Estee Lauder SVP Global Innovation and Sustainability to deliver Keynote Address at InnoCosmetics Europe in Paris

25.3.2011 - InnoCosmetics —

KGS Global has just announced that Daria Myers, SVP Global Innovation and Sustainability, The Estee Lauder Group of Companies, will deliver the Keynote Address at this year’s InnoCosmetics Europe event in Paris on June 8&9 2011.

“We are delighted to have Daria Myers deliver the opening Keynote Address at InnoCosmetics Europe and we know attendees will benefit from her knowledge and experience” said Lisanne Vos, Chief Creative Officer at KGS Global.

KGS Global says it is proud to have secured one of the industry’s most successful and respected beauty and fragrance leaders at InnoCosmetics Europe and is anticipating a speech that will draw from her vast experience and knowledge of the sector.

“With a career that has brought both innovation initiatives and product extensions, Daria Myers is in a unique position to provide a high level view on the prestige market and future trends,” Vos continued.

Daria Myers is a true visionary and innovator in the cosmetics industry.

She was a founding member of the team that created the Origins brand in 1989. Ten years later, she joined the Aveda division of Estee Lauder before returning to Origins and is now at The Estee Lauder Group of Companies as SVP Global Innovation and Sustainability.

Some of the other speakers confirmed:

Graham Cross- Director Global Commercial Alliances and Innovation Acceleration, Unilever, Emily culp, VP Global Digital Marketing, Clinique, Bas Schneiders- Head of International Strategic Sourcing and Corporate Sustainability, Weleda Group, Francis Quinn, Director Sustainable Development, L’Oreal, Federico Trovato, VP Consumer and Market Intelligence, Philips Consumer Lifestyle,
Dr. Ralph Schimpf, Corporate Director Prototyping, Beiersdorf, and more!

InnoCosmetics is an invitation-only event that connects senior decision makers from major cosmetics manufacturers and raw material suppliers and inspires them to succeed in the rapidly changing, highly competitive cosmetics and personal care industry.

Click here to request the registration form for InnoCosmetics Europe and save 400 EUR by 30 April

Click here for more information about the event

Join us at InnoCosmetics Europe for an exciting and motivational dose of reality about innovation for cosmetics and personal care practitioners. See you there!

InnoCosmetics Team

 

 

CALL FOR SPEAKERS: ENTERPRISE MARKETING 2.0

24.3.2011 - B2B Marketing,Enterprise Social CRM —

We are looking for passionate speakers for our senior level Enterprise Marketing 2.0 conference, 12-13 October, Amsterdam.

Are you one of them?

Requirements:
- You are experienced in B2B or B2C marketing / online marketing / social media strategies
- You work for a corporate company (FT 500 or Fortune 1000)
- You are senior level: SVP, VP, Director, Head, General Manager
- You have an interesting case study to share; including processes, successes and problems incurred
- You are passionate to facilitate an interactive workshop session

In return you will benefit from the visibility of speaking at the event as well as having the unique opportunity to develop new business relationships and discuss best practices with your peers face-to-face in an exclusive networking environment.

Topics we are looking to have covered include (however we are always open to new ideas):
· The future of social media
· Best practices in location based services
· B2B social media
· Creating a strong internal strategy to fully capitalize on online initiatives
· Content marketing
· Lead generation, qualification and nurturing
· Mobile marketing and apps for B2B and B2C
· Email marketing that will boost sales
· Improving customer experience and CRM online
· Reporting results and Measuring ROI against marketing goals
· Lifetime customer value
· Marketing ROI of online campaigns and social media
· Managing global brand, local market
· Innovations in marketing
· B2B branding
· Utilizing video
· Inbound marketing from a users perspective
· Online co-creation
· International online product launch campaigns
· Combining offline tools for lead generation and product launches with online campaigns
· Managing and optimizing multi-channel marketing
· Aligning sales and marketing to drive results
· Gaining senior executive buy in of marketing 2.0 strategies for increased success
· Doing more with less
· Creating a 24/7, 365 days a year strategy, philosophy and platform
· How you can react to the new ‘social customer’
· Truly understanding your customers to create winning strategies
· Trends in digital innovations
· Maximising your website; creating a hub that inspires, engages and converts
· Using social media to add value to your sales department
· Turning online conversations into $$$
· Increasing your rankings through successful SEO
· Online B2B and B2C communities
· Creating landing pages that will turn viewers into customers
· Blogging for B2B and B2C success
· Maximising the power of your e-newsletter

The deadline for entries is ***Friday 22 April 2011***.

Interested? Please send Lisanne Vos an email (lisanne@kgsglobal.com) with a short presentation abstract (maximum 500 words) & biography or call Lisanne directly on: +31 70 300 2127.

Sponsorship Opportunities:

This event provides the perfect opportunity for consultants and vendors to network, create brand awareness and showcase your company’s products and services. For more information on our sponsorship packages, please contact Irina Kremin on: ikremin@kgsglobal.com or +31 643 001 954.

Hours of top content from the comfort of your office

17.3.2011 - Uncategorized —

Not able to attend the Enterprise Social 2.0 in person?

We are excited to offer the full conference proceedings in a special DVD box set recorded in HD.

You will have hours of relevant, valuable content that you do not want to miss!  Case studies straight from the industry on how they are building customer relationships through social media.

Small investment = high return where you will learn from top practitioners including:

• Jef Vandecruys – Global Project Leader Digital Connections – Anheuser-Busch InBev: Establishing an internal governance strategy to build relationships online through social media
• Christopher Wellbelove – Head of Social Media BT: Successful B2B social media marketing
• Adam Wallace – New Media Director – Roger Smith Hotel:  Building your brands presence and maximising customer relationships online
• Colin Hensley – Former General Manager of Corporate Affairs & Planning Toyota:  Crisis communications and reacting to customer complaints through social media
• Amanda Jobbins – Vice President – Technology & Corporate Marketing Europe Cisco: Using video as an opportunity to build relationships
• Peter Espersen, Online Community Lead LEGO Group:  Furthering the customer experience through co-creation
• Lina Eidmark, Web and Social Media Advisor, Médecins Sans Frontières:  Carrying out global communications on a small budget by using social media
.  Florian Resinger, Head of Online Communication & Web Marketing, BMW AG: From fan generation to lead generation


Limited availability – order now! DVD available here

Don’t miss it!

 

*Photo via Luca Sartoni