Day 1
Capturing Consumer Imagination
09:00
Introduction by KGS
09:10
Chairman presentation
09:30
The Impact of Global Trends on Product Innovation
P&G launched Connect + Develop, the company’s global open innovation programme over ten years ago, and now, more than 50 percent of product initiatives at Procter & Gamble involve significant collaboration with outside innovators.
Rimma Driscoll, Associate Director EMEA, Global Business Development, P&G
10:15
Kick-starting future projects through creative partnerships: The Chanel Approach
Created in 1909, by Gabrielle ‘Coco’ Chanel, her company is steeped in French tradition, has had its headquarters at 31 Rue Cambon since 1910 and remains a private, family-owned and run business. Innovation is also at the heart of Chanel and expediting new product development through strategic partnerships is one of the secrets of its success.
- Choosing the right partner and using the right resources
- How to get buy-in from internal stakeholders
- The full cycle: from the sourcing process to product development
Charlotte Marion, VP Outsourcing and Innovation Process - CHANEL Parfums Beaute
11:00
Coffee and Networking
11:30
How to give women what they really really want - and build a beauty brand while you're at it.
Mama Mio is a successful, very premium skincare brand. It's much loved by their very loyal customers and a band of high profile celebrity fans including Jessica Alba, Christy Turlington and Stella McCartney. Sian Sutherland is the incredibly hard-working and entrepreneurial Founder and she will be highlighting how being niche can be an advantage in today’s market.
- The most powerful marketing tool in the world
- Why being small is a huge advantage
- The joy of not having a rule book
Sian Sutherland, Co-Founder, Mama Mio
12:15
Beauty devices - a European perspective
Join Mintel for an overview of one of the hottest beauty trends. This session focuses on innovation, with examples of new beauty devices launched by European companies, and relates these devices to con- sumer trends. It includes exclusive Mintel data on European women’s attitudes to selected beauty devices. Conclusions address areas for further growth and development
Nica Lewis - Global Skincare Analyst - Mintel
13:00
Networking Lunch
14:15
Born to Be Sustainable - the Development of Sustainable Cosmetics and Henkel
Combining economic success with corporate social responsibility (CSR) has been a constant feature of Henkel’s business philosophy for over 130 years now. Always an industry pioneer, the company produced its first sustainability report in 1992 and has produced one every year since. In international terms, too, Henkel counts among the leading companies in this domain.
- Henkel's Sustainability Strategy in a Nutshell
- Implementation in the Business Unit Cosmetics & Toiletries
- Integration of the spirit of sustainability into the product development process
- What it takes to apply the concept of life cycle thinking to cosmetics
- Presentation of selected product examples / achievements
Dr. Werner Schuh, Corporate Director Regulatory Affairs & Sustainability, Henkel
15:00
Listen, Learn & Innovate: exploring the “Youth” target through a dedicated Web-Community
Oriflame is today one of the fastest growing beauty companies selling direct. It is present in more than 60 countries, of which it is the market leader in more than half. It has recently launched a web campaign “Beauty Connect” targeting younger consumers and Jacques Mathieu will share this new market strategy with us
- A bit about “The Oriflame “Youth” strategic initiative”
- Who can join the conversation?
- Discover & Evaluate: a holistic approach
- Looking back – Looking forward: lessons learnt and ideas for the future
Jacques Mathieu, Senior Director Consumer Insight, Oriflame
15:45
Coffee and Networking
16:15
Brand Rejuvenation: Winning new customers with innovative social and digital campaigns
Perrier is a top class brand with exceptional consumer awareness (90% spontaneous recognition) it’s the N°1 brand in the world carbonated water market with 750 million bottles consumed each year across all five continents and in more than 110 countries. This is the story of how the marketing team implemented a marketing strategy to target a younger market.
- Digital: an opportunity to leverage Perrier’s unique personality
- The PERRIER ID CARD
- Joined up thinking across digital and social campaigns
- How to manage branded communities
- Key digital initiatives since 2009 : Concepts and lessons learnt
- Dita von Teese
- Le club Perrier
Fabienne Bravard, Marketing Director, Nestle Waters
17:00
Examining national, EU and international institutional frameworks for cosmetics and personal care products
- Investigating EU Cosmetics legislation - The new Cosmetics Regulation and how this will impact your company
- Discussing REACH: The obligations for cosmetics producers, registration of substances and ingredients, chemical testing and evaluation, registration of substances, management of supply chain, management of downstream users, and possible restriction or notification requirements for chemicals in products
- Reviewing the applicability of the General Product Safety Directive to personal care products
- Overview of international and third country regulatory requirements and standards
- What is the overall impact on the industry, strategic approach of companies and prospects for the future?
Giles Chappell - Attorney - Independent Legal Consultant
17:45
Chairman’s comments and close of conference
Day 2
09:00
Introduction by KGS
09:15
Chairman’s remarks
09:30
Innovation all Areas: The Sephora approach to innovation
Sephora is a visionary beauty-retail concept founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Sephora's unique, open-sell environment features over 250 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, makeup, bath & body, and haircare, in addition to Sephora's own private label.
- The Sephora quest to discover exciting new products with unexpected qualities
- Revolutionising the beauty market through innovation
- The future of retail innovation
Patrice Brosson, Strategic Marketing Director, Sephora
10:15
How to provide outstanding service to clients in a fast-changing selective retail environment
Shiseido is one of the very few non-technology brands from Japan that has made it big in the global fashion, beauty and cosmetic scene. It has Innovation and creativity at its core and not just in terms of product offering. Its early adoption of multi-channel retailing has seen it. The recent launch of the ground-breaking, futuristic Shiseido concept store in Ginza is one such innovation.
- Implementation of “Omotenashi” service philosophy in Europe to support the growth
- Lessons learned from the E-commerce launch in the US
- Ginza Store: Towards a future implementation of a novel retail concept from east to west?
Wataru Takekoshi, VP Marketing and Communications, Shiseido
11:00
Appearances count: A Whirlwind tour of cosmetics packaging design
Steve Gibbons, Co-founder and Managing Director - Dew Gibbons
11:05
Coffee and Networking
11:30
The BIOEFFECT saga:from biotechnology to skin care
In 2001 three scientists in Iceland formed a biotechnology company. Their aim was to use barley to produce purer human-like cellular activators for medical research and medicine.
In 2006 the scientists learned of interest among the large cosmetic firms to use cellular activators in their products. In 2008 Sif Cosmetics was founded to develop and market skin care products containing cellular activators. In 2010 the BIOEFFECT story began with the launch of BIOEFFECT EGF Serum in Iceland, the first skin care product to contain cellular activators made in plants. It is already used by over 20% of Icelandic women.
- A revolution in skincare: Plant-made human growth factors
- The BIOEFFECT success story: marketing on a shoe-string
- Examining the importance of science in skin care
Dr Bjorn Orvar, CEO and Founder, Sif Cosmetics
12:15
Retail panel session: How the future of retail will impact New Product Development
Sales of cosmetics and toiletries by non bricks-and-mortar retailers have boomed by $1m in the last five years and online stores have grown from strength to strength. However, with the launch of concept customer experience stores like Shiseido Ginza, are we seeing a renewed focus on offline retail?
Wataru Takekoshi, VP Marketing and Communication, Shiseido; Patrice Brosson, Strategic Marketing Director, Sephora;
13:00
Lunch
14:15
New product development workshop
Speaker TBA
15:45
Chairman comments and close of conference
16:00
Coffee and Networking
