EM20: Cutting Edge Online and Social Media Marketing Conference

12 October, 2011 - Amsterdam, Moevenpick Hotel

Join EM20 2011 conference to learn from the world’s leading B2B and B2C Corporations how they use online marketing and social media to gain more exposure, grow their business, increase traffic and engage customers and prospects.

Berlin -> Brussels -> and now Amsterdam!  

  • An exclusive and  Invitation Only event with a limit of 110 corporate practitioners
  • 20+ industry leading digital marketing experts from large companies: >> EA >> Unilever  >>  Beiersdorf  >> Best Western >>  BMW >>  Carlsberg >>  Deutsche Bank >> Deutsche Telekom >>  Electrolux >>  Jamie Oliver >>  Nike >> Philips >>  Zurich Financial Services >>  BT >>  Dell >> EDF >>  Estee Lauder  >> DSM >> Dassault Systemes >> Tibco
  • 8+ hours of networking opportunities with a senior targeted audience of online marketing professionals, including a Party Boat Trip with drinks and sushi at the end of day one.
  • A mixture of B2B and B2C case studies and interactive workshops  and a choice of 2 streams attendees can choose from: 1) B2B 2) B2C which will include interactive workshops, keynote presentations and case studies.

Topics to be covered include

      • Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media
      • Marketing ROI of online campaigns and social media
      • Managing global brand, local market online
      • Innovations in online marketing
      • Driving business efficiency and sales 2.0 through online campaigns
      • Successfully Facebook marketing strategies
      • Online lead generation (lead generation 2.0)
      • Maximising content marketing
      • Managing and optimising multi-channel marketing
      • Blogging for business success
      • Maximising the power of your e-newsletter
      • Building and nurturing online communities

7 reasons to attend:

      1. Get to know more people
      2. Eat, drink and party on a boat for free! Join us in the evening for the party boat tour of Amsterdam whilst eating sushi and drinking Prosecco
      3. Learn something new!  You will have hours of knowledge from our expert speakers and their case studies
      4. Ask the experts face-to-face.  Network and ask our speakers / attendees questions that you would never ask from your desk
      5. Re-charge your batteries in Amsterdam, be inspired by the event and go back to the office with many valuable ideas and new contacts
      6. Explore and experience Amsterdam! Why not take the day off on Friday and stay for the weekend?
      7. Hours of networking - find new clients and make valuable contacts

Need more reasons to attend?   Give us a call – we are more than happy to help you justify the investment to your boss.  Actually, why not take your boss / colleagues with you!

Our upcoming event will focus on successfully achieving marketing goals, enhancing business processes and positively impacting the bottom line through online and social media marketing campaigns. As with our previous events senior executive speakers from leading companies will discuss key challenges and opportunities on how to drive business goals through online initiatives. This is a unique opportunity to spend 2 days meeting your peers face-to-face, develop new business relationships and discuss best practices in an exclusive environment.

Click here for EM20 full agenda or request the PDF using form on the right tab

Who will attend?

Executives that will realise the greatest benefit through attendance include SVPs, VPs, Board Members, Directors, Senior Managers, Executives in charge of:

      • Marketing
      • Online, Digital Marketing, e-Marketing, Internet Marketing
      • Social Media
      • New Media and Interactive Media
      • MarCom
      • Sales
      • CRM
      • Customer Service / Customer Relations
      • Customer Loyalty / Retention
      • Community Development
      • Corporate PR and Communications

We hope to see you in Amsterdam for 2 days of inspiration, priceless content you can bring back to the office, in an exclusive environment where you will meet new business associates.

Follow the official hashtag #em20 for more information.

Our speakers:

Facts from past events:

88% of attendees were from big corporates like 3M, AB InBev, Alcatel-Lucent, BT, Cisco, Google, HP, Fujitsu, GlaxoSmithKline, KLM , Kodak, L’Oreal, Mazda, Nokia, Lego, Reed Business Information, Siemens, Sony, T-Systems, TNT, Toyota, Vodafone, Volkswagen, Orangina Schweppes International, Novartis Pharma, IBM, Accenture, Accor Hotels, Airbus and many more

83% of our attendees were CEO, CMO, SVP, VP, Senior Manager/Director-level executives

Not convinced yet? Buy DVD recording of Enterprise Social 2.0 conference, March 2011

and Click here to view details for past Enterprise Social 2.0 conference in Brussels, March 2011

Click here to view details for past B2B Marketing Europe conference in Berlin, December 2010

Questions? Contact KGS Global Team at +31643001954 or info@kgsglobal.com





FEES Pay by 15 Sept 2011
Standard Price
Regular Ticket: 2 day conference + lunches, coffee breaks + conference documentation €1595,00 €1995,00
Regular Ticket: 1 day conference + lunches, coffee breaks + conference documentation.
€995,00 €1395,00

Add the speakers dinner: join pre-conference reception  AND the speakers dinner on day one.
€180,00 €180,00
Add DVD Box Set €295,00 €295,00

Enterprise Marketing 2.0 is a new must attend event that connects senior marketing decision makers from different industries and inspires them to succeed in the rapidly changing, highly competitive world.

In order to keep a healthy percentage of vendors vs buyers, we reserve the right to close registration for solution providers when we feel we have reached the limit.





Wednesday 12 October


Registration and welcome coffee


Opening remarks from the Chairperson and KGS



  • Ensuring you set up guidelines and carry out a clear governance strategy
  • Aligning strategies internally with the various departments involved, from sales and marketing to customer service and innovation
  • Motivating employees to become company ambassadors online
  • Effectively managing local and global internal processes when you are a multi-national company with many business units and subsidiaries
  • Discussing legal, security, communications and business issues associated with online and social media initiatives
  • Who exactly controls the content and conversations online?

German Ramirez - Global Head of Online Marketing – Zurich Financial Services



All to often we look at each campaign as separate elements however in reality we need to integrate and manage multi-channel campaigns effectively if we are to be successful.  In this session we will discuss and learn how to evaluate, measure and manage multi-channel campaigns for the best success. We will also learn about the challenges and ways to overcome pitfalls when optimising multi-channel strategies.

Carola Lundell – Online Specialist – Electrolux




  • Examining how Estée Lauder connects with consumers and determines the engagement channels
  • Using digital initiatives to raise the high-touch service
  • Learning how a luxury company with various luxury brands can target, touch and engage consumers digitally
  • Investigating measurement and best practices at Estée Lauder


Lucie Marcier, Regional Corporate Online Director EMEA - Estée Lauder Companies 


Coffee and networking break



  • Hearing about Deutsche Telekom’s online marketing framework
  • What does "360°" stand for?
  • Organisational dependencies (processes, structures) and their impact on success
  • Investigating educational aspects supporting your framework

Michael Buschmann - Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom



  • Investigating the challenges of being a global brand who targets local markets with different marketing campaigns
  • Taking into account cultural differences, behaviours and usage online to ensure you execute the right online initiative to the right audience
  • Managing local campaigns internally; how big is your online team for each market? Who is responsible for what? How do you ensure governance guidelines are being met?

Jakob Holm Kalkar - Media & Digital Communications Director Group Sales, Marketing & Innovation (GSMI) – Carlsberg



  • Ensuring your e-newsletter gets read each and every time
  • How can you successfully prompt your reader to read and act on your e-newsletter?
  • Growing your e-newsletter opt in list whilst minimising ‘unsubscribes’
  • Evaluating your content, tone of voice, copy, design, subject line and call to action; are you sending out the most attractive and effective e-newsletter?
  • Clearly establish business goals of your newsletter whilst measuring the ROI

Fabienne Linschoten - Online Experience Director - Canon



  • Creating effective eCRM strategies for both B2B and B2C customers
  • Nurturing relationships and repeat sales through online campaigns and eCRM
  • Discussing customer journeys and how eCRM is helping success in this area
  • Investigating the trigger communications of the customer
  • Understanding how to use data to optimise the journey
  • Maximising online activities for loyalty and customer relationship management

Tim Wade - Head of Marketing - Best Western Hotels






In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss the following issues:

  • Why you need to have a strategy? Stories about what big corporations do
  • Why you need to measure results? Overview of the ROI of social media
  • Why you need results? Examples of great social media successes
  • Why you need resources? Unorthodox shifts in social media budgets

Hans Ruinemans, Corporate Social Strategist - Business Tales


Coffee and networking break



  • Engaging prospects and demand generation activities through content marketing
  • Maximising content repackaging existing content into tweets, webinars, blog posts, videos and podcasts
  • Facilitating interactions, dialogue and conversations through your online content and website
  • Driving SEO through relevant and interesting company / industry content
  • Building relationships and creating an industry presence by giving information for free
  • Ensuring the internal content producers, marcoms and sales teams are connected to increase success

Carolyn Clarke - Content Manager - EDF Energy



  • Hearing insights from both a B2B and B2C perspective
  • Why social media matters
  • Examining Dell’s Social Media Command Centre
  • Building an online influencers relations program (CAP days)
  • Listening, Engaging and Acting
  • Hearing about Dell’s Community University and Internal Social Networks

Simone Versteeg - PR & Corporate Communications Manager Dell Services EMEA, Social Media and Community Professional – DELL



  • Hearing how the www.bt.com/viewpoint blog has been central to BT Global Services’ digital engagement
  • Thinking ‘beyond the blog’ in terms of communication and engagement value
  • Nurturing your blog for increased exposure online and to add value to your target market
  • Are you leveraging your blog the best way possible, regarding posts per week / timing / content / tone of voice / guest blogging?
  • Maximising your blog content for increased SEO and to drive traffic to your website and social media channels
  • What are the future trends in blogs and how can you implement changes to your blog for increased success?

Christopher Wellbelove – Head of Digital Brand - BT Group


Closing remarks from the Chairperson



Party Boat Trip with Drinks and Sushi Snacks




Thursday 13 October


Registration and welcome coffee



Opening remarks from the Chairperson and KGS



Stream B2B


  • An introduction and reflection on ROI for online marketing
  • Case Study: Dyneema® Experience campaign (including updated figures and results of the campaign up to September 2011)
  • What are the challenges of a marketing manager?: The Continuum story
  • Discussing ideas about how to define online marketing KPI’s & measure ROI

Menno Lijkendijk – Director – Milestone Marketing
Rob den Rooijen -  eMarketing Program Manager, DSM Excellence in Marketing and Sales - DSM  

Stream B2C


  • How can the brand and commerce live together?
  • Social commerce and how to monetize social from an e-commerce stand point
  • Measuring the ROI through engagement and relevancy
  • Exploring the rise of F-commerce and the impact this will have on e-commerce and your brand

Matteo Balzani - Digital Marketing & CRM Director - Digital Commerce - NIKE


Stream B2B



  • Maximising content marketing; creating valuable and remarkable B2B content for your audience
  • Planning content and campaigns to reach different target groups through your website and external sites
  • Utilising Twitter and LinkedIn for B2B marketing
  • Learning how Ericsson are facilitating interactions online and the difficulties in creating good quality discussions online
  • Providing information for free whilst overcoming internal pressures
  • Effectively managing internal content producers and content teams in a multinational company
  • Measuring the ROI of content marketing, online and social media campaigns effectively
  • Uncovering trends in digital innovations and the future of social media and what this means for a multinational company

Ulrika Bergström, Head of External Content Management - Ericsson

Stream B2C


  • Understanding the steady growth of the ‘social customer’ and the impact on your company and campaigns
  • Ensuring the customer is central in your actions whilst generating added value
  • Being open, collaborative, personable and engaging with the customer in order to create product / brand / company advocates
  • Creating social sales by engaging with the customer in a conversation and not a pitch
  • Utilising social media and online tools for providing valuable ‘social service’ at every online touch point with your customer
  • Building lasting relationships and advocacy by including your customer in your strategies

Fabrice Etienne - International Marketing Director, EA Interactive - EA - Electronic Arts


Coffee and networking break


Stream B2B


  • Starting with strategic content - exploring content marketing, what makes good content and how to maximise content
  • Understanding that the creation, dissemination and tracking of brand influence online has never been more challenging or exciting
  • Exploring who creates marketing influence today and how influence for brands/products is nurtured and spread online
  • How consumers experience brands today through the lens of shared behaviour and what this means for you
  • Investigating ROI based on the new economics of digital and social marketing
  • Ensuring your goal is generating demand through the collaborative methods of social marketing

Niland Mortimer – Chief Marketing Officer - Eastwick

Stream B2C


In this session our speakers will discuss the launch of their ‘Facebook like’ campaign, providing background information on the Nordics and brand strategy.  They will outline their thoughts and actions before and during the entry as well as learning what has been achieved so far.  Our speakers will also discuss project experiences and learnings.

Sonja Ungewitter- Marketing Director Nordics - Beiersdorf

Anders Juul Olesen - Nordic Interactive Communication Manager - Beiersdorf


Stream B2B


  • Driving business efficiency for sales and customer relationships via digital channels
  • Enabling sales to be more effective and efficient in preparing and when in front of the customer
  • Gaining real customer engagement by transforming online experiences into meaningful relationships
  • Understanding that social networks and media are more powerful than corporate websites and CRM systems
  • Listening to and joining in customer conversations, creating appropriate messages and offering customers added value
  • Evaluating how you can utilise online marketing and social media as an effective, engaging and efficient sales tool
  • Understanding how traditional acquisition and retention is changing due to digital capabilities
  • Managing and motivating your sales team by training them on ‘social / online’ customer acquisition, retention and communication

Jos Caeler - Business Process Expert, Digital Marketing Group - Philips 

Stream B2C


  • Examining how social media as an integral part of the BMW Motorrad online communication strategy whilst being embedded in the global BMW Group strategy
  • Definition of channels and case studies:
  • · How does BMW Motorrad act in the social media environment?
  • · How does the brand conduct a regular dialogue with its (prospective) customers?
  • · Opportunities in user generated content
  • · Many measures, one goal: turn customers into fans

Jerome Boettcher - Head of Online Marketing & Motorsport Communication BMW Motorrad, The Motorcycle Division of the BMW Group – BMW




Stream B2B



In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss issues relating to B2B and online marketing.

  • How does 2.0 effect the organisation of your business?
  • Is your crew 2.0 ready?
  • Which roles have changed and how?
  • Are new roles necessary?
  • What are the key competences for the (new) roles?

Karel van Gool &  Joost Ensink, Partners - SB Talent


Stream B2C



In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss issues relating to:

  • Examining how to find your inner stories and unleash them through a blogging platform
  • Maximizing the consistency of your story via multiple channel distribution (blog + twitter + likedin + facebook etc.)
  • Being interesting is not a talent, it's a technique. Learn how to seduce your audience

Luca Sartoni - Teamleader, Social Media and Internet Marketing - 123people



Coffee and networking break


Stream B2B



  • Uncovering effective online lead generation methods for your B2B company
  • Integrating online channels and social media into lead generation tactics
  • Investigating the most effective tools and techniques for measurement
  • Nurturting your B2B leads online by maximising e-tools and social media
  • Ensuring your sales and marketing teams are fully trained in online lead generation

Antoine De Touchet- Global Marketing - Dassault Systèmes

Stream B2C


  • Hearing Unilever's strategic framework for creating global social media programs
  • Examining 3 case study examples of the framework in action:
  • Cultivating Dove's network to build brand equity
  • Activating Domestos' social cause to build awareness
  • Engaging Marmite's fanatics to launch new products

Debbie Weinstein - Director Global Communications Planning – Unilever



Stream B2B



  • Setting a framework for Deutsche Post and DHL marketing and sales activities in social media worldwide, including social media guidelines, handbook, webinars, interactive learning tools and styleguide
  • Establishing an effective governance structure, environment and strategy whilst managing local and global internal processes
  • Investigating collaboration platforms (such as Yammer), how to set them up internally and the effect this has on external social media strategies
  • Maximising content marketing by creating valuable and remarkable B2B content
  • Implementing a systematic monitoring approach and reporting
  • Launching and managing activities on a global level in selected social media platforms

Christian Maybaum - Global Social Media Coordinator, Corporate Communications - Deutsche Post DHL


Stream B2C



  • Looking at the financial industry and beyond for lessons learned
  • Strengthening relations with clients and prospects via integrated communications
  • Rebuilding trust in post crisis communications
  • Exploring new channels in digital marketing through new and innovative campaigns
  • Driving business efficiency, sales and customer relationships : investing in new channels/media – yes, but which one?
  • Inspiration through ideas you gain online

Carla Mouchbahani - Head of Digital Communication  – Deutsche Bank


Closing remarks from the Chairperson and KGS


Christopher Wellbelove – Head of Digital Brand, BT Group (Twitter: @wellbelove)

Responsible for the development and deployment of BT Global Services digital communications strategy, with expertise in developing and integrating social media channels into BT Global services marketing activities. Christopher is also an elected councillor in the London Borough of Lambeth and as a former Mayor of the borough he used social media to extend awareness of the work of the Mayoralty and work of the local authority.

Menno Lijkendijk, Director – Milestone Marketing (Twitter: @mennol)

Menno has spent his career to date in two separate halves. In the first one, he started as an IT engineer, building software, helping clients solve business/IT problems, managing projects and managing business units for companies like BT Syntegra - all IT.

The second half has been about business development and marketing: managing sales teams, launching new products, developing new propositions, creating marketing strategies, managing international marketing teams and agencies and delivering innovative marketing campaigns. Before joining DSM (a.i.), Menno was first Head of Direct Marketing BT Global Services and later Head of Marcomms operations BT Global Services responsible for Global eMarketing, technology and metrics / performance management. At DSM, he is responsible for the development of eMarketing excellence in the global life and material sciences company.

To Menno, now it has all come together in a perfect marriage: Technology, Business Management and Marketing, the three key ingredients for an online marketer.

Rob den Rooijen - eMarketing Program Manager, DSM Excellence in Marketing and Sales - DSM

After having worked as marketing manager in the financial world (Obvion, a Rabobank & APG owned mortgage bank) and in the telecommunications industry (Vodafone), Rob decided that it is time to work for DSM.
For those of you who don't know, DSM is a global science-based company active in health, nutrition and materials. The company delivers continuously innovative solutions in global markets ranging from food to personal care, pharmaceuticals, automotive, electrical & electronics, life protection, paints and to alternative energy and bio-based materials. In short, DSM is in almost everything we touch, feel and see.
Being a traditional sales-oriented B2B company, DSM is facing the challenge to increase customer centricity and to actively engage with the various target audiences, especially online. This is where Rob comes in. As Program Manager Digital Marketing, Rob is responsible for driving excellence in digital marketing across all global businesses. He and his team bring back the focus on the customer: what information does he need when in the buying cycle? Where and how can we best reach our customers and prospects? Rob and his team do not only make these discussions happen, but also help in the development and implementation of customer-centric digital marketing strategies.

Anders Juul Olesen - Nordic Interactive Communication Manager - Beiersdorf

Anders works as Nordic online communication manager at Beiersdorf being responsible for all digital marketing activities in the Nordic region (Denmark, Finland, Sweden, Norway, Iceland). The Nordic region is very advanced when it comes to digital media usage and Anders’ role is to develop and drive the strategy for all digital activities for NIVEA and Eucerin. During 2011 Anders has moved NIVEA to a new level of presence on the digital arena via traditional online channels such as website, newsletter and search marketing and social media channels Youtube and Facebook.

Fabrice Etienne - International Marketing Director, EA Interactive EA - Electonic Arts

Debbie Weinstein - Director Global Communications Planning - Unilever (Twitter @dkweinstein)

Debbie Weinstein is Senior Director of Global Media at Unilever, responsible for driving new media thinking and approaches to the marketing of iconic global brands. Given the radical change underway in the media landscape, Debbie primarily focuses on digital marketing, particularly Social Media, Mobile, Online Video, Search, and Gaming; developing strategies and executing programs that enable brands like Dove, Signal and Close Up to connect and engage with their target audiences using these new channels.

Prior to her role at Unilever, Debbie spent over a decade working at and with media companies in sales, marketing, strategy and business development roles at Viacom/MTV Networks, Bolt.com, and her own consulting firm. She began her career as an investment banker at Goldman, Sachs & Co.

Debbie has an MBA from Harvard Business School and a BA from Brown University. She currently resides in London with her husband and daughter.

German Ramirez - Global Head of Online Marketing - ZURICH FINANCIAL SERVICES (Twitter: @germanramirez)

German Ramirez is Global Head of Online Marketing and Member of the Executive Staff at the Zurich Insurance Company, a globally operating insurance company with Headquarters in Zurich, Switzerland.
Previously, he served as Global Marketing Director Wines for the house Codorniu - one of Spain's largest wine producers based in Barcelona, where he was responsible for the commercialisation of the company’s wines worldwide. Mr. Ramirez has been as well the Marketing Manager for northern, eastern and southern Europe for Ernest & Julio Gallo, the largest wine company worldwide, at the European headquarters in Schwalbach am Taunus.
During his professional career German Ramirez has adopted marketing and sales functions for more than 20 countries in diverse industries. Among other things he has experience as a senior consultant in one of Germany’s largest consulting firms, as Head of Marketing Communications at letsbuyit.com and as International Product Manager at Schwarzkopf & Henkel Cosmetics.
Mr. Ramirez, a native Spaniard who holds a double diploma from the ESB in Reutlingen and the Universidad Pontificia Comillas (ICADE) in Madrid

Simone Versteeg - PR & Corporate Communications Manager Dell Services EMEA, Social Media and Community Professional - DELL

Simone Versteeg is responsible for the PR and Corporate Communications of Dell Services in EMEA. Simone is working at Dell since 2007.
When Simone joined Dell in January 2007 she was responsible for PR & Corporate Communications in The Netherlands and the Nordic region. In 2008 when the organization changed into a Global Business Unit structure she joined the Large Enterprise (LE) corporate communications team and became responsible for PR & Corporate Communications for Clients and Global Services in EMEA.
After the acquisition of Perot Systems by Dell in November 2009 the new Business Unit Dell Services was founded.
Prior to Dell Simone worked for Daewoo Motor Benelux, Ericsson Telecommunications and Samsung Electronics Benelux.
Simone is based in Amsterdam.

Lucie Mercier, Regional Corporate Online Director – EMEA – Estée Lauder Companies Europe

10 years experience in Digital and now E-Business, I started in large web/media agencies late 90’s in France as Digital & Internet Consultant for 6 years on accounts such as Disney Video, French Health Ministry, Group Danone, Lever Fabergé, Microsoft/ MSN…
Then at Microsoft France as Online Manager for the BtoB product Office Live.
And since 2007, I joined Estée Lauder Companies, first at the French affiliate as Corporate Online Manager and moved to ELC Europe in 2009.
Now Regional (EMEA) Corporate Online Director for Estée Lauder Companies Europe for Digital, Online and E-Commerce regional strategy and management across all Estée Lauder brands.
I’m passionate with consumer engagement and digital is a prolific place to engage and interact.

Jerome Boettcher - Head of Online Marketing & Motorsport Communication BMW Motorrad, The Motorcycle Division of the BMW Group - BMW

Jerome is currently Head of International Online and Motorsport Communication at BMW Motorrad.
In the past Jerome held the following positions:
2007-2010: Key-accounter for online communication (Siemens.com ) & Editor-in-chief, SPEED Magazine, SPEED News (Deutsche Post) / Publicis Pro, Munich
2004-2007: Co-founder of below-the-line unit / FEUER Kommunikation & Design, Munich
2001-2003: Online communication / BMW Motorrad

Fabienne Linschoten - Online Experience Director - Canon

Fabienne is a digital marketing and e-commerce professional with 15 years experience. She joined Canon Europe in 2008.
At the Consumer Imaging Group, Fabienne’s role as Online Experience Director focuses on the digital strategy, e-mail marketing and eCRM to build a solid performance around all online consumer touch points with Canon. Also, she is responsible for the e–commerce strategy and Canon’s online sales channels.
Prior to that, Fabienne was Online & Front-End Manager at bol.com, Netherlands' largest online retailer for media products.

Jakob Holm Kalkar - Media & Digital Communications Director Group Sales, Marketing & Innovation (GSMI) - CARLSBERG

12 years experience in media starting in television ad sales at TV2 – the biggest commercial channel in Denmark. Then at MEC as a nordic account manager before moving into a role as international account director at Carat Global Management in London – working on accounts such as Vodafone and LEGO. Moved back to Denmark to take up role as global media director at the LEGO Company establishing a global media function and building capabilities to improve media effectiveness. Now media and digital director Carlsberg Breweries globally responsible for media management and supporting international brands on media and digital strategy.

Michael Buschmann - Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom

Michael looks back on 16 years in the online business working for corporates such like Dresdner Bank, ProSieben, Kirch, Letsbuyit and T-Online. Overtime he gathered experience in online payments, media, communities, e-commerce, mobile applications and search. Today he is leading the Online Marketing Unit within Deutsche Telekom's Products & Innovation Division. In this role he provides inhouse consulting and project support to DT's online assets in order to establish online marketing excellence. He and his team follow an integrated approach, bringing together expertise in SEO, SEA, affiliate marketing, social media, web analysis and conversion optimization.

Sonja Ungewitter - Marketing Director Nordics, Beiersdorf

Sonja works as Marketing Director at Beiersdorf, being responsible for the complete Nordic region (Denmark, Finland, Sweden, Norway, Iceland). She ensures that the international Nivea strategy from product pipeline to brand positioning & communication strategy are optimally translated & executed with regards to regional needs. With respect to likewise Nordic consumer behaviour & their high openness to new media as well as the international Beiersdorf strategy to strengthen the core of it’s Nivea brand by being close to consumers, digital marketing & social media are of high importance. Sonja – together with her team - drives this new media thinking into the region and ensures that holistic activities connect & engage best with their regional target audience.product positioning & strategy - deciding, defining & developing product pipelines & communication for implemented some years ago as head of Consumer Connectivity the worldwide Beiersdorf Strategy which ensures best in class consumer understanding and global insight work.

Ulrika Bergström, Head of External Content Management - Ericsson (Twitter: @ UlrikaB)

Ulrika has more than 15 years of experience of working with marketing analysis, strategy, and marketing communications. She is today responsible for Ericsson's editorial publishing as well as continuous marketing communications online, facing the challenge of developing great content to reach the right people and thereby build the Ericsson brand on a continuous basis. Since a few years, Ulrika drives the development and implementation of an online content strategy, as well as the development of ericsson.com to become the focal point of the company's external communication overall. The challenge in forming a content strategy resides with the fact that there is no content without people, so this program has given Ulrika the opportunity to work with all parts of the organization to form a strategy and a way of working which suits all parties, independently of unit or country. Passionate about communication and sharing of ideas, Ulrika is very active online.

Carla Mouchbahani - Head of Digital Communication - Deutsche Bank

Carla Mouchbahani is a digital passionate who entered the digital marketing world from its very beginning, growing in it, changing with it. Having created websites, and followed many digital projects, she moved to online advertising and marketing. Experimenting with the combination of different media she created in Belgium the first digitally produced paper mailing that was 100% one-2one. The completecontent was personalised from text, over images to the offer. No more segments, only individual consumers.
Today Carla is responsible for the digital communication strategy of Deutsche Bank Belgium, one of the most successful financial brands dedicated to savers and investors in a very challenged and cluttered market. With over 15 years of experience in Digital Communication & Direct Marketing for large international corporations such as Deutsche Telecom, France Telecom Ericsson and Telenet, she is now focussing on financial brands. The digital world she has been working in changed, her philosophy on digital marketing remained :
1 Creating trendsetting campaigns, continually integrating new media combined with proven ROI drivers.
2 Keeping creative excellence as a basic standard in all marketing campaigns & strategies.
3 Taking consumer expectation as the absolute and devine path of efficiency within e-funnels.

Carola Lundell – Online Specialist, Electrolux

Carola Lundell has extensive experience from Internet related business and communication. She started working for Icon Medialab in 1998, at that time one of Europes largest web agencies, helping clients establish an online presence. In 2000, she co-founded Compost Marketing offering services for email and sms marketing, one of the pioneers within this field in Scandinavia. She joined the global branding and communications department at appliance maker Electrolux in 2006 and now holds the position as VP Digital Communications. Electrolux is putting a lot of effort on marketing in general and on digital marketing in specific. In 2006, the company won a silver in New York festivals, in 2007 a Webby award and recently a Gold Lion in Cannes. Carola Lundell is also chairman of KIM, the committee for Internet marketing hosted by the Association of Swedish Advertisers

Jos Caelers - Business Process Expert, Digital Marketing Group, Philips

Jos Caelers has over 15 years experience in Customer Relationship Management, Digital Marketing and Project Management in complex international organizations. He joined Philips 6 years ago as CRM consultant and has since worked in various roles and responsibilities, implementing CRM, email marketing, behavioral targeting and marketing automation.
Currently Jos works as Business Process Expert within the Digital Marketing Group. In this role he is responsible for innovation and processes in the domain of Consumer and Customer Intimacy and acts as core liaison between Marketing and IT.
Emphasis for the Philips B2B Online strategy is to focus at building relationships and engaging in dialogues with professionals and target groups via all touch points, moving away from product driven communication toward solution driven dialog. This requires process harmonization and differentiation across multiple functions like Marketing, Sales and Service.
Linked in profile:

Matteo Balzani - Digital Marketing & CRM Director | Digital Commerce, NIKE

Matteo has been working in the online business for more than 11 years. He joined Nike 4 years ago and he is now Director of Digital Marketing & CRM for Nike’s ecommerce business in Europe. In this role he is responsible for all online marketing channels, including PPC, SEO, affiliate marketing, display, emails, and for consumer and business analytics. He’s passionate about social media and he’s very active in that space.

Tim Wade Head of Marketing, Best Western Hotels

Tim Wade is the Head of Marketing & Ecommerce at Best Western Hotels in Great Britain. He joined Best Western after delivering great results across some of the largest retail, financial services and telecoms companies.
The challenge at Best Western is fascinating, taking a brand that has little stand out, suffers from a lack of talkability, represents 270 independent hotels in GB and making it relevant and compelling to today’s consumer. With the launch of ‘Hotels with personality’ in 2010 the brand made significant leaps forward backed up by real commercial results. Tim is leading the transformation of Best Western with the cutting edge use of eCRM, multi channel customer journeys, digital, social media, brand engagement and culture change.

Caroline Clarke - Content Manager - EDF Energy

Carolyn Clarke Content Manager for EDF Energy, is a British energy company owned by the French energy group EDF.
At EDF Energy, Carolyn has had a range of responsibilities both for the corporate website and the company's intranet, on strategic and day-to-day levels. She has driven the redevelopment projects of both sites.
Carolyn's previous web positions were with the office of the e-Envoy, helping to create what is now Directgov, with Knight Frank, a large international property and real estate partnership, and with the International Petroleum Exchange, in the City of London.
Her first personal website went up in 1998. She continues to keep her web design skills honed by running several small charities' websites.
Carolyn's background is in publishing in London and in academia. She has a D.Phil from Oxford University (medieval history), and her previous degrees are in history from Canadian universities. Born in Canada, she has lived in the UK since 1980. She is a published novelist, poet and non-fiction writer.

Niland Mortimer Chief Marketing Officer – Eastwick & Adjunct Professor - Stanford University and The University of San Francisco

Niland Mortimer is a C-level marketing executive with broad experience in social ecosystem marketing, global brand management, strategy development and implementation, interactive and direct marketing and agency management. Niland is the Chief Marketing Officer of Eastwick Communications, a technology consulting, public relations and social media marketing firm based in San Francisco and Mountain View, California. Prior to joining Eastwick, Niland was the Chief Marketing Officer of Socialarc, the Berkeley based social media marketing firm, and President of Wunderman, San Francisco.
Since living in San Francisco, Niland has also taught marketing in the M.B.A. program at the University of San Francisco and in the Business Continuing Studies Program at Stanford University.
For the past twenty-five years Niland has been significantly involved with technology marketing. Prior to moving to the Bay Area in 2008, Niland oversaw Hewlett-Packard’s global digital and marketing services business at Draftfcb, working with all three HP business units in all regions. While working within the Interpublic Group of agencies he was also the senior partner and global account director overseeing Tokyo based Fujitsu corporate branding, linking star products and services from PC’s and laptops to enterprise services and consulting.
Niland is a graduate of Bowdoin College and has an M.B.A. in marketing from New York University Leonard N. Stern School of Business. He also has a post-graduate degree from Trinity College, Dublin in Anglo-Irish Literature. He is currently also an adjunct professor in marketing at Stanford University and the University of San Francisco Graduate School of Business and Professional Studies.

Christian Maybaum - Global Social Media Coordinator, Corporate Com- munications - Deutsche Post DHL

Christian Maybaum is the Global Social Media Coordinator in Deutsche Post DHL's Corporate Communications division, located in Bonn. In his role he is responsible for the development and implementation of the Social Media Strategy for the worlds largest Logistics provider. He has worked with Deutsche Post DHL for 10 years in different functions, such as Corporate Brand Manager, also in the Headquarter in Bonn or in DHL Express Global Marketing & Sales in Brussels being responsible for new product developments. Prior to working for Deutsche Post DHL, Christian graduated business administrations at University Münster, Germany. ´

Luca Sartoni, Teamleader Social Media and Internet Marketing - 123people

Luca Sartoni is Teamleader, Social Media and Internet Marketing at 123people.com. He was formerly responsible for the Official Training Program (Italian market) at XING and was Italian Chief Editor at Intruders.tv. Luca is also a long time prolific blogger and photographer.

Antoine de Touchet - Global Marketing Dassault Systèmes

Antoine is a seasoned marketer in the software industry. He has always been on the hedge of innovative marketing practices, in major companies like Oracle or BMC Software.
Currently, at Dassault Systèmes, he drives the e-marketing corporate group, building the infrastructure that supports the programs, spanning from traditional e-mailings, or webinars to virtual events, or buzz campaigns.
At Dassault Systèmes, with the birth of 3D marketing, virtual reality, and augmented reality, a new generation of marketing campaign is dawning.

Ram Menon, Executive Vice President - TIBCO

Mr. Menon brings award-winning marketing and engineering expertise to his role as TIBCO's executive vice president, where he is responsible for product marketing and strategy, corporate communications, field marketing, and customer and partner enablement. His laser focus on executing innovative and impactful initiatives has allowed marketing to play a pivotal role in defining product offerings, strengthening TIBCO's brand, increasing revenue, and driving conversations among customers and prospects through the early establishment of community platforms. This strategy is evidenced in his responsibility for leading the development of the company‚s latest workplace communication tool ˆ tibbr.
With Mr. Menon at the helm, TIBCO has won numerous marketing awards for its creative yet cost effective campaigns, including TIBCO's NOW Magazine, was honored with an American Business (Stevie) Award. The company‚s ŒGreg The Architect' online video series, after receiving half a million hits on YouTube, was given BtoB Magazine's Best award in addition to recognition from the Web Marketing Association with an Internet Advertising Competition award.
His focus on impact goes beyond mere creativity, as he has been able to build a focused demand generation program that clearly maps target marketing recommendations to business goals. This approach has resulted in marketing-sourced revenue rising from 0 to 16 percent in just three years, meaning TIBCO generates one of the highest marketing ROIs according to IDC analyst benchmarks. Additionally, he pioneered a marketing offshore organization that increased global marketing execution capabilities by 100 percent, while bringing down fixed expenses by 20 percent. Moreover, Mr. Menon has spoken on the topics of innovation and technology at leading events like Frost and Sullivan‚s Growth, Innovation and Leadership conference, the Business Cloud Summit and the CMO club.
Mr. Menon has also served as TIBCO's Chief Strategist, defining and executing new product strategy and M&A direction. Mr. Menon also calls upon experience at Accenture, having consulted with Global enterprises on supply chain and e-commerce strategies. Mr. Menon holds an M.S. in Industrial & Management engineering and a B.S. in Industrial engineering.

Hans Ruinemans - Corporate Social Strategist – Business Tales @HansRuinemans

Hans Ruinemans works as a corporate social strategist and is a professional speaker. He is the founder of Business Tales NV, a 18 year old digital media consulting company. He founded the Professional Speakers Association Holland four years ago and acts as the secretary of the executive board of the Global Speakers Federation. He recently worked for a top five Dutch Bank, designing their social media blueprint 2011-2014. He speaks about corporate social media and digital marketing.

Jack Vincent - Managing Partner - focus360

Jack is the author of “Sales Pitches That Snap, Crackle ‘n Pop” and Managing Partner of focus360, a sales advisory and training firm based in Luzern Switzerland
He began his career as a journalist and moved into international marketing of wine, packaged goods and sports events. He’s marketed the sponsorships and TV rights for major sports properties such as the Olympic Games, World Cup Football/Soccer and ATP Men’s Tennis.
Jack is Guest Lecturer at Lucerne University of Applied Sciences & Arts, where he uses non-traditional approaches to hold the attention of young students. “I’m the disruptive one,” he says.
He hosts TEDxLuzern and TEDxZug, and he’s the 2006 European Champion of the Toastmasters Humorous Speech Contest. He’s facilitated strategic retreats in unknown places for corporations and led panels in Davos for a Non-Governmental Organization during the World Economic Forum.
Jack is the publisher of The Brave New Sales Series, and his blog has been described as edgy and in-your-face. You can follow all the developments at www.BraveNewSales.com.

Gold Sponsor 

Silver Sponsor

RichCast is an innovative and successful provider of Webcasting and Webinar solutions in Benelux and abroad.
Thanks to leading-edge hardware and software technologies RichCast helps corporate and institutional organizations to easily record and publish their events, seminars, conferences, training sessions, press launches as well as internal and external communications online.
Among its customers are the European Commission, Bayer, NYSE Euronext, Bpost, Brussels Airlines, Intel, ING, Vacature, Partena and many more.
RichCast also develops strategic partnerships with agencies in the fields of PR, Web, Marketing and Communications in order to support them in successfully answering their clients’ online video needs.
The concept of RichCast is straightforward:  Simply Better Webcasting.
For more information visit our website on www.richcast.eu

There are a limited number of sponsorship packages available.

If your company is seeking visibility among Fortune 500 senior marketeers, we can tailor a sponsorship package that will meet your unique needs.

For more information about sponsorship or service partner packages and opportunities please contact:

Irina Kremin at ikremin@kgsglobal.com

  • Quality
  • Connections
  • ROI
  • Visibility
  • Recognition
  • Growth


Strategic Partner:

Wouldn’t it be great to have talented graduated starters with solid social media skills and firm management backgrounds who can strengthen your whole organization and become future managers? Ambitious people prepared for the challenges of tomorrow, familiar with innovative use of new technology and trained to incorporate social media into all levels of the company.

SB Talent is your business partner for finding, educating and coaching these talents for you. A business partner with a proven track record and over a decade of experience with social strategy, project management and implementation of social media throughout the enterprise.


FEDMA represents most of the European Direct Marketing Associations and companies with multinational business. More than 120 members put their trust in us and develop with our help the dialogue marketing business in Europe.

FEDMA's mission is to:

Protect the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the dm-industry may prosper.

Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.

Social Media Examiner logo

New Media Knowledge is a hub for professionals in the digital industries, maintained by Westminster Business School. Having more than 8,500 professionals associated to its network, NMK diffuses information and knowledge about social media, games, mobile solutions, e-business, e-marketing and business models for digital industries, among other relevant themes. NMK provides relevant content to help digital media businesses innovating, finding new markets, and improving their competitive advantage. The NMK community has strong links with the industry, the government and the educational institutions. Members receive content through a newsletter (subscription available on NMK website), Facebook, LinkedIn and Twitter.  Contributions from members are welcome. The not-for-profit community is managed by Dr. Magda Hercheui (m.hercheui@westminster.ac.uk), who has been working with the Internet applications and content since 1993.


GoMo News provides daily mobile news with a bite. It goes above telling the news to provide analysis and insight on every article.  With over one million unique readers and four million page views GoMo News is a valuable mobile news source; currently being acquired by bNetTV.com.





Itive.net is specialized in Internet strategy consulting.
Do you need more business, leads, sales or more visibility?
Are you still wondering how all these social media tools can align with your existing communications strategy?
Do you need a new website and strategic online positioning?
Itive helps its clients using the social web and new communication technologies as effective tools to successfully achieve their goals and runs unique campaigns that help its clients to reach effectively their target audience.
Itive services are driven towards social business, new media and creative design. Itive headquarters are in Finland and New York but they work worldwide. Web: itive.net Twitter: twitter.com/itive

ReadWriteWeb is one of the most popular technology blogs in the world, known for offering insightful analysis about each day's Web technology news and trends. Ranked as one of the world's top 20 blogs by Technorati, it is syndicated daily by The New York Times

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

topseos.com, introduced in 2002, is an independent authority which evaluates and ranks internet marketing vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click bid management tools. We connect thousands of businesses looking for internet marketing services with those who provide it.

To discuss partnership possibilities or custom packages please contact:

Lisanne Vos


Phone (main): +31 70 3002127

Would you like to share your blog posts, articles, videos, statistics, white papers, photos or other relevant & interesting information with our community of cosmetics and toiletries executives? Please send your admission to Lisanne, or send a short message by twitter:



Since many events are being held in Amsterdam, hotel rooms may be very limited. Therefore, we have reserved a block of guestrooms for participants at the  conference at the Mövenpick Hotel. These rooms will be held until the deadline date designated. After the deadline, reservations will be accepted on space availability basis only.

Please reserve in advanceYou will receive a special registration form together with your booking confirmation.

Mövenpick Hotel Amsterdam City Centre
Piet Heinkade 11
1019 BR Amsterdam

Phone:+31 (0) 20 519 1200
Fax:+31 (0) 20 519 1239
Located at the heart of the vibrant city of Amsterdam, alongside the water's edge, the Mövenpick Hotel Amsterdam City Centre is the most easily accessed hotel by all means of transport. It is located just within walking distance from the Central Station to which we are linked by a regular free shuttle service (appointment needs to be made at our concierge desk, +31 (0)20 519 1213).

A tram stop is situated in front of the hotel and there is a large secured car park underneath the hotel. The car park is operated by local authorities and is charged. It is also possible to park your car at the P+R Zeeburg parking at the other side of the Piet Hein tunnel or the Oosterdok Parking garage. Please download our "Alternative parking facilites" factsheet for more information.

By car: Take exit S114 from the Eastern Highway (Ringweg) A10. At the end of the Piet Hein tunnel, turn right towards Central Station. Follow the signs P-Passenger Terminal / City Centre.


By tram: Take tram 25 (direction PTA Amsterdam) leave the tram at the second stop, named "PTA (Passenger Terminal)". Or take tram 26 (direction IJburg) from Central Station and get off at the first stop, named "Muziekgebouw/Bimhuis".

From Amsterdam Airport Schiphol: Direct train to Central Station (approximately 20 minutes), 25-30 minutes by taxi.
By car, take the A4 highway towards Amsterdam. Take the A10 Eastern Highway (Ringweg) and take the exit S114. For further directions, please see above.Shuttle service from Amsterdam Central Station: The shuttle arrives 5 to 10 minutes after the full or half hour to pick you up. Appointments need to be made at our concierge desk +31 (0)20 519 1213.

If you are in the main hall of the station, walk in the direction of platform 15 and follow the signs Noord/Boot. Exit the building and walk past the construction site. Opposite the boat departures, before crossing the street, you will find a small parking zone for cars. The shuttle is a white Ford Transit and has Mövenpick signs on the front and sides.

Check-in time: 3.00 pm
Check-out time: 12 noon