B2B Marketing Europe 2010

1 December, 2010 - Scandic Berlin Potsdamer Platz Hotel

1st European B2B Marketing Conference

December 1&2 2010, Berlin

Scandic Berlin Potsdamer Platz Hotel

Thanks to all the B2B marketers who made happen B2B Marketing Forum in Amsterdam on March 31! Look at our vimeo channel: www.vimeo.com/kgs what some speakers, attendees and sponsors had to say about the B2B Marketing Forum.

B2B Marketing Forum, Amsterdam, organised by KGS and spotONvision from KGS on Vimeo.

The First B2B Marketing Europe conference in Berlin will feature keynote speaker: Chris Brogan, who will be presenting for the first time in Germany at our event. Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, visit Chris Brogan blog chrisbrogan.com

Who Should Attend?

• Directors of Marketing
• VPs of Marketing
• MarCom Managers
• Marketing Program Managers
• Channel Marketing Executives
• Presidents/CEOs/Managing Directors

Follow the official hashtag #b2beu for more information.

Videos from our speakers:

Grab a Badges:

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FEES Register by 31 August 2010, only 25 tickets available Register by      15 October 2010 Regular Fee

Full conference pass (Conference Dec 1 + Workshops Dec 2 2010)

€995,00 €1195,00 €1395,00

Full VIP Conference Pass Including Speakers Activities (Dec. 1&2 2010)

Speakers activities: pre-conference reception on Nov 31 2010 AND the speakers dinner on  Dec 1 2010

€1295,00 €1395,00 €1595,00

Only One Day Pass (Conference Dec. 1 or Workshops Dec.2)

€595,00 €795,00 €895,00

Buy DVD set with speakers presentations €295,00 €295,00 €295,00

Group Discount:

  • €100,00 discount per person for 3 tickets if registered at the same time (please request the special registration form by emailing to b2beu@kgsglobal.com )
  • To receive the special rate for group of 5 or more tickets, please contact Katya Chapina at registration@kgsglobal.com

Full payment must be received in order to process your registration.

Fees include:

  • Attendance to all the conference sessions
  • Conference materials, including any available speakers’ papers
  • Lunches
  • Tea and coffee during the breaks

Fees do not include:

  • Speakers activities, including the speakers dinner
  • Hotel accommodation


In order for your name to appear in the list of participants, which will be distributed at the conference, your registration form must be received by Monday 8 November 2010 at the latest.


Registration is open. Upon receipt of your payment for the conference a confirmation email will be sent containing instructions and updates. Registration confirmation will not be distributed by post.


Participants are responsible for making their own travel arrangements. It is recommended that you check your visa requirements with your local Embassy or Consulate. We are unable to dispatch visa invitation letters to support your visa application prior to receipt of your registration form and full payment of registration fees. Please apply for your visa in good time.


Please note that no individual or organisation may display or distribute publicity material or other printed matter during the conference, unless agreed upon and arranged with KGS. Organisations and companies wishing to discuss promotional opportunities should contact: Sponsorship Director, Katya Chapina tel:: +31 70 300 2124 or email: katya@kgsglobal.com


Email: registration@kgsglobal.com


Official event hashtag: #b2beu

Companies attended B2B Marketing Forum in Amsterdam

AAC Cosmos
Aalders Merkpositionering en Marketingcommunicatie
Accounting Plaza
Acto Informatisering BV
Adobe Systems
Adobe Systems
Adobe Systems Benelux
Advantech Europe GmbH
Agis Zorgverzekeringen
ALD Automotive
Allianz Inkomensverzekeringen
American Express
Apollo Vredestein B.V.
Apollo Vredestein B.V.
ASICS Europe B.V.
BBC Creativity
BBC Creativity
BCD Travel
Beekery Social Media Marketing
Blauw Research
BLOEI creative innovation
BNP Paribas Assurance BV
Bose B.V.
Bureau tamtam
Burger King
Burger King
CompaNanny Nederland B.V.
CompaNanny Nederland B.V.
Conclusion B.V.
Conk Design
Continue IT B.V.
CRM Partners
De Persgroep Advertising
De Persgroep Advertising
De Stemmingmakerij
DELTA Comfort BV
Deltion College
Desiree van Wieren
Dorel Netherlands
Dua Communicatie
EastWest Consultancy BV
email marketing expert
Evenaar & Partners
Exact Software
Excent Tandtechniek B.V.
Excent Tandtechniek B.V.
Film Factory
Film Factory
Film Factory
Film Factory
Film Factory
Film Factory
Foot Locker Europe B.V.
Fortis Bank Nederland
GCI Holland
Getronics Nederland BV
GiDesign Creative Communications B.V.
GiDesign Creative Communications B.V.
Goals Marktbewerking
Graydon International
Green Orange
Greenpeace Nederland
GS1 Nederland
H&C Health Promotion
Heineken Nederland
Het Nederlandse Rode Kruis
Het Rijk der Verbeelding
Hewlett Packard Nederland BV
Hewlett Packard Nederland BV
Hogeschool Inholland
Hogeschool Rotterdam
i-know how
i3 group
iBuro B.V.
IDS Scheer Nederland BV
IMK Opleidingen
IMpact Retail
Information Builders
ING bank
ING Investment Management
ING Investment Management
Initiative Group
Initiative Group
Interactive Intelligence (ININ Netherlands BV)
IS Interned Services
Jaga Konvektco Nederland B.V.
Koninklijke Zeelandia Groep BV
KWF Kankerbestrijding
KWF Kankerbestrijding
Lamar communicatie
Lewis PR
Lewis PR
Login Consultants Nederland BV
Loyalty Lab
Loyalty Lab
Lumido Business Media
M - Marketing & communicatie
Mamut Software
Manhattan Asscociates
Market Probe Europe NV
Marketing + PR Visie
Martijn Aslander (professional speaker)
Masterlease N.V.
MAVOM b.v.
MAVOM b.v.
Measurable Marketing Projects
Media Facility Group BV
Media Facility Group BV
Media Facility Group BV
Microsoft B.V.
Microsoft B.V.
Microsoft B.V.
MT MediaGroep
Mulder Pr
Multirent Autobedrijven
Nationale Nederlanden
New Fountain
New Fountain
New Market Consultants
New Market Consultants
Not on Paper
Not on Paper
NS Commercie
NS International
NS International
Nyenrode Business Universiteit
Nyenrode Business Universiteit
Océ-Technologies BV
Overzier MCA
PANGAEA Internet Marketing
PANGAEA Internet Marketing
PaySquare BV
Philips Lighting Benelux
Philips Lighting Benelux
Primagaz Nederland BV
Propulsion bv
Puma Benelux B.V.
Puratos NL
Puratos NV
QlikTech Netherlands BV
Rabobank Nederland
Rabobank Nederland
Rabobank Nederland (dir. Bedrijven)
REAAL Verzekeringen
REAAL Verzekeringen
Reed Business Media Amsterdam
Reed Business Media Amsterdam
Ricoh Nederland BV
Rijksen MarketingPro
Ririassa, Onderzoek & Advies
Robeco Group
Robeco Nederland B.V.
Robeco Nederland B.V.
ROC Zadkine Horeca & Toerisme
Sales Expert
Sanoma Men's Magazines
Sanoma Uitgevers B.V.
SAP Nederland B.V.
SAP Nederland B.V.
Sara Lee
Schouw Informatisering
Schuitema N.V.
SDL Web Content Management Solutions Division
Sdu Uitgevers
SITA Nederland
Smart & Co BV
SNS Bank
Stabiplan BV
The Crowds
Thieme GrafiMedia Groep
Tijdschrift voor Marketing
Tijdschrift voor Marketing
Tijdschrift voor Marketing
TOPdesk Informatie Systemen
TOPdesk Informatie Systemen
TOPdesk Informatie Systemen
TOPdesk Informatie Systemen
Towers Watson
Valid Express
Valid Express
Van Santen Netwerk
Van Santen Netwerk
Vereniging Natuurmonumenten
Vereniging Natuurmonumenten
Vereniging Natuurmonumenten
Vereniging Natuurmonumenten
Vrije Universiteit
Vroom & Dreesman
Warner Home Entertainment
Wavin Overseas
Yakult Nederland
Yakult Nederland
Youniq reclame en internet
Zoontjens b.v.
Zuma Communicatie Management

Conference programme Day One,

December 1, 2010

8:30                                     Registration and welcome coffee

9:00                                    Opening remarks from KGS and Chairperson Joel  Harrison, Editor, B2B Marketing

9:15                                     Keynote Speaker: Chris Brogan

10:00                                  Panel Discussion   Emotions and Decision Making in B2B  Marketing.

Moderator: Holger Kalvelage, Executive Creative Director - Gyro HSR ,

Participants: Chris Brogan , Sean MacNiven, Head of  Social Web and Global Communication - SAP , Peter O’Neill - Vice President - Forrester Research, Andrea Monaci - Enterprise Business,  Marketing Director Europe, Middle East and Africa – HP, Thierry Collet - Vice President,  Global Marketing & Education   - Dassault Systemes

11:00                                     NETWORKING BREAK

11:30                                    How B2B Companies Can Leverage Search for Demand Generation

  • Examining the most successful strategies to improve search marketing
  • Ensuring potential clients find your website and content online by utilising keywords effectively in social media, tags, content and titles
  • Discovering the newest search marketing tools, methods and techniques that you can implement into your B2B strategies
  • Maximising search marketing by fully optimising your content online

John Gerosa- Industry Leader, Technology Markets - Google

12:00                                    Keys to Engagement: Building Dialogues around Customer Insight and Highly Relevant Content

  • Gathering Customer Data - Then Using It
  • Developing Content that Leads to a Dialogue
  • Nurturing Consumers from Perusal to Purchase and Beyond
  • Communicating Over the Right Channels at the Right Time

Richard Evans – Marketing Director -  Silverpop

12:30                                    Effectively Marketing to Fortune  500 Companies

  • Understanding customer challenges, the growth plan and    finding a focus: choosing the right list of clients to sell to, ranking them from first to last and considerations on the sales and marketing model
  • Evaluating which marketing campaign portfolio fits the growth strategy: some examples of the mix, from digital to face-to-face, analysts and press campaigns
  • Discussing strategies to reduce marketing costs
  • Aligning sales and marketing whilst measuring the results: simplifying the metrics that force alignment to strategy and track execution
  • Considering the sales coverage and marketing organisation models. A wrap up to understand “Did marketing add value to the sale?”

Andrea Monaci - Enterprise Business,  Marketing Director Europe, Middle East and Africa – HP

13:00                                    Mobile Revolution - Key Drivers/ Trends, Opportunity  for B2B Marketing

  • Understanding that mobile is an emerging and important media platform for B2B and how can you take advantage of it
  • Integrating a mobile marketing strategy into sales and marketing
  • Discussing mobile websites, apps/applications and new trends
  • Profiting and increasing your bottom line through mobile campaigns
  • Methods and techniques for measuring mobile marketing ROI

John Gerosa - Industry Leader, Technology Markets - Google

13:30                                     NETWORKING LUNCH WITH ROUNDTABLE DISCUSSIONS

14:30                                    How B2B Tech Marketers Can Tune Their Social Media Campaigns For Europe

  • Hearing from Forrester’s North American and European B2B Social Technographics Online Survey 2010
  • Examining various European markets and their behaviours
  • Discussing why you should be sensitive to variation when planning and implementing global social media strategies
  • Examining the survey and specific European results
  • Successfully developing your social media strategy based on the survey results

Peter O’Neill - Vice President - Forrester Research

15:00                                    The @Work State of Mind: Where Marketing Has More Meaning

  • How to rethink your brand’s engageent opportunities in reordered mind at work
  • Recasting brand content strategy to ignite emotions and re-sensitize audiences left numb by high performance expectations and incessant communication
  • Using an @Work State of Mind assessment template to reveal the gaps between what you’re doing and what’s required.

Rick Segal, Worldwide President and Chief Practice Officer - Gyro HSR

15:40                                     Modernizing your business marketing efforts with inbound marketing

  • Capitalising on modern inbound marketing techniques, SEO and marketing
  • Taking advantage of the way prospects seek out information by leveraging the blogosphere and engaging in social media
  • Providing insights into the changing nature of business shopping
  • Uncovering actionable steps businesses can use to utilise inbound marketing, optimize their websites and get found by more prospects
  • Converting a higher percentage of prospects into paying customers

Kirsten Knipp - Director of Product Evangelism - HubSpot

16:10                                     NETWORKING BREAK

16:30                  Workshop 1   Understanding How You Can Use Social Media For B2B Marketing Success

Attend this hands on workshop to learn how you can use Facebook, Twitter and other social media tools in your B2B marketing strategies.

  • What B2B can learn from successful B2C companies
  • How to build a relevant, exciting and interactive Facebook page for your company (and why that includes Twitter)
  • Facilitate interaction between your company and ‘fans’ / ‘friends’ / ‘followers’
  • Maximise your content online through social media tools
  • Learn how to be remarkable online
  • Share your experiences with other attendees

Nicole Simon - European Social Media Strategist - iTive

Donna Jackson - Europe Brand Leader, Switzerland/Italy -  iTive

18:00                  Closing remarks by Joel  Harrison, Editor - B2B Marketing

18:15                  Networking Reception

Day Two, December 2, 2010

8:30                   Registration and welcome coffee

9:15                   Opening remarks from KGS and Joel  Harrison, Editor - B2B Marketing

9:30                  How Dassault Sytemes Have Entered New Markets Through the Collaborative Tribe B2B Marketing Campaign

  • Investigating how you can successfully create awareness in new B2B markets
  • Utilising social media (Facebook, Twitter, YouTube) to connect with B2B prospects and customers
  • Creating a competitive edge and being innovative through your B2B marketing tactics
  • Learning how The Collaborative Tribe helped some of the social media platforms to rethink their value proposition for B2B businesses
  • Evaluating and fixing the marketing campaign through analysis and understanding the market reaction
  • Solving problems and challenges associated with the marketing campaign

Thierry Collet - Vice President,  Global Marketing & Education   - Dassault Systemes

10:00                  Blogging for B2B Business Success

  • Increasing sales and profits by utilising your blog as a PR tool whilst ensuring the blog is the core to your social media          marketing strategy
  • Remembering that the aim of a blog is to be conversational, informative, interactive and valuable
  • Ensuring your focus is on your customer and their industry to provide real value
  • Creating differentiation through your expertise, knowledge and credibility
  • Developing new relationships with potential customers, partners and industry influencers by becoming an industry expert via your blog
  • Maximising SEO through your blog

Jort Possel - Marketing Director, Digital Strategy Lead, France, BeNeLux - Accenture

10:30                  NETWORKING BREAK

11:00                  Successful B2B Lead Nurturing

  • Supporting your customer throughout the buying process; before, during and after
  • Understanding the importance of lead nurturing to develop real relationships
  • Utilising social media and online networks to nurture leads
  • Nurturing existing customers and new leads with the same energy and enthusiasm
  • Training your sales and marketing teams to be consistent and relevant
  • Understanding and knowing when to stop nurturing leads

Roy van Griensven - Director, Business Process Manager Marketing (B2B) - Philips

11:30                   Turning Friends, Followers and Fans into Sales Through  Social Media

  • Creating social media guidelines without being too limiting – what is the balance?
  • Effectively utilising social media to communicate key messages to your B2B audience
  • Building your brand through social media via your employees by empowering them to talk about your company and industry
  • Understanding how to successfully measure social media campaigns
  • Practically organising and managing social media when you are a 1 person marketing department
  • Examining the best tools to keep track of what is being said about you online

Madlen Nicolaus - Head Social Media Manager Europe Africa & Middle East Region - Kodak

12:00                   NETWORKING LUNCH

13:30                  Brands, Brains, Business - How PAYPAL has used neuro-marketing to define it’s brand and select media

  • Understanding and defining what neuromarketing is and how it is relevant to PayPal
  • Discussing the difference between thinking and telling
  • Learning about the connection between the brand and the brain
  • Examining how PayPal are utilising neuroscience for their media channel selection

Dominik Dommick – Director Marketing - PayPal

14:00                  Examining Loyalty in the  B2B Domain

  • Investigating how to change from attitudes to emotional attachment
  • Learning from best practices in B2B loyalty
  • Developing a successful and great loyalty program
  • Creating an effective model for looking at loyalty
  • Managing customer loyalty for profitability

Dr. Osman Khan – Senior Lecturer in Marketing – Royal  Docks Business School, University of East London

14:30                  NETWORKING BREAK

15:00                  Workshop 2    The Inbound Marketing Workshop: Learn How to  Modernize Your Business Marketing Efforts

The way people search for products and services today has drastically changed from what was common practice just a few years ago. Today, potential customers are seeking out information through Google, blogs and social media. They’re active participants who are more in control of their purchasing decisions.  Still, businesses are failing to capitalise on modern, inbound marketing techniques - search engine optimisation and marketing, leveraging the blogosphere and engaging in social media - to take advantage of the way prospects seek out information.

This workshop, led by HubSpot Director of Product Evangelism Kirsten Knipp, will provide attendees with insight into the changing nature of business shopping and will walk attendees through hands-on, actionable steps businesses can use to take advantage of modern, inbound marketing techniques, optimize their websites to get found by more prospects and convert higher percentages of these prospects into paying customers.  Activities covered in the workshop include creating content and maintaining a company blog, researching and choosing keywords for search engine optimization, engaging in social media sites, creating effective landing pages and ultimately measuring the success of inbound marketing programs.

Kirsten Knipp - Director of Product Evangelism - HubSpot

17:00                  Closing remarks from Joel  Harrison

17:15                  Closing remarks from KGS

The End

Chris Brogan

Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book Trust Agents, and the recently released Social Media 101.

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He is president of New Marketing Labs, a social media agency.

Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.

Prior to these roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

Peter O'Neill - Vice President - Forrester Research

Peter serves Technology Product Management & Marketing professionals and his research focuses on international technology industry marketing, with a specific emphasis on field marketing strategy and execution including the dynamics of interactions between headquarters and field marketing organizations. One particular interest is partnerships, ecosystems and alliances among vendors.
He has a broad knowledge of the general European IT market and profound industry-specific knowledge of the relevant issues and is therefore an experienced advisor about many different areas of the IT industry. Peter is based in Forrester's Frankfurt office but advises vendors and users around the world. Peter continues to participate in research on IT management software and has a deep knowledge of IT management software technologies and all of the vendors in this area.
Peter came to Forrester from META Group, where he advised META clients around EMEA. A 30-year veteran of the IT industry, he has extensive experience in IT hardware, software, and services. Prior to joining META, he worked for HP in Germany and the USA for 20 years, holding a number of national and international sales and marketing positions

Joel Harrison - Founding Editor - B2B Marketing

Joel Harrison is founding editor of B2B Marketing, and director of its publishing company Silver Bullet Publishing. Joel began his career in professional publishing at Incisive Research, now part of publishing giant Incisive Media, managing its portfolio of newsletter titles targeting the financial services sector – including Financial IT and Financial Marketing. He moved to Trades Exhibitions in 1999 to edit Incentive Today, and during his four year tenure focused it towards the emerging field of motivation, launching The Motivation Awards in 2002.
B2B Marketing magazine was launched in June 2004, serving a long-ignored niche in the marketing sector. The brand has since evolved into an integrated information provider, based around a large and constantly expanding website (B2B Marketing Online), with services including a regular best practice event programme, an annual awards, an online directory and production of bespoke research and best practice guides. Joel’s role in turn has evolved into the director of content and product development, driving the evolution of the brand to embrace new platforms and content formats to reflect the changing information needs of marketing decision makers and new digital formats.

Roy van Griensven - Director, Business Process Manager Marketing (B2B) - Philips

Roy acts as Business Process Manager for B2B Online Marketing as core liaison between Marketing and IT typically driving an innovating the strategy for Professional Engagements via Online, translating in business process improvements and innovations and leading a group of business process experts that help drive the detailing of innovations.
Emphasis for the B2B Online strategy is to focus at building relationships and engaging in dialogues with customers and target groups, rather than pushing product driven communication. This requires process harmonization and differentiation with multiple functions such as sales and their processes.
His knowledge focuses at the end to end processes x-function and the required organizational set up in dealing with creative, content, IT, sales and marketing to optimize the offering and presence.
Roy shares location in both Eindhoven and Amsterdam, Netherlands to be able to be in the heart of both Marketing as well as IT to drive close cooperation and optimized processes.
Prior to joining Philips Roy was active as marketing and IT consultant in many different companies, primarily in the healthcare industry. For the last eight years, he worked within Philips in several roles in Healthcare and Corporate but always on the edge between marketing and IT in demand mgt, program mgt and business process mgt roles.

John Gerosa - Industry Leader, Technology Markets - GOOGLE

As a Vertical Leader for Google Germany, John is responsible for Google advertising sales to the German Technology sector where he consults Telco, IT, and Consumer Electronic companies in leveraging Google platforms to maximize sales and branding related objectives. Prior to starting at Google in 2007, John’s spent 5 years leading Heidelberg Druckmaschinen’s global eMarketing Strategy. John then moved to SAP where he led Global Online Marketing Strategy and worked on the development of SAP’s European Demand Generation HUB.

Jort Possel - Marketing Director, Digital Strategy Lead, France, BeNeLux - Accenture

Jort Possel is the Marketing & Communications Director for Accenture in the Netherlands. A marketeer with a passion for new media, brands and innovation. Deep experience in building bridges between new media marketing opportunities and the Fortune 500 reality.
Marketer by trade, with a hard-core interest in technology and social anthropology. Cross-trained specialist in both worlds and bridging them. Curious individual, constantly studying how digital advances are changing our culture and media. Armed with these insights, regularly applying them in a marketing context by working closely with brand teams to codify new best practices.
Connect via twitter.com/jortpossel

Andrea Monaci - Director Enterprise Business, Europe, Middle East, Africa – Hewlett-Packard

Andrea Monaci is the Mktg. Dir. for Enterprise Solutions, for Hewlett-Packard, across Europe, Middle East and Africa.  He leads the identification of growth areas across countries, solutions, client targeting and marketing campaigns to develop business on named accounts. With a strong sales oriented background, he spent 8 years in the Consulting business, understanding customer needs, identifying solutions and selling and delivering large transformational projects for fortune 500 clients. Previously, he worked for 7 years developing products for the IT industry, both in R&D as a Senior Product Developer and Architect, and in Marketing as a Product Marketer for Innovative Products. He has a degree in Engineering and Control, a Master in Business Administration, a senior R&D background, and has been awarded patents.

Madlen Nicolaus Head Social Media Manager Europe Africa & Middle East Region - Kodak

Madlen Nicolaus is responsible for representing and managing Kodak’s Social Media activities
in the European region. She influences strategy and execution for creation and syndication of
content across social media channels including blogs, Twitter, Facebook and YouTube, as well
as emerging sites. Furthermore she is responsible for the development and execution of viral
programs and peer to peer marketing strategies in EAMER.
Prior to joining Kodak, Madlen was Account Supervisor and Kodak’s Social Media
Representative for the PR agency Ketchum in Munich in the Brand Marketing Practise. Madlen
holds a Diploma degree in Media Management.
Twitter: @Kodak_DE
Facebook: facebook.com/KodakDeutschland
Blog: madlennicolaus.1000words.kodak.com
Follow Kodak: www.kodak.com/go/followus

Dominik Dommick - Managing Director Germany - PayPal

Dominik Dommick is Managing Director of PayPal Germany.
He joined the company in January 2007 as Director Marketing for Germany, Austria and Switzerland. Together with his team he focuses on developing the brand PayPal in the German speaking market.
Before joining PayPal Dommick worked as Head of International eMarketing for the cosmetic company Beiersdorf.

He started his career in Marketing and Communication as a Project Manager at DDD Design, a Hamburg based Online Agency where he worked for clients such as Mercedes-Benz and Deutsche Grammophon. Dominik Dommick studied Economic Sciences.

Richard Evans, Marketing Director - Silverpop

With more than a decade of experience in the field of email marketing, Evans currently leads Silverpop’s marketing efforts throughout EMEA. Prior to his role in EMEA, he managed product marketing for Silverpop, developing the company’s go-to-market strategy for its Engage product line.
Before joining Silverpop, Evans was vice president of interactive services at Target Resource Group, where he spearheaded the development of a suite of online marketing tools, and provided marketing counsel to North America’s largest and most renowned performing arts companies in the areas of email marketing, direct marketing, and ecommerce. He has also served in executive and marketing roles as the managing partner of EM Interactive Media in Atlanta, as well as at Nortel Networks.
Richard attended Georgia Institute of Technology where he earned a Bachelor of Science degree in public policy with a focus on Internet and telecommunications.

Kirsten Knipp - Director of Product Evangelism - HUBSPOT

Kirsten Knipp is Director of Product Evangelism at HubSpot, an internet marketing software company based in Cambridge, MA. Kirsten manages how HubSpot spreads the word about the value of HubSpot software via content, customer evangelism, webinars, social media, analyst and blogger interaction as well as sales enablement efforts.
o Before HubSpot, Kirsten led product marketing for Vignette's Web Content Management product lines and was responsible for go-to-market strategies, pricing, tactics and launches including the first fully integrated marketing campaign delivering significant increases in leads for VCM V8. During her time at Vignette, she launched a new social media product line, Vignette Community.
Kirsten's product marketing and management experience includes roles at Marvell Technology Group, Intel Corporation and Siemens Communications. A graduate of Cornell University, Kirsten earned her MBA from the MIT Sloan School of Management, where she focused on technology and marketing and won the Seley Scholarship for Leadership and Contribution.

Thierry Collet - Vice President, Global Marketing & Education - Dassault Systèmes

Thierry COLLET, aged 50, holding an ESSEC MBA, has occupied many senior management positions in prestigious IT companies.
After starting as a consultant at MACDONNEL DOUGLASS INC, he spent 5 years at PROGILOG holding Sales and Sales Management positions selling FOCUS Infocenter solutions.
He then spent 18 years at ORACLE where he occupied various senior sales management positions in France, was the EMEA Field Marketing Support Senior Director in California and lastly ran the Western Europe & Middle East Business Operations for 8 years.
He then was the MD of a start-up named GINERATIV, led the Banking Solutions Division at SOPRA before joining Dassault Systèmes in 2007 where he is in charge of Global Marketing and Education on a worldwide basis.
Dassault Systèmes is the leader in PLM & 3D Solutions helping enterprises in any industry to come-up in a timely manner with the right and best-in-class products, connecting all actors of the Value Chain.

Rick Segal, Worldwide President and Chief Practice Officer - GyroHSR

With his signature bow tie and round, horn-rimmed glasses, GyroHSR Chief Executive, North America / Global Practice Leader – B-to-B, Rick Segal is known for pushing others to achieve their best. And that may be a key to the agency's success.

The fact that Rick never takes the easy route has helped GyroHSR become one of the leading B-to-B marketing communications firms. It has also been named "Agency of the Year" a total of 20 times in 15 years by Advertising Age's Business Marketing, BtoB magazine and, most recently, the Business Marketing Association.

Rick has been regularly named to BtoB magazine's "Who's Who" list and was featured as one of 53 "Seers and Sages of the Techno-Future" in Forbes ASAP magazine. He was an Ernst & Young Entrepreneur of the Year finalist, and his comments have appeared in business, technology and marketing publications including Forbes, The New York Times, BusinessWeek, Newsweek and The Boston Globe. He currently serves as a member of the National Board of Directors of the American Advertising Federation, a member of the Executive Committee of the Advertising Hall of Fame, a member of the Advisory Board of the Institute for the Study of Business Markets (ISBM) and is vice chairman of BPA Worldwide, the audit bureau of the business and trade media industry.

Rick has a knack for seeing the big picture, but he also enjoys working through the details. He serves as strategy advisor to the agency's clients and often sets the course for major integrated marketing communications plans. He's a voracious speed-reader of over 4,600 words per minute, who consumes six newspapers a day and volumes of business and trade literature.

Osman Khan, Senior Lecturer in Marketing - Royal Docks Busines School, University of East London

Dr. Osman Khan, has over a decade of experience working with companies to improve their business performance. His main areas of expertise are in Customer Experience Management, Customer Loyalty and Satisfaction, Emotional Attachment, B2B Marketing, Social Media and Strategic Marketing. He has worked with numerous companies across the globe as a consultant, trainer, and as a member of the marketing team.
His past experience includes working as a marketing director, consulting for multinational firms from Europe and the Middle East, as well as helping firms within the Europe, South America & South Asia in improving customer loyalty, increasing sales, and reassessing strategic marketing goals.
Osman has an MBA, and a PhD in Marketing. Currently he is working as a Senior Lecturer at the University of East London. He is also the Chair of Judges for the Customer Experience Award and the Theme Park & Visitor Attraction Award.

Nicole Simon, Social Media Specialist, iTive.net

Nicole Simon, Social Media Specialist, itive.net
Nicole Simon helps companies to understand and use Social Media, be it through seminars, strategic consulting or helping them to set up Twitter, Blogs and Facebook Fanpages. She also part of the international team and the author of the successful German book on Twitter. You can find more information at http://nicole-simon.eu

Donna Jackson, iTive

Strategist in communications, marketing and branding. Author of a popular blog on personal branding and tech http://wisequeens.squarespace.com, Donna Jackson assists individuals and companies all over the globe to leverage their brand and reputation management online by adopting, understanding and using new media. Donna speaks on emerging tech and social applications geared to networking. She recently spoke at Google and TechMonday on “who will own the internet in the next five years”. Donna is the entrepreneurs medusa and a matchmaker between VC money and projects.
She approaches life with more than a touch of irony and humor and loves writes about and collects fine wine.


Silverpop ® is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers.  Its Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.  And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.


Since 2001, 1 Stop Data has provided cutting edge marketing solutions to direct marketers around the globe.
Its flagship database, B2B Live, is an international business file with over 3 million named contacts at senior and middle management levels. The data is furnished with email and postal addresses & telephone numbers, and a wide range of demographics including job function, business activity, company size in revenue and employees.
A brand new addition to B2B Live is social media links for select target groups.
In addition 1 Stop Data’s in-house research and call centre facility allows to offer telemarketing services, to append information via data matching or through outbound calling, to create custom data files according to customer specification. Other services include email broadcasting with full reporting and data cleaning and appending via data matching or outbound telemarketing.

Mardev-DM2 helps to source leads and generate qualified prospects through integrated direct marketing campaigns. We offer a complete solution, from finding your very best prospects, improving the accuracy and profile of your customer database, and qualifying response through lead generation. Our unique business audiences and targeting solutions ensure that you get the high quality response you need to build healthy profits in the future. Our newly launched Demand Generation solution takes marketing to the next level enabling you to integrate your activity, measure and interact with your customer's behaviour, turning quality leads into successful sales.

There are a limited number of sponsorship packages available.

If your company is seeking visibility in the cosmetics and toiletries industry we can tailor a sponsorship package that will meet your unique needs.

For more information about sponsorship or service partner packages and opportunities please contact: Katya Chapina katya@kgsglobal.com Phone: +31 70 44 000 51

Please check out a short testimonial from our Gold Sponsor at B2B Marketing forum in Amsterdam, 31 March 2010.

Adam Needles, Silverpop, Gold sponsors of the first national B2B Marketing Forum in Amsterdam from KGS on Vimeo.

GyroHSR is a top 50 global advertising agency network. The business formed in 2009 after the merger of Gyro International, London and HSR B2B, Cincinnati; creating the world’s largest B2B marketing practice. With an employee base of over 600 people and an office network of 19 across Europe, North America and the Middle-East, GyroHSR creates idea that ignite. Key clients include Virgin Atlantic, Sony, BP, HP, T-Mobile, Audi, Technicolor, GE and Shell.
GyroHSR has been recognised as a Top Agency 20 times in 15 years by independent industry observers around the world.

Werben & Verkaufen (W&V) is a weekly must-read for business people in marketing, media and advertising. It covers the entire spectrum of marketing, advertising and sales topics with exclusive and in-depth background information. Up-to-date, serious and innovative content feature highly in our quality journalisim. Werben & Verkaufen identifies new trends early and provides decision makers with valuable orientation in the never ending flow of information.

Werben & Verkaufen also reports on the latest and most important job & staffing changes within agencies and media companies. Furthermore, W&V runs ‘W&V Karriere & Job’, a major job portal for the marketing and advertising sector.

Werben & Verkaufen events, such as the „W&V Meetnight“, rank among the most important networking events within the marketing and advertising business.

B2B Marketing is the only information resource and event organiser dedicated to the business to business marketing sector. We provide practical content and news in both print and online formats as well as a full training and events programme. Ultimately, our aim is to continue building our community, connecting b2b marketers and helping them increase their understanding, evaluate trends and drive more effective marketing. Whether you want to learn more about email marketing , social media or demand generation B2B Marketing can provide the knowledge.  Visit http://www.b2bm.biz to browse the free content on our site.
Become a premium member and receive:

  • Monthly magazine (10 issues)
  • Best practice guides
  • Benchmarking reports
  • Discounts on training and events
  • Insight reports
  • Networking events
  • Roundtable invitations
  • And much more…

To find out more about our membership packages visit http://www.b2bm.biz/membership/

Itive is specialized in Internet strategy consulting.
Do you need more business, leads, sales or more visibility?
Are you still wondering how all these social media tools can align with your existing communications strategy?
Do you need a new website and strategic online positioning?
Itive helps its clients using the social web and new communication technologies as effective tools to successfully achieve their goals and runs unique campaigns that help its clients to reach effectively their target audience.
Itive services are driven towards social business, new media and creative design. Itive headquarters are in Finland and New York but they work worldwide. Web: itive.net Twitter: twitter.com/itive

media.net: The Creative Industries Network in Berlin-Brandenburg

media.net berlinbrandenburg e.V. is the cross-sectoral business association of the creative industries in the capital region. For almost 10 years, it has been bringing together major global companies and young start-ups as well as different creative sectors ranging from film to advertising. So far, more than 270 companies have chosen to join in and profit from the network’s advantages, such as valuable contacts and business relevant benefits.

HomeBase Lounge, hidden from everyday traffic in a quiet side street of Potsdamer Platz, is Berlin´s premier location for the creative industries. The lounge has welcomed almost all major companies from Berlin´s creative industries, be it tech, media, film or design. In addition to this, HomeBase Lounge regularly hosts private events for invited players from Berlin´s lively creative industries.

To discuss partnership possibilities or custom packages please contact: Lisanne Vos lisanne@kgsglobal.com Phone (main): +31 70 44 000 51 Phone (direct): +31 643 822 411

Would you like to share your blog posts, articles, videos, statistics, white papers, photos or other relevant & interesting information with our community of cosmetics and toiletries executives? Please send your admission to Lisanne, or send a short message by twitter: @kgsglobal

Scandic Berlin Potsdamer Platz Hotel

Gabriele-Tergit-Promenade 19, 10963 Berlin, Germany

Scandic Berlin Potsdamer Platz Hotel located next to the Potsdamer Platz, which is perfect starting point in Berlin, with a fantastic choice of entertainment and attractions, Theaters, casinos, nightclubs and more than 40 cinemas are all within walking distance. It also the best shopping centre in berlin and there are lots of pleasant restaurants and bars to relax in.

Hotel offers free WiFi access, free access to the new and well equipped gyms, large breakfast buffet and indoor parking.

Since many events are being held in Berlin, hotel rooms may be very limited. Therefore, we have reserved a block of guestrooms for participants at the B2B Marketing Europe conference. These rooms will be held until 6 weeks prior to arrival. After the deadline, reservations will be accepted on space availability basis only.

Please reserve in advanceYou will receive a special registration form together with your booking confirmation.

Link to Scandic Berlin Potsdamer Platz Hotel website

DISABLED ACCESS Please notify us if you require special assistance.