BE20 Conference Sessions:
The Dos and Dont's of Enterprise Social Adoption: Stories From The Oil Patch
A 57-year-old oil and energy exploration company might seem like an unlikely candidate to deliver cutting-edge social networking technolo- gies to employees across the globe, but that’s been the story of Apache Corp. The Houston, Texas-based company has leveraged the tibbr® social computing platform to collaborate across geographically distrib- uted teams and reduce the friction necessary for employees to share critical information – including at drilling sites – with one another in real time. In this session, learn how their workforce is harnessing social computing to transform its business.
Andrew Barendrecht - Collaboration Strategist, Apache Corp.
Effectively rolling out an enterprise 2.0 strategy globally
- Managing global operations when you are a multi-national organization with many business units operating in many local markets
- Discussing language, cultural, behavioural and usage differences in your workforce and how this will impact internal messages, channels and tools
- Examining how you can successfully govern, manage and drive strategies internationally
- Efficiently measuring global adoption whilst measuring the ROI on a local level
Maria Serra - Head of Business Practice Collaboration and End User Workplace - Ericsson
Enterprise 2.0: Your Teams. Your Information. Your Way.
Neal Fiske, Business Development Manger & Gavin Adam, Head of Product Management - Formicary Collaboration Group
Discussing ways to transform the enterprise corporate intranet from a broadcasting channel to productivity tool
- Transforming your Intranet and content from being corporate driven messages to department driven
- Learning how Ahold are decentralizing communications by allowing departments to set up their own groups to maximise targeted information and minimize information overload
- Re-launching the Intranet after evaluating employees needs and wants through focus groups and surveys
- Providing departments with the tools and training they need to communicate directly with their teams effectively and efficiently
- Exploring Ahold’s governance and guidelines on employee communications and ownership
- Maximising productivity by reducing ‘spam’ and consolidating information within functions
- Hearing how the platform is powered by Google – the efficiencies through Google analytics, capability behind the tools, accessibility and the opportunities in Google+ platforms
Tim Drury - CEO - White Stratus
Improving employee engagement through enterprise 2.0 initiatives
- Building business understanding through innovative communications initiatives
- Creating advocates for the business by providing employees with the right information at the right time
- Increasing motivation and engagement by creating conversations
- Maximising engagement by listening to employees, valuing their input and crowdsourcing
- Understanding how social media can create engagement
Joanne Thomson, Intranet Content Manager, Global Internal Communications - Elsevier
Building employee motivation through video
- Putting videos at the heart of internal & external communications on all available platforms up to Mobile Apps
- Using videos to reach your internal audiences through a platform that is beyond an enterprise social network
- Implementing an advanced YouTube Channel tailored to your needs
- Using internal iPad & iPhone Applications to reach your internal and external audiences
- Maintaining a video management process in a global environment to make that work
Xavier Monty -eMarketing Specialist - Dassault Systemes
Maximising innovation, knowledge management and social data
- Examining Web2.0 in the financial community – from global trend to business enabler
- Bringing collaboration to the next level through knowledge management
- Utilising social context and reputation as part of the new business paradigm
- Collaborative innovation crowdsourced: some concrete case studies in the financial industry
Matteo Rizzi – Innovation Manager – SWIFT
How Enterprise 2.0 can bring brands closer to the consumer by engaging your employees
- Examining how Anheuser-Busch InBev created a change in their marketing approach and developed the ‘Digital Leadership Programme’ where they engage, train and educate internally on digital strategies
- Developing guidelines and successfully rolling out an Enterprise 2.0 governance strategy internally
- Discussing how to maximise internal and external engagement in the internal global platform
- Awarding best practices and motivating employees through appraisals an rewards
- Utilising the internal platform to share, increase knowledge and use the new tools available to bring employees closer together and in turn benefit the bottom line
Jef Vandecruys - Global Project Leader Digital Connections - Anheuser-Busch InBev
Establishing a measurable Knowledge Marketplace within a diversified global organization:
- Shifting collaboration to a measurable social platform, and establishing a “social graph” within the organization (identifying “watershed” individuals, “connectors” “experts” and “groundbreakers”)
- Mining the social graph to ensure more efficient routing of knowledge through the network
- Filling the organizational knowledge gaps with strategic partnerships and invitation of external experts into the marketplace
- Replicating the process as a service for other organizations within the United Nations conglomerate
Mitchell Toomey - Head, KM 2.0 Programme, United Nations Development Programme – United Nations
How to successfully integrate social media tools within traditional intranet platforms and ensure of their efficiency?
- Building a portfolio of useful social 2.0 tools, based on the company's objectives
- Integrating social 2.0 tools into the global intranet platform, rather than keeping a separate enterprise social network
- Facilitating employees adoption to generate interactivity and better knowledge sharing
- Materializing business benefits of social tools and 2.0 intranet
Hedwige Carre-Fiessinger - Group Internal Communications Manager
- AXA GROUP
Creating A Social Intranet at SWISS RE - what shall it be?
- Examining how to successfully combine a collaboration platform and an Intranet
- Discussing whether the social Intranet is feasible or just a nice idea
- Evaluating and reporting the ongoing project whilst understanding how to make the social Intranet real
- Overcoming challenges and capitalizing on opportunities in employee engagement, knowledge sharing and collaboration through the social Intranet
Wolfgang Jastrowski – Director, Head Unite CRM, Collaboration & Communication – Swiss Re
Christoph Lsenschmid – Head eCommunication Channels – Swiss Re
INTERACTIVE WORKSHOP SESSION:
Increasing collaboration and expertise sharing through social and innovative initiatives
In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss the following issues:
- Driving business results and building international communities online to maximise projects and collaborative working
- Understanding the opportunities in collaboration through Enterprise 2.0 tools when projects exceed the typical 9-5 working hour (blurring the boundaries of professional and personal when you also have access to projects via your mobile)
- Examining various collaboration tools, programmes and initiatives which maximise employee interaction
- Reducing costs and driving business value through online joint ventures and team projects
- Effectively connecting remote geographic locations and employees in different sites through online tools
Jerome Colombe - Head of Web Governance - Corporate Marketing, Strategy & Communications - Alcatel-Lucent
Incorporating online and social tools into traditional communications
- Reaching your employees more efficiently and effectively through both traditional and new communication channels
- Effectively integrating social media technologies in your communication plans and campaigns
- Learning about the challenges and pitfalls when integrating new media with traditional communications
- Maximising results whilst measuring multi-channel campaigns with the most applicable metrics, KPI’s and measurements
- Taking advantage of blogging, podcasting, video, wikis, bookmarking, IM, social networks, RSS, taggin, search and virtual worlds
Ross Chestney - Head of Communication Services - BT
Initiatives to maximise employee usage of internal collaboration tools
- Discussing strategies that will ensure your employees are engaged and will use the tools available to them
- Investigating how you can bring your employees together online for increased engagement and business efficiency
- Reacting to resistance from employees – motivating employees to use the new tools
- Evaluating employee usage to determine how you can strengthen your strategy and build greater engagement
- Maximising use and achieving business goals by simplifying the experience for staff through single sign-on, integration with email, tracking user activity and connection to external social networks
- Involving internal stakeholders and all types of employees (office, mobile, home-workers, production line etc) through social networking
Ralf Larsson - Director, Employee Online Engagement and Development Corporate Communication - Electrolux
Encouraging and motivating employees through gamification
Are you capitalising on games, gaming platforms and gamification? In this session our speaker will discuss how they have implemented gamification strategies and initiatives into their company. We will examine this new way of working, incentives, buy in from senior management, engagement strategies, transformational leadership to drive the campaigns and lessons learned.
Sean MacNiven - Head of Communications Innovation - SAP
The Real Value of Social in the Enterprise
Once a mere proof-of-concept, social tools are becoming a staple in the technology fabric of today’s most innovative companies, moving from a “nice-to-have” to a “how did we live without it?” But success is not as simple as building a social networking tool for the workplace. Organiza- tions must carefully map social enterprise tools to the processes and systems their company already has in place. In this closing session, Tibco will highlight the evolution of social in the enterprise and the characteristics of companies (old and new) that are setting themselves up for meaningful, long-term success.
Ram Menon - Executive Vice President - TIBCO Software
Examining how EADS are driving communication and collaboration through online and social tools
- Utilising Enterprise 2.0 and advanced collaborative solutions to increase productivity
- Learning from the EADS implementation road map
- Communicating and working with the security team and works councils to successfully roll out initiatives
- Evaluating the current and future challenges EADS are facing
- Discussing the strategy and processes relating to implementation, communications and change management
- Delivering new tools to employees effectively
- Measuring strategies and initiatives through quantitative measurements
Stephanie Chalmers - Head of Online and Digital Communications, Corporate Communications - EADS
Jean-Michel Baudoin - Head of Common Solution, Corporate Information Management - EADS
You can find a link to download full agenda in the top right corner of this page.
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