Day 1
Capturing Consumer Imagination
09:00
Introduction by KGS
09:15
Chairman presentation
09:30
The Impact of Global Trends on Product Innovation
P&G launched Connect + Develop, the company’s global open innovation programme over ten years ago, and now, more than 50 percent of product initiatives at Procter & Gamble involve significant collaboration with outside innovators.
Rimma Driscoll, Associate Director EMEA, Global Business Development, P&G
10:05
Maximising Innovation by Collaborating with Suppliers
MAXIMISING INNOVATION BY COLLABORATING WITH SUPPLIERS
With a culture of confidentiality and a multiplicity of contacts CHANEL, like any other company, can be painful for suppliers to work with.
In this session Charlotte will share the processes and behaviors that can change a collaboration from a nightmare to a success, for the sake of innovation.
Charlotte Marion, VP Outsourcing and Innovation Process - CHANEL Parfums Beaute
10:40
Coffee and Networking
11:10
How to give women what they really really want - and build a beauty brand while you're at it.
Mama Mio is a successful, very premium skincare brand. It's much loved by their very loyal customers and a band of high profile celebrity fans including Jessica Alba, Christy Turlington and Stella McCartney. Sian Sutherland is the incredibly hard-working and entrepreneurial Founder and she will be highlighting how being niche can be an advantage in today’s market.
- The most powerful marketing tool in the world
- Why being small is a huge advantage
- The joy of not having a rule book
Sian Sutherland, Co-Founder, Mama Mio
11:45
Beauty devices - a European perspective
Join Mintel for an overview of one of the hottest beauty trends. This session focuses on innovation, with examples of new beauty devices launched by European companies, and relates these devices to con- sumer trends. It includes exclusive Mintel data on European women’s attitudes to selected beauty devices. Conclusions address areas for further growth and development
Nica Lewis - Global Skincare Analyst - Mintel
12:20
Networking Lunch
13:30
Successful product launch starts with exploring your market! How to leverage consumer insight from new product development to marketing
In this workshop SKIM personal care and cosmetic experts, Mini Kalivianakis and Nancy Savoya, will discuss the value you can derive from assessing the relevance and appeal of consumer insight and claims at various stages of the product development cycle.
Join Mini and Nancy in this interactive session and learn about the golden rules for developing winning communication statements, based on insights from over 100 studies conducted over the past few years across different industries.
Mini Kalivianakis - Division Director, Consumer
Nancy Savoya - Account Director, Consumer
15:00
Coffee and Networking
15:30
Born to Be Sustainable - the Development of Sustainable Cosmetics and Henkel
Combining economic success with corporate social responsibility (CSR) has been a constant feature of Henkel’s business philosophy for over 130 years now. Always an industry pioneer, the company produced its first sustainability report in 1992 and has produced one every year since. In international terms, too, Henkel counts among the leading companies in this domain.
- Henkel's Sustainability Strategy in a Nutshell
- Implementation in the Business Unit Cosmetics & Toiletries
- Integration of the spirit of sustainability into the product development process
- What it takes to apply the concept of life cycle thinking to cosmetics
- Presentation of selected product examples / achievements
Dr. Werner Schuh, Corporate Director Regulatory Affairs & Sustainability, Henkel
16:05
Brand Rejuvenation: Winning new customers with innovative social and digital campaigns
Perrier is a top class brand with exceptional consumer awareness (90% spontaneous recognition) it’s the N°1 brand in the world carbonated water market with 750 million bottles consumed each year across all five continents and in more than 110 countries. This is the story of how the marketing team implemented a marketing strategy to target a younger market.
- Digital: an opportunity to leverage Perrier’s unique personality
- The PERRIER ID CARD
- Joined up thinking across digital and social campaigns
- How to manage branded communities
- Key digital initiatives since 2009 : Concepts and lessons learnt
- Dita von Teese
- Le club Perrier
Fabienne Bravard, Brand Director, Nestle Waters
16:40
Examining national, EU and international institutional frameworks for cosmetics and personal care products
- Investigating EU Cosmetics legislation - The new Cosmetics Regulation and how this will impact your company
- Discussing REACH: The obligations for cosmetics producers, registration of substances and ingredients, chemical testing and evaluation, registration of substances, management of supply chain, management of downstream users, and possible restriction or notification requirements for chemicals in products
- Reviewing the applicability of the General Product Safety Directive to personal care products
- Overview of international and third country regulatory requirements and standards
- What is the overall impact on the industry, strategic approach of companies and prospects for the future?
Giles Chappell - Attorney - Legal Consultant
17:15
Bioactive Collagen Peptides - Sustainable Beauty-from-Within
- Discussing two recent placebo controlled human RTC studies that show significant effects on skin health and various beauty parameters
- Viewing the latest focus group market research, which attests acceptance of the idea by consumers and the power of the term "collagen"
- Beauty-from-Within: How a mature concept from Asia starts to be established in EU and US
Stephan Hausmanns, Head of Business Unit Health & Nutritions, Gelita
17:15
Chairman’s comments and close of conference
17:30
Chairman’s comments and close of conference
Day 2
09:00
Introduction by KGS
09:30
Chairman’s remarks and Introduction by KGS
09:45
Innovation all Areas: The Sephora approach to innovation
Sephora is a visionary beauty-retail concept founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Sephora's unique, open-sell environment features over 250 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, makeup, bath & body, and haircare, in addition to Sephora's own private label.
- The Sephora quest to discover exciting new products with unexpected qualities
- Revolutionising the beauty market through innovation
- The future of retail innovation
Elizabeth Angles d'Auriac, Marketing Director, Europe, Sephora
10:20
Avon Connects and Empowers Women for 125 Years. How About the Next 125?
Avon is a pioneer in global expansion, with its first international operations established in 1954. As the world’s largest direct seller, Avon markets leading beauty, fashion and home products to women in more than 100 countries through approximately 6.5 million inde- pendent Avon Sales Representatives. Angela Cretu will share her experience in innovative customer engagement spanning different countries and cultures.
- Creating value with technology as a company for women in a digital era
- Connecting with women with opportunities : How Avon Con- nects through Social Media
- Engaging customers with an innovative approach
Angela Cretu, Group VP Eastern Europe, Avon Beauty Products
10:55
Appearances count: A Whirlwind tour of cosmetics packaging design
Steve Gibbons, Co-founder and Managing Director - Dew Gibbons
11:00
Coffee and Networking
11:30
The BIOEFFECT saga:from biotechnology to skin care
In 2001 three scientists in Iceland formed a biotechnology company. Their aim was to use barley to produce purer human-like cellular activators for medical research and medicine.
In 2006 the scientists learned of interest among the large cosmetic firms to use cellular activators in their products. In 2008 Sif Cosmetics was founded to develop and market skin care products containing cellular activators. In 2010 the BIOEFFECT story began with the launch of BIOEFFECT EGF Serum in Iceland, the first skin care product to contain cellular activators made in plants. It is already used by over 20% of Icelandic women.
- A revolution in skincare: Plant-made human growth factors
- The BIOEFFECT success story: marketing on a shoe-string
- Examining the importance of science in skin care
Dr Bjorn Orvar, CEO and Founder, Sif Cosmetics
12:05
Accelerate Your Product Development With Open Innovation
- How to Scout Novel Chemicals & Materials Technologies?
- How to Find Technologies Closer to commercialization?
- How To Incorporate these Technologies into your Product Development?
Sebastien Gourdon, Open Innovation Director, SpecialChem
12:15
Lunch
13:30
Listen, Learn & Innovate: exploring the “Youth” target through a dedicated Web-Community
Oriflame is today one of the fastest growing beauty companies selling direct. It is present in more than 60 countries, of which it is the market leader in more than half. It has recently launched a web campaign “Beauty Connect” targeting younger consumers and Jacques Mathieu will share this new market strategy with us
- A bit about “The Oriflame “Youth” strategic initiative”
- Who can join the conversation?
- Discover & Evaluate: a holistic approach
- Looking back – Looking forward: lessons learnt and ideas for the future
Jacques Mathieu, Senior Director Consumer Insight, Oriflame
14:05
Why "Beauty from the inside" matters
- Hearing a brief recap on 'what happens under the skin' and how that drives what your skin looks like
- Stars of active prevention - what is prevention worth to the beauty consumer?
- Examining consumer barriers vis à vis beauty supplements - why has the category over-promised and under-delivered?
- Discussing trade barriers - how do food products fit in the beauty shopping experience?
- Investigating regulatory barriers - why harmonization has not reduced local barriers
- What is the outlook? Pure Suisse Laboratoire preliminary take-aways on category drivers and how to succeed
Lucas Dikkers - Founder and Managing Director - Pure Suisse Laboratoire SA
14:40
Chairman comments and close of conference
14:55
Coffee Break