporate Sustainability & International Strategic Sourcing, Weleda Group

    • It was a very valuable and enjoyable experience for me with great interactions, networking and speaker engagements.

      Director Marketing HPC, Product Management and Sustainability North America, BASF

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The Rise of ‘Curation’: Product Mix Tailoring Reshaped for Today’s Retail World

6.5.2013

Beauty retailing, and beauty consumers, are changing and ‘curation’ – a current industry buzzword – is one of the strategies helping stores to thrive in this changing environment. What is curation? Curated stores feature an edited product mix, generally cross-brand, cross-price band and characterised by unexpected product combinations. Curation is more than simple ‘product mix…

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