Access hundreds of documents linked to the INCI ingredients and more!

In order to appear on labels of cosmetic products, cosmetic ingredients must be listed in INCI, the International Nomenclature of Cosmetic. The INCI system allows the consumer to identify the ingredient content.
With SpecialChem unique INCI Directory, not only can you access information like CAS and EINECS numbers, EU restrictions or chemical description of cosmetic ingredients you can also find hundreds of documents linked to the INCI ingredients you’re interested in and which are going to support your formulation development: detailed technical articles, technical datasheets, examples of Starting Point Formulations, Industry News and more.

Not able to attend InnoCos Europe in person? Get DVD!

8.5.2011 - InnoCosmetics

Last call:

only 5 tickets available for the exclusive Invitation Only senior executive event in Paris: InnoCos Europe. Download the conference agenda and register here. Download the conference agenda and register here. Registration will be accepted on a first come first served basis.

Cant attend?

Get hours of top content from the comfort of your office. We are excited to offer the conference proceedings in a special DVD box set to be recorded in HD.

Top speakers

from USA and Europe: SVP Innovation and Sustainability – Estee Lauder (NY), VP Digital Marketing – Clinique, L’Oreal, Beiersdorf, Unilever amongst others, covering hottest topics: Open Innovation, Co-creation, Crowdsourcing, Consumer Insights and Trends, Green Chemistry, China, Sustainability, Using Social Media for Innovation and more.

You will have

hours of relevant, valuable content that you do not want to miss!  Case studies straight from the industry on how they are innovating through open innovation, new product development and marketing strategies.

Small investment = high return

where you will learn from top practitioners including:

Dr. Ralph Schimpf, Corporate Director Prototyping, Beiersdorf AG

David Pompliano, CEO, Bioleap Inc

Simon Duffy, Co-Founder, Bulldog Male Grooming

Emily Culp, VP Global Digital Marketing, Clinique (Life from New York)

Daria Myers, SVP Global Innovation and Sustainability, Estee Lauder (NYC)

Serena Jian, Senior Beauty and Personal Care Analyst – Euromonitor

Andrew Needham, Founder and CEO, Face Group

Dr. Michael Bartl, CEO, HYVE AG

Francis Quinn, Director Sustainable Development, L’Oreal

Chananit Sintuu,, Ph.D, Research Asociate, Lux Research Inc

Julie Tyrrel, Director General, Natrue

Federico Trovato, Past Vice President Consumer Market Intelligence, Philips Consumer Lifestyle

Sébastien Gourdon, Open Innovation Manager, SpecialChem

Graham Cross, Director, Commercial Alliances and Innovation Acceleration, Unilever

Bas Schneiders, Head of Corporate Sustainability and Strategic Sourcing, Weleda Group

And more!

Our delegates are senior decision makers from Cosmetics and Personal Care industry.

Want to join?

Register now or buy DVD for InnoCos Europe in Paris, June 8&9 2011 here.< https://innocosmeticseurope.paydro.net/ >

 

Deciding Where to Build Online Communities

by Monisha Saldanha, Head of Online, Jamie Oliver Limited

Social media

is the hot topic of the moment, or so I believe because I’ve been asked to speak at 5 social media conferences in the first three months of 2011. I remember when I was a community manager at eBay UK in 2008 and we were benchmarking ourselves against MySpace and Bebo – my have times changed!The internet is no longer a walled garden, so while we can’t expect our own websites to be destinations, yet we also can’t always predict where people will want to have their online conversations. As business managers, we need to dedicate resources in a time efficient manner, so it’s not possible to present in every online platform available, and difficult choices need to be made.

Jamie Oliver’s

online team has had to prioritise the top online formats that are right for his audience. We have chosen three platforms: the forums and blogs on his own site (www.jamieoliver.com  ), Twitter (http://twitter.com/jamieoliver) and Facebook (http://www.facebook.com/jamieoliver). Now while Twitter and Facebook are of course the obvious destinations for most brands, we did a comprehensive survey of all the social media options available before we decided on these two, to be sure that the first was right for our brand and our audience.

We also have

made a conscious decision to dedicate resources (our beloved Managing Website Editor Danny McCubbin) to be sure that the Jamie Oliver forums and blogs are a delightful place to share. We see that we have high numbers of users on all three channels (JamieOliver.com 400K members, Facebook 660K, Twitter 1.1M) but that there are different levels of engagement, almost inverse to the overall numbers (e.g. the JamieOliver.com members are the most engaged with the brand as they have taken the time to register specifically on JamieOliver.com   rather than simply “like” a piece of Jamie content). While Facebook and Twitter gives Jamie reach, his own site contains a lot of depth, which isn’t to say that there aren’t dedicated Jamie Oliver fans across all three platforms.

I advise

that brands do some research of their own audience to determine which platforms are the best options in their specific case – and not to neglect “old school” platforms like forums where established audiences may already exist.

You can meet

with Monisha on 12 & 13 October in Amsterdam where she will be speaking about how to build and nurture communities online at our Enterprise Marketing 2.0 event.