Beyond Enterprise 2.0: Get DVD set

22.1.2012 - Uncategorized —

Today is the last call to register for Beyond Enterprise 2.0 conference in Amsterdam (#be20), which is taking place next week on January 24-25 2012, where Fortune 500 companies presenting case studies on strategies of using social media to energize your employees for performance and change.

Cant attend?

Get hours of top content and watch all the presentations from the comfort of your office. We are excited to offer the conference proceedings in a special DVD box set to be recorded in HD.

Top speakers

  • AHOLD – Tim Drury
  • AXA GROUP – Hedwige Carre-Fiessinger
  • AB INBEV – Jef Vandecruys
  • ALCATEL-LUCENT – Jerome Colombe
  • BT – Ross Chestney
  • DASSAULT SYSTEMES – Xavier Monty
  • EADS – Stephanie Chalmers, Jean-Michel Baudoin
  • ERICSSON – Maria Serra
  • ELECTROLUX – Ralf Larsson
  • ELSEVIER – Joanne Thomson
  • SWISS RE – Wolfgang Jastrowski, Christoph Lsenschmid
  • SAP – Sean McNiven
  • SWIFT – Matteo Rizzi
  • UNITED NATIONS – Mitchell Toomey

Amongst other senior executives, speaking about how to maximise Social Media strategies for Enterprise Internal Communications.

You will have

Hours of relevant, valuable content that you do not want to miss!  Case studies straight from the industry on how they are increasing internal communications, collaboration and knowledge management through social media.

Small investment = high return

We are now collecting the final orders for the video and documentation packages. All case studies will be professionally filmed throughout the two days and you will receive your set of presentation files along with the video package within a couple of weeks of the event.

In order to confirm and reserve a DVD set please complete your details as soon as possible via the following link as we are producing sets based on the amount of orders received before the event:

Reserve DVD and Documentation Package

Enjoy it and I hope we can see you in person next time!

Not able to attend BE20 in person? Get the DVD!

19.1.2012 - Beyond Enterprise 2.0,Enterprise Social CRM,social media —

Last call:

Today is the last call to register for Beyond Enterprise 2.0 conference in Amsterdam, which is taking place next week on January 24-25 2012.

Cant attend?

Get hours of top content and watch all the presentations from the comfort of your office. We are excited to offer the conference proceedings in a special DVD box set to be recorded in HD.

Top speakers

  • AHOLD – Tim Drury
  • AXA GROUP – Hedwige Carre-Fiessinger
  • AB INBEV – Jef Vandecruys
  • ALCATEL-LUCENT – Jerome Colombe
  • BT – Ross Chestney
  • DASSAULT SYSTEMES – Xavier Monty
  • EADS – Stephanie Chalmers, Jean-Michel Baudoin
  • ERICSSON – Maria Serra
  • ELECTROLUX – Ralf Larsson
  • ELSEVIER – Joanne Thomson
  • SWISS RE – Wolfgang Jastrowski, Christoph Lsenschmid
  • SAP – Sean McNiven
  • SWIFT – Matteo Rizzi
  • UNITED NATIONS – Mitchell Toomey

Amongst other senior executives, speaking about how to maximise Social Media strategies for Enterprise Internal Communications.

You will have

Hours of relevant, valuable content that you do not want to miss!  Case studies straight from the industry on how they are increasing internal communications, collaboration and knowledge management through social media.

Small investment = high return

We are now collecting the final orders for the video and documentation packages. All case studies will be professionally filmed throughout the two days and you will receive your set of presentation files along with the video package within a couple of weeks of the event.

In order to confirm and reserve a DVD set please complete your details as soon as possible via the following link as we are producing sets based on the amount of orders received before the event:

Reserve DVD and Documentation Package

Enjoy it and I hope we can see you in person next time!

 

Implementing 360 Degree Online Marketing

18.1.2012 - B2B Marketing,Beyond Enterprise 2.0,Enterprise Marketing 2.0,Enterprise Social CRM,social media — Tags: , , , , , , —

Michael Buschmann – Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom presented how they are implementing 360 degree online marketing throughout the organization.

At the EM20 event he spoke about:

  • Main goals of online marketing
  • Why traffic, conversion and retention should be managed together
  • What needs to be done to realize this integrated approach in an enterprise?
  • Internal dependencies
  • What you can expect
  • Making sure the organisation can support online marketing
  • Interplay with business and product units

Michael concludes with the central success factors:

  • Expertise
  • Measurability
  • Tools and systems
  • Processes and structures
  • Acceptance

Click here for the full presentation

If you like this blog post, you may also be interested in our BE20  (Utilising social media for Internal Communications, Collaboration and Knowledge Management), which is taking place on 24-25 January, Amsterdam.


BE20 conference agenda and registration form 

Register to attend or buy DVD set from event:

Turning Social Media into a Lead Generation Machine

15.1.2012 - Beyond Enterprise 2.0,Enterprise Marketing 2.0,Enterprise Social CRM,social media — Tags: , , , , , —

Antoine De Touchet, Global Marketing, Dassault Systèmes presented a very interesting case study on how they are using social media for lead generation at our EM20 event.

Antoine’s challenges are to increase the awareness of Dassault Systèmes to new industries, new geographies and new audiences whilst generating leads via web 2.0 tools.

His session addressed:

  • What are our target audiences familiar with?
  • The Collaborative Tribe campaign
  • How their CATIA Visualization Contest 2011 on Facebook resulted in 4,000 visitors and expanded their fanbase from 14,000 to 21.000
  • Utilising YouTube for lead generation capture
  • Increasing interactions with their users within official groups on LinkedIn
  • Leveraging internal communities for content management
  • How eAdvertising is as powerful as your communities
  • How they handle questions online
  • The lead generation infrastructure through social media channels, resulting in CRM and ROI
  • How they monitor initiatives with dedicated and adaptive monotiring tools
  • Using social media as a sales channel
  • The next steps in Social CRM

Click here to watch the full presentation by Antoine

Antoine De Touchet will also be presenting at Beyond Enterprise 2.0 conference on January 24-25 2011 in Amsterdam about putting videos at the heard of company communications:

  • Putting videos at the heart of internal & external communications on all available platforms up to Mobile Apps
  • Using videos to reach your internal audiences through a platform that is beyond an enterprise social network
  • Implementing an advanced YouTube Channel tailored to your needs
  • Using internal iPad & iPhone Applications to reach your internal and external audiences
  • Maintaining a video

If you are interested in Antoine’s presentation as well as many other corporations speaking about  utilizing social media for Internal Communications, Collaboration and Knowledge Management, see more information about Beyond Enterprise 2.0 conference here.


BE20 conference agenda and registration form 

Utilising Content Marketing, Online and Social Media Campaigns For B2B Customers

13.1.2012 - B2B Marketing,Beyond Enterprise 2.0,Enterprise Marketing 2.0,Enterprise Social CRM,social media — Tags: , , —

Last October on our EM20 event Ulrika Bergström, Head of External Content Management, Ericsson presented on content marketing, covering areas such as:

  • Creating remarkable content
  • The challenges of B2B content marketing
  • How to make their internal discussion keep up with the external evolution of communications
  • Content Management Working Model

How to measure success

Ulrika went on to talk about how the route to perception and sales is continuous showing some of her favourite measurements (with customers and influencers) as well as how they are using various social media channels for content marketing.

Click here to watch Ulrika’s full presentation

If you like this blog post, you may also be interested in our BE20  (Utilising social media for Internal Communications, Collaboration and Knowledge Management), which is taking place on 24-25 January, Amsterdam.


BE20 conference agenda and registration form 

7 Lessons Learned in Leveraging Social Media to Drive Various Business Functions

12.1.2012 - Beyond Enterprise 2.0,Enterprise Marketing 2.0,InnoCosmetics,social media — Tags: , , , —

With 103 team members in 64 countries and over 5 years of experiments and experience in social media Dell’s case study by Simone Versteeg (PR & Corporate Communications Manager Dell Services EMEA, Social Media and Community Professional) at the EM20 event, was an extremely interesting case study on how they are utilizing social media to drive the business.

Simone’s talks about the lessons learned:

Lesson 1 – Opportunity of a powerful ecosystem

Lesson 2 – Starts with listening to be a better business, across the business

Lesson 3 – Integrate where customer and business values are realized across all business functions

Lesson 4 – Listen + Engage = Act.

Lesson 5 –Empower employees – Social Media & Community University

Lesson 6 – Business value across the full customer lifecycle

Lesson 7 – It is a journey not simply “marketing campaigns”

Not only did Simone speak about their external strategies but also how they are utilizing their internal social networks.

6 simple takeaways from their experiences are:

  1. Consider social media impact across 6 key reputation drivers
  2. If content is king, then listening is queen
  3. Why are you listening? Listen for the sake of making
  4. changes
  5. Return and report
  6. Online influencers make for powerful advocates
  7. When building relationships. In-person>Virtual

Click here to watch Simone’s presentation in full

You may also be interested in our BE20 (Utilising social media for Internal Communications, Collaboration and Knowledge Management) (http://kgsglobal.com/2012/01/25/beyond-enterprise-2-0/) taking place on 24-25 January, Amsterdam.

If you like this blog post, you may also be interested in our BE20  (Utilising social media for Internal Communications, Collaboration and Knowledge Management), which is taking place on 24-25 January, Amsterdam.


BE20 conference agenda and registration form 

Measuring the ROI of Online Marketing Campaign: A Great Big Lie?

11.1.2012 - B2B Marketing,Beyond Enterprise 2.0,Enterprise Marketing 2.0,Enterprise Social CRM,social media,Uncategorized —

Menno Lijkendijk, Director, Milestone Marketing and Rob den Rooijen, eMarketing Program Manager, DSM Excellence in Marketing and Sales, DSM presented at our EM20 event (link) on the challenges in the life of a marketing manager, their struggle with marketing ROI, why you should get engaged with your sales force and the 3 marketing workstreams for success.

The conclusions made by Rob den Rooijen, DSM Excellence:

  • We need to take a step back and ask ourselves: why would our customer care?
  • Just because everything is measurable, it does not mean that we need to know and control every detail: we need to establish the right goals and KPIs.
  • The real value of marketing and communications is in establishing loyalty within our audiences, so that people choose to engage with us and stay engaged while they become more and more convinced that they should buy from us.
  • Your efforts and a significant part of our scarce people and budgets should be aimed at just that… to achieve ONLINE EXCELLENCE

The conclusions made by Menno Lijkendijk, Milestone Marketing:

  • ROI is just one possible KPI, and it doesn’t work really well for marketers –If you use it, avoid cutting it too far down
  • Focus on the engagement, together with sales –“Keeping your eyes on the horizon and your hands on the wheel”
  • Choose your own control model and accept that some things cannot be controlled –Implement it, rigorously
  • Develop a common “engagement currency”, that all stakeholders understand –Relate the currency to your company’s main/agreed KPIs–Or even better: contribute to establishing them

Click here to watch the whole presentation

Our upcoming event BE20 is taking place on 24-25 January, Amsterdam, so if you are interested in how other companies are using social media for Internal Communications, Collaboration and Knowledge Management be sure to attend this one of a kind event!


BE20 conference agenda and registration form 

The younger workforce is changing the role of internal communications

4.1.2012 - Beyond Enterprise 2.0,social media — Tags: , , , , , , , , —

Ross Chestney, Head of Communication Services BT will be presenting on incorporating online and social tools into traditional communications at the Beyond Enterprise 2.0 conference, taking place on 24-25 January 2012, in Amsterdam, Netherlands.

The session that he is speaking on, features such topics as how to reach your employees more efficiently and effectively through both traditional and new communication channels, learning about the challenges and pitfalls when integrating new media with traditional communications, maximising results whilst measuring multi-channel campaigns with the most applicable metrics, KPI’s & measurements and taking advantage of blogging, podcasting, video, wikis, bookmarking, IM, social networks, RSS, taggin, search and virtual worlds.

You can see below a short introduction video, where Ross explains the shift in the internal communications landscape.

He brings to our attention the fact that the younger workforce is using social media intuitively, as they arrive in the world of work they expect to use these tools in every day working life.

As they rise up the hierarchy – they will change the role of internal communications – they are the new leaders.

We (as communications professionals) need to rethink our purpose and contribution to Internal Communications 2.0, which takes a more compensational approach than broadcasting.

For more information about this session and the other sessions on the programme, visit Beyond Enterprise 2.0 Conference Website. 

Time to engage and get engaged

2.1.2012 - Beyond Enterprise 2.0,social media — Tags: , , , , , , , —

By Ralf Larssson, Director, Employee Online Engagement and Development Corporate Communication, Electrolux, who will be presenting at Beyond Enterprise 2.0 conference, taking place on 24-25 January 2012, in Amsterdam, Netherlands.

Electrolux just launched a new version of E-gate, Electrolux Intranet. It makes it easier for all to interact and engage. It will allow the senior leaders have a direct face-to-face channel to own organization.

Why would you invest time and communicate directly via a Facebook like Intranet? If you probably already do communicate, but by “mass e-mailing”. A collaborative Intranet gives more for less. It provides a direct, face-to-face and interactive channel to colleagues and own organization. In return employee get more engaged and better informed. Ultimately this improves engagement, knowledge sharing and innovation.

Lets face it. E-mail is not built for dialogue and engaging the readers. Your messages will compete with all other e-mails (and we get plenty). And most of us are also in discomfort when reading e-mails (I have a constant back-log), not the ideal place to be creative.

Corporate news on Intranet is a different (and better) environment for reading. But it’s not ideal for engaging, because it’s just too formal. Most readers will read the article, but not respond. That’s the experience Electrolux has from running E-gate for over nine years.

If you post comments and messages in new E-gate, it’s personal. And it will be visible directly on E-gate start page “for your followers” long enough to get the attention needed. Colleagues can return, read and engage when preferred without being bombarded by new e-mails.

About reach, any comments will not only land in E-gate. All in scope users in Europe (EMEA) will soon see updates in their Lotus Notes (also outside the e-mail inbox). For travelers, E-gate mobile is the key. You can use E-gate mobile daily to follow, post and work this way. It’s effective. And fun. And iPad friendly!

As Bill Quirke, an expert in this field, told me and some colleagues in a workshop we had some weeks back; personal and informal always beats the formal (corporate, news) information by 4 to 1. Starting today all can follow you as a leader. Starting today, we can all use it to interact and engage. It’s a lot easier than before.

For more information about this session and the other sessions on the programme, visit Beyond Enterprise 2.0 website.