Join EM20 2011 conference to learn from the world’s leading B2B and B2C Corporations how they use online marketing and social media to gain more exposure, grow their business, increase traffic and engage customers and prospects.

Berlin -> Brussels -> and now Amsterdam!  

• An exclusive and  Invitation Only event with a limit of 110 corporate practitioners
• 20+ industry leading digital marketing experts from large companies: >> EA >> Unilever  >>  Beiersdorf  >> Best Western >>  BMW >>  Carlsberg >>  Deutsche Bank >> Deutsche Telekom >>  Electrolux >>  Jamie Oliver >>  Nike >> Philips >>  Zurich Financial Services >>  BT >>  Dell >> EDF >>  Estee Lauder  >> DSM >> Dassault Systemes >> Tibco
• 8+ hours of networking opportunities with a senior targeted audience of online marketing professionals, including a Party Boat Trip with drinks and sushi at the end of day one.
• A mixture of B2B and B2C case studies and interactive workshops  and a choice of 2 streams attendees can choose from: 1) B2B 2) B2C which will include interactive workshops, keynote presentations and case studies.

Topics to be covered include

• Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media
• Marketing ROI of online campaigns and social media
• Managing global brand, local market online
• Innovations in online marketing
• Driving business efficiency and sales 2.0 through online campaigns
• Successfully Facebook marketing strategies
• Online lead generation (lead generation 2.0)
• Maximising content marketing
• Managing and optimising multi-channel marketing
• Blogging for business success
• Maximising the power of your e-newsletter
• Building and nurturing online communities

7 reasons to attend:

1. Get to know more people
2. Eat, drink and party on a boat for free! Join us in the evening for the party boat tour of Amsterdam whilst eating sushi and drinking Prosecco
3. Learn something new!  You will have hours of knowledge from our expert speakers and their case studies
4. Ask the experts face-to-face.  Network and ask our speakers / attendees questions that you would never ask from your desk
5. Re-charge your batteries in Amsterdam, be inspired by the event and go back to the office with many valuable ideas and new contacts
6. Explore and experience Amsterdam! Why not take the day off on Friday and stay for the weekend?
7. Hours of networking - find new clients and make valuable contacts

Need more reasons to attend?   Give us a call – we are more than happy to help you justify the investment to your boss.  Actually, why not take your boss / colleagues with you!

Our upcoming event will focus on successfully achieving marketing goals, enhancing business processes and positively impacting the bottom line through online and social media marketing campaigns. As with our previous events senior executive speakers from leading companies will discuss key challenges and opportunities on how to drive business goals through online initiatives. This is a unique opportunity to spend 2 days meeting your peers face-to-face, develop new business relationships and discuss best practices in an exclusive environment.

Click here for EM20 full agenda or request the PDF using form on the right tab

Who will attend?

Executives that will realise the greatest benefit through attendance include SVPs, VPs, Board Members, Directors, Senior Managers, Executives in charge of:

• Marketing
• Online, Digital Marketing, e-Marketing, Internet Marketing
• Social Media
• New Media and Interactive Media
• MarCom
• Sales
• CRM
• Customer Service / Customer Relations
• Customer Loyalty / Retention
• Community Development
• Corporate PR and Communications

We hope to see you in Amsterdam for 2 days of inspiration, priceless content you can bring back to the office, in an exclusive environment where you will meet new business associates.

Follow the official hashtag #em20 for more information.

Our speakers:

Facts from past events:

88% of attendees were from big corporates like 3M, AB InBev, Alcatel-Lucent, BT, Cisco, Google, HP, Fujitsu, GlaxoSmithKline, KLM , Kodak, L’Oreal, Mazda, Nokia, Lego, Reed Business Information, Siemens, Sony, T-Systems, TNT, Toyota, Vodafone, Volkswagen, Orangina Schweppes International, Novartis Pharma, IBM, Accenture, Accor Hotels, Airbus and many more

83% of our attendees were CEO, CMO, SVP, VP, Senior Manager/Director-level executives

Not convinced yet? Buy DVD recording of Enterprise Social 2.0 conference, March 2011

and Click here to view details for past Enterprise Social 2.0 conference in Brussels, March 2011

Click here to view details for past B2B Marketing Europe conference in Berlin, December 2010

Questions? Contact KGS Global Team at +31643001954 or info@kgsglobal.com

Enterprise Marketing 2.0 is a new must attend event that connects senior marketing decision makers from different industries and inspires them to succeed in the rapidly changing, highly competitive world.

In order to keep a healthy percentage of vendors vs buyers, we reserve the right to close registration for solution providers when we feel we have reached the limit.

Questions?

registration@kgsglobal.com

DAY 1

Wednesday 12 October

08:15

Registration and welcome coffee

 08:45

Opening remarks from the Chairperson and KGS

09:30

CREATING A CLEAR GOVERNANCE AND INTERNAL STRATEGY TO FULLY CAPITALISE ON ONLINE INITIATIVES

• Ensuring you set up guidelines and carry out a clear governance strategy
• Aligning strategies internally with the various departments involved, from sales and marketing to customer service and innovation
• Motivating employees to become company ambassadors online
• Effectively managing local and global internal processes when you are a multi-national company with many business units and subsidiaries
• Discussing legal, security, communications and business issues associated with online and social media initiatives
• Who exactly controls the content and conversations online?

German Ramirez - Global Head of Online Marketing – Zurich Financial Services

10:00

MANAGING AND OPTIMISING MULTI-CHANNEL MARKETING CAMPAIGNS

All to often we look at each campaign as separate elements however in reality we need to integrate and manage multi-channel campaigns effectively if we are to be successful.  In this session we will discuss and learn how to evaluate, measure and manage multi-channel campaigns for the best success. We will also learn about the challenges and ways to overcome pitfalls when optimising multi-channel strategies.

Carola Lundell – Online Specialist – Electrolux

10:30

AN APPROACH TO DIGITAL LUXURY MARKETING

• Examining how Estée Lauder connects with consumers and determines the engagement channels
• Using digital initiatives to raise the high-touch service
• Learning how a luxury company with various luxury brands can target, touch and engage consumers digitally
• Investigating measurement and best practices at Estée Lauder

Lucie Marcier, Regional Corporate Online Director EMEA - Estée Lauder Companies 

11:00

Coffee and networking break

11:30

IMPLEMENTING 360% ONLINE MARKETING

• Hearing about Deutsche Telekom’s online marketing framework
• What does "360°" stand for?
• Organisational dependencies (processes, structures) and their impact on success
• Investigating educational aspects supporting your framework

Michael Buschmann - Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom

12:00

MANAGING YOUR BRAND GLOBALLY WHILST TARGETING LOCAL MARKET

• Investigating the challenges of being a global brand who targets local markets with different marketing campaigns
• Taking into account cultural differences, behaviours and usage online to ensure you execute the right online initiative to the right audience
• Managing local campaigns internally; how big is your online team for each market? Who is responsible for what? How do you ensure governance guidelines are being met?

Jakob Holm Kalkar - Media & Digital Communications Director Group Sales, Marketing & Innovation (GSMI) – Carlsberg

12:30

MAXIMISING THE POWER OF YOUR E-NEWSLETTER

• Ensuring your e-newsletter gets read each and every time
• How can you successfully prompt your reader to read and act on your e-newsletter?
• Growing your e-newsletter opt in list whilst minimising ‘unsubscribes’
• Evaluating your content, tone of voice, copy, design, subject line and call to action; are you sending out the most attractive and effective e-newsletter?
• Clearly establish business goals of your newsletter whilst measuring the ROI

Fabienne Linschoten - Online Experience Director - Canon

13:00

EXAMINING HOW BEST WESTERN HOTELS ARE UTILISING eCRM

• Creating effective eCRM strategies for both B2B and B2C customers
• Nurturing relationships and repeat sales through online campaigns and eCRM
• Discussing customer journeys and how eCRM is helping success in this area
• Investigating the trigger communications of the customer
• Understanding how to use data to optimise the journey
• Maximising online activities for loyalty and customer relationship management

Tim Wade - Head of Marketing - Best Western Hotels

13:30

Lunch

14:45

INTERACTIVE BRAINSTORING SESSION

SOCIAL BUSINESS; CHECKPOINTS TO CRANK UP YOUR STRATEGY. RESULTS AND RESOURCES.

In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss the following issues:

• Why you need to have a strategy? Stories about what big corporations do
• Why you need to measure results? Overview of the ROI of social media
• Why you need results? Examples of great social media successes
• Why you need resources? Unorthodox shifts in social media budgets

16:00

Coffee and networking break

16:30

LOVED, TRUSTED, RESPECTED, EVEN WHEN YOU AREN'T: THE POWER OF CONTENT MARKETING

• Engaging prospects and demand generation activities through content marketing
• Maximising content repackaging existing content into tweets, webinars, blog posts, videos and podcasts
• Facilitating interactions, dialogue and conversations through your online content and website
• Driving SEO through relevant and interesting company / industry content
• Building relationships and creating an industry presence by giving information for free
• Ensuring the internal content producers, marcoms and sales teams are connected to increase success

Carolyn Clarke - Content Manager - EDF Energy

17:00

LEVERAGING SOCIAL MEDIA TO DRIVE VARIOUS BUSINESS FUNCTIONS

• Hearing insights from both a B2B and B2C perspective
• Why social media matters
• Examining Dell’s Social Media Command Centre
• Building an online influencers relations program (CAP days)
• Listening, Engaging and Acting
• Hearing about Dell’s Community University and Internal Social Networks

Simone Versteeg - PR & Corporate Communications Manager Dell Services EMEA, Social Media and Community Professional – DELL

17:30

ARE YOU GETTING THE MOST OUT OF YOUR BLOG?

• Hearing how the www.bt.com/viewpoint blog has been central to BT Global Services’ digital engagement
• Thinking ‘beyond the blog’ in terms of communication and engagement value
• Nurturing your blog for increased exposure online and to add value to your target market
• Are you leveraging your blog the best way possible, regarding posts per week / timing / content / tone of voice / guest blogging?
• Maximising your blog content for increased SEO and to drive traffic to your website and social media channels
• What are the future trends in blogs and how can you implement changes to your blog for increased success?

Christopher Wellbelove – Head of Digital Brand - BT Group

18:00

Closing remarks from the Chairperson

 18:45

Party Boat Trip with Drinks and Sushi Snacks

DAY 2

Thursday 13 October

08:30

Registration and welcome coffee

09:15

Opening remarks from the Chairperson and KGS

09:30

Stream B2B

MEASURING ROI OF ONLINE MARKETING CAMPAIGN: A GREAT BIG LIE?

• An introduction and reflection on ROI for online marketing
• Case Study: Dyneema® Experience campaign (including updated figures and results of the campaign up to September 2011)
• What are the challenges of a marketing manager?: The Continuum story
• Discussing ideas about how to define online marketing KPI’s & measure ROI

Menno Lijkendijk – Director – Milestone Marketing
Rob den Rooijen -  eMarketing Program Manager, DSM Excellence in Marketing and Sales - DSM  

Stream B2C

BRAND LED COMMERCE AND SOCIAL MEDIA

• How can the brand and commerce live together?
• Social commerce and how to monetize social from an e-commerce stand point
• Measuring the ROI through engagement and relevancy
• Exploring the rise of F-commerce and the impact this will have on e-commerce and your brand

Matteo Balzani - Digital Marketing & CRM Director - Digital Commerce - NIKE

10:00

Stream B2B

LEARNING HOW ERICSSON ARE UTILISING CONTENT MARKETING, ONLINE AND SOCIAL MEDIA CAMPAIGNS FOR B2B CUSTOMERS

• Maximising content marketing; creating valuable and remarkable B2B content for your audience
• Planning content and campaigns to reach different target groups through your website and external sites
• Utilising Twitter and LinkedIn for B2B marketing
• Learning how Ericsson are facilitating interactions online and the difficulties in creating good quality discussions online
• Providing information for free whilst overcoming internal pressures
• Effectively managing internal content producers and content teams in a multinational company
• Measuring the ROI of content marketing, online and social media campaigns effectively
• Uncovering trends in digital innovations and the future of social media and what this means for a multinational company

Ulrika Bergström, Head of External Content Management - Ericsson

Stream B2C

THE NEW ‘SOCIAL CUSTOMER’ AND HOW YOUR COMPANY SHOULD REACT

• Understanding the steady growth of the ‘social customer’ and the impact on your company and campaigns
• Ensuring the customer is central in your actions whilst generating added value
• Being open, collaborative, personable and engaging with the customer in order to create product / brand / company advocates
• Creating social sales by engaging with the customer in a conversation and not a pitch
• Utilising social media and online tools for providing valuable ‘social service’ at every online touch point with your customer
• Building lasting relationships and advocacy by including your customer in your strategies

Fabrice Etienne - International Marketing Director, EA Interactive - EA - Electronic Arts

10:30

Coffee and networking break

11:00

Stream B2B

INFLUENCE ECOSYSTEMS - HOW TO CREATE AND DRIVE BRAND/PRODUCT INFLUENCE ACROSS SOCIAL PLATFORMS

• Starting with strategic content - exploring content marketing, what makes good content and how to maximise content
• Understanding that the creation, dissemination and tracking of brand influence online has never been more challenging or exciting
• Exploring who creates marketing influence today and how influence for brands/products is nurtured and spread online
• How consumers experience brands today through the lens of shared behaviour and what this means for you
• Investigating ROI based on the new economics of digital and social marketing
• Ensuring your goal is generating demand through the collaborative methods of social marketing

Niland Mortimer – Chief Marketing Officer - Eastwick

Stream B2C

HOW THE BIGGEST SKINCARE BRAND OF THE WORLD - NIVEA - STARTED ITS NEW SOCIAL LIFE IN THE NORDICS

In this session our speakers will discuss the launch of their ‘Facebook like’ campaign, providing background information on the Nordics and brand strategy.  They will outline their thoughts and actions before and during the entry as well as learning what has been achieved so far.  Our speakers will also discuss project experiences and learnings.

Sonja Ungewitter- Marketing Director Nordics - Beiersdorf

Anders Juul Olesen - Nordic Interactive Communication Manager - Beiersdorf

11:30

Stream B2B

DIGITAL MARKETING ENABLING GROWTH FOR PHILIPS

• Driving business efficiency for sales and customer relationships via digital channels
• Enabling sales to be more effective and efficient in preparing and when in front of the customer
• Gaining real customer engagement by transforming online experiences into meaningful relationships
• Understanding that social networks and media are more powerful than corporate websites and CRM systems
• Listening to and joining in customer conversations, creating appropriate messages and offering customers added value
• Evaluating how you can utilise online marketing and social media as an effective, engaging and efficient sales tool
• Understanding how traditional acquisition and retention is changing due to digital capabilities
• Managing and motivating your sales team by training them on ‘social / online’ customer acquisition, retention and communication

Jos Caeler - Business Process Expert, Digital Marketing Group - Philips 

Stream B2C

NEVER ENDING FRIENDING - CREATING A GLOBAL MOTORCYCLE COMMUNITY

• Examining how social media as an integral part of the BMW Motorrad online communication strategy whilst being embedded in the global BMW Group strategy
• Definition of channels and case studies:
• · How does BMW Motorrad act in the social media environment?
• · How does the brand conduct a regular dialogue with its (prospective) customers?
• · Opportunities in user generated content
• · Many measures, one goal: turn customers into fans

Jerome Boettcher - Head of Online Marketing & Motorsport Communication BMW Motorrad, The Motorcycle Division of the BMW Group – BMW

12:00

Lunch

13:15

Stream B2B

INTERACTIVE WORKSHOP SESSION

THE IMPACT OF THE SOCIAL MEDIA REVOLUTION ON THE TALENTS, SKILLS AND COMPETENCES OF YOUR PEOPLE.

In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss issues relating to B2B and online marketing.

• How does 2.0 effect the organisation of your business?
• Is your crew 2.0 ready?
• Which roles have changed and how?
• Are new roles necessary?
• What are the key competences for the (new) roles?

Karel van Gool &  Joost Ensink, Partners - SB Talent

Stream B2C

INTERACTIVE WORKSHOP SESSION

BLOGGING FOR B2C SUCCESS

In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss issues relating to:

• Examining how to find your inner stories and unleash them through a blogging platform
• Maximizing the consistency of your story via multiple channel distribution (blog + twitter + likedin + facebook etc.)
• Being interesting is not a talent, it's a technique. Learn how to seduce your audience

Luca Sartoni - Teamleader, Social Media and Internet Marketing - 123people

14:45

Coffee and networking break

15:15

Stream B2B

TURNING SOCIAL MEDIA INTO A LEAD GENERATION MACHINE AT DASSAULT SYSTEMES 

• Uncovering effective online lead generation methods for your B2B company
• Integrating online channels and social media into lead generation tactics
• Investigating the most effective tools and techniques for measurement
• Nurturting your B2B leads online by maximising e-tools and social media
• Ensuring your sales and marketing teams are fully trained in online lead generation

Antoine De Touchet- Global Marketing - Dassault Systèmes

Stream B2C

ACHIEVING RESULTS THROUGH SOCIAL MEDIA AT UNILEVER

• Hearing Unilever's strategic framework for creating global social media programs
• Examining 3 case study examples of the framework in action:
• Cultivating Dove's network to build brand equity
• Activating Domestos' social cause to build awareness
• Engaging Marmite's fanatics to launch new products

Debbie Weinstein - Director Global Communications Planning – Unilever

15:45

Stream B2B

IMPLEMENTING SOCIAL MEDIA WITHIN A MULTINATIONAL ORGANISATION

• Setting a framework for Deutsche Post and DHL marketing and sales activities in social media worldwide, including social media guidelines, handbook, webinars, interactive learning tools and styleguide
• Establishing an effective governance structure, environment and strategy whilst managing local and global internal processes
• Investigating collaboration platforms (such as Yammer), how to set them up internally and the effect this has on external social media strategies
• Maximising content marketing by creating valuable and remarkable B2B content
• Implementing a systematic monitoring approach and reporting
• Launching and managing activities on a global level in selected social media platforms

Christian Maybaum - Global Social Media Coordinator, Corporate Communications - Deutsche Post DHL

Stream B2C

CAN INTEGRATED COMMUNICATIONS, MOBILE AND SOCIAL MEDIA HELP THE BANKS TO REGAIN CLIENT TRUST?

• Looking at the financial industry and beyond for lessons learned
• Strengthening relations with clients and prospects via integrated communications
• Rebuilding trust in post crisis communications
• Exploring new channels in digital marketing through new and innovative campaigns
• Driving business efficiency, sales and customer relationships : investing in new channels/media – yes, but which one?
• Inspiration through ideas you gain online

Carla Mouchbahani - Head of Digital Communication  – Deutsche Bank

16:15

Closing remarks from the Chairperson and KGS

Enterprise Social 2.0 conference in Brussels, March 2011. from KGS on Vimeo.

Chris Brogan at Next Generation Marketing from KGS on Vimeo.

Rick Segal, GyroHSR interviewing Chris Brogan from KGS on Vimeo.

Jort Possel, Accenture from KGS on Vimeo.

Joel Harrison about B2B Marketing from KGS on Vimeo.

Next Generation Marketing from KGS on Vimeo.

Blogging for Business by Accenture at #b2beu www.kgsglobal.com from KGS on Vimeo.

GyroHSR at Next Generation Marketing in Berlin from KGS on Vimeo.

Thierry Collet presenting at KGS's B2B Marketing Europe from KGS on Vimeo.

Gold Sponsor 

Silver Sponsor

RichCast is an innovative and successful provider of Webcasting and Webinar solutions in Benelux and abroad.
Thanks to leading-edge hardware and software technologies RichCast helps corporate and institutional organizations to easily record and publish their events, seminars, conferences, training sessions, press launches as well as internal and external communications online.
Among its customers are the European Commission, Bayer, NYSE Euronext, Bpost, Brussels Airlines, Intel, ING, Vacature, Partena and many more.
RichCast also develops strategic partnerships with agencies in the fields of PR, Web, Marketing and Communications in order to support them in successfully answering their clients’ online video needs.
The concept of RichCast is straightforward:  Simply Better Webcasting.
For more information visit our website on www.richcast.eu

There are a limited number of sponsorship packages available.

If your company is seeking visibility among Fortune 500 senior marketeers, we can tailor a sponsorship package that will meet your unique needs.

For more information about sponsorship or service partner packages and opportunities please contact:

Irina Kremin at ikremin@kgsglobal.com

• Quality
• Connections
• ROI
• Visibility
• Recognition
• Growth

Strategic Partner:

Wouldn’t it be great to have talented graduated starters with solid social media skills and firm management backgrounds who can strengthen your whole organization and become future managers? Ambitious people prepared for the challenges of tomorrow, familiar with innovative use of new technology and trained to incorporate social media into all levels of the company.

SB Talent is your business partner for finding, educating and coaching these talents for you. A business partner with a proven track record and over a decade of experience with social strategy, project management and implementation of social media throughout the enterprise.

Partners:

FEDMA represents most of the European Direct Marketing Associations and companies with multinational business. More than 120 members put their trust in us and develop with our help the dialogue marketing business in Europe.

FEDMA's mission is to:

Protect the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the dm-industry may prosper.

Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

New Media Knowledge is a hub for professionals in the digital industries, maintained by Westminster Business School. Having more than 8,500 professionals associated to its network, NMK diffuses information and knowledge about social media, games, mobile solutions, e-business, e-marketing and business models for digital industries, among other relevant themes. NMK provides relevant content to help digital media businesses innovating, finding new markets, and improving their competitive advantage. The NMK community has strong links with the industry, the government and the educational institutions. Members receive content through a newsletter (subscription available on NMK website), Facebook, LinkedIn and Twitter.  Contributions from members are welcome. The not-for-profit community is managed by Dr. Magda Hercheui (m.hercheui@westminster.ac.uk), who has been working with the Internet applications and content since 1993.

GoMo News provides daily mobile news with a bite. It goes above telling the news to provide analysis and insight on every article.  With over one million unique readers and four million page views GoMo News is a valuable mobile news source; currently being acquired by bNetTV.com.

Itive.net is specialized in Internet strategy consulting.
Do you need more business, leads, sales or more visibility?
Are you still wondering how all these social media tools can align with your existing communications strategy?
Do you need a new website and strategic online positioning?
Itive helps its clients using the social web and new communication technologies as effective tools to successfully achieve their goals and runs unique campaigns that help its clients to reach effectively their target audience.
Itive services are driven towards social business, new media and creative design. Itive headquarters are in Finland and New York but they work worldwide. Web: itive.net Twitter: twitter.com/itive

ReadWriteWeb is one of the most popular technology blogs in the world, known for offering insightful analysis about each day's Web technology news and trends. Ranked as one of the world's top 20 blogs by Technorati, it is syndicated daily by The New York Times

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

topseos.com, introduced in 2002, is an independent authority which evaluates and ranks internet marketing vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click bid management tools. We connect thousands of businesses looking for internet marketing services with those who provide it.

To discuss partnership possibilities or custom packages please contact:

Lisanne Vos

lisanne@kgsglobal.com

Phone (main): +31 70 3002127

Would you like to share your blog posts, articles, videos, statistics, white papers, photos or other relevant & interesting information with our community of cosmetics and toiletries executives? Please send your admission to Lisanne, or send a short message by twitter:

@kgsglobal

Please reserve in advance. You will receive a special registration form together with your booking confirmation.

Mövenpick Hotel Amsterdam City Centre
Piet Heinkade 11
1019 BR Amsterdam
Netherlands

Phone:+31 (0) 20 519 1200
Fax:+31 (0) 20 519 1239
Located at the heart of the vibrant city of Amsterdam, alongside the water's edge, the Mövenpick Hotel Amsterdam City Centre is the most easily accessed hotel by all means of transport. It is located just within walking distance from the Central Station to which we are linked by a regular free shuttle service (appointment needs to be made at our concierge desk, +31 (0)20 519 1213).

A tram stop is situated in front of the hotel and there is a large secured car park underneath the hotel. The car park is operated by local authorities and is charged. It is also possible to park your car at the P+R Zeeburg parking at the other side of the Piet Hein tunnel or the Oosterdok Parking garage. Please download our "Alternative parking facilites" factsheet for more information.

By car: Take exit S114 from the Eastern Highway (Ringweg) A10. At the end of the Piet Hein tunnel, turn right towards Central Station. Follow the signs P-Passenger Terminal / City Centre.

By tram: Take tram 25 (direction PTA Amsterdam) leave the tram at the second stop, named "PTA (Passenger Terminal)". Or take tram 26 (direction IJburg) from Central Station and get off at the first stop, named "Muziekgebouw/Bimhuis".

From Amsterdam Airport Schiphol: Direct train to Central Station (approximately 20 minutes), 25-30 minutes by taxi.
By car, take the A4 highway towards Amsterdam. Take the A10 Eastern Highway (Ringweg) and take the exit S114. For further directions, please see above.Shuttle service from Amsterdam Central Station: The shuttle arrives 5 to 10 minutes after the full or half hour to pick you up. Appointments need to be made at our concierge desk +31 (0)20 519 1213.

If you are in the main hall of the station, walk in the direction of platform 15 and follow the signs Noord/Boot. Exit the building and walk past the construction site. Opposite the boat departures, before crossing the street, you will find a small parking zone for cars. The shuttle is a white Ford Transit and has Mövenpick signs on the front and sides.

Check-in time: 3.00 pm
Check-out time: 12 noon