InnoCos USA

12.7.2012 - New York

New Must Attend Event for Innovation, New Product Development and Marketing Professionals in Cosmetics and Personal Care Industries!

Inspiration for Innovation

 New York, workshop on July 11 2012 + conference  July 12 2012 

The cosmetics industry has always been one of the fastest-paced markets, launching new products daily to satisfy and ever-changing consumer demand. However, now more than ever, the digital age trends is making a deepening impact in not only what our consumer buys but how and where she buys it and how she likes the message communicated.

To truly stay ahead in this marketplace, companies need to respond quickly and decisively to global trends, transforming traditional customer-facing functions into activities with a competitive edge.

Join us at this exciting and informative conference where delegates and speakers can engage in lively and honest discussions with the most innovative leaders in the industry at InnoCos US 2012 and learn how to:

  • Revolutionise customer-facing activities to catch the next big wave
  • Approach product development from an innovative angle
  • Accelerate innovation in new markets through external partnerships
  • Apply new concepts and thinking to your own business
  • Understand the digital age and its increasing role in business

*Speakers include * L’Oreal * Aveda * Kimberley Clark * Colgate Palmolive * Vitacare * Detox Market *

This USA summit will bring together senior executives from the cosmetics and personal care industry to discuss key issues on front-end innovation, new product development and high-growth markets.

To maximise knowledge exchange and to generate actionable results, we have carefully designed the conference format to be interactive, “hands-on” and productive. This includes keynote presentations, panel discussions and a “hands-on” brainstorming workshop session.

Who should attend:

The executives that will realise the greatest benefit through attendance include

SVPs, VPs, Board Members, Directors, Senior Managers, Executives in charge of:

  • Innovation
  • Marketing & Branding
  • R&D New Product Development

Why should you attend?

  1. Develop new business relationships face-to-face in an exclusive networking environment
  2. Discuss business challenges and best practices with your peers
  3. Learn how leading companies are driving innovation through social media and digital strategies
  4. Attend a “hands on” workshop where you will brainstorm in small groups and report your conclusions to the whole group

See also InnoCos Europe, 6-7 June 2012 Geneva, Switzerland

Official Twitter Hashtag: #InnoCos

 

* Book 3 tickets and save 20% - email registration@kgsglobal.com for a group registration form

Advertising Delegate Package  includes

  • promotional materials within the Documentation Package
  • hyper linked company logo on the conference website
  • banner at  Global Cosmetics Community

Questions?

registration@kgsglobal.com

 

July 11 2012

INTERACTIVE WORKSHOP 1

WORKING SESSION ON ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA ACTIVATION IN THE BEAUTY INDUSTRY

Just over a decade ago, online commerce was simply a digital version of print. Mainly due to bandwidth constraints, the online experience wasn’t much more than a slightly cleaner catalogue. Now much of that has changed, with the emergence of digital video as a way of providing a much richer, deeper online shopping experience for beauty and cosmetics customers.

Today “experience commerce,” a fusion of brand marketing and product merchandising that enables visitors to access an entertaining online social shopping experience, serves as a portal to products they might like to buy, and is fundamentally changing the way people shop and experience cosmetics brands online.

But that’s only half the picture. To ensure the potency of an experience commerce initiative, social media activation must be employed.  In a workshop seminar designed to actively engage attendees on the issues and possibilities related to building beauty brands through video-rich experience commerce via social media activation, Glick will helm a session that includes dynamic audience involvement and covers:

  • Developing and delivering timely and engaging video content to your cosmetics customers
  • Activating existing online beauty campaigns in a cost and time efficient manner
  • Reaching even broader media for your business and creating brand awareness through video content
  • Effectively using video to demonstrate beauty products through the three main highways of social media activation – what we like to call the ‘triad of digital distribution’ - .com, Social and Mobile

The session will actively encourage audience interaction, where technology will be integrated with audience-generated content to engage the people attending the workshop.

Ross Glick - CEO - iNDELIBLE

July 12 2012                 

08:50  am

Introduction by KGS

09:00 am

Chairman presentation

09:10 am

Global Trends Overview

George-Edouard Dias, SVP e-Business, L'Oreal

09:45 am

Consumer Behaviour in Innovation

Sonja Ungewitter, Marketing Director, Nordics, Beiersdorf

10:20 am

Coffee and Networking

10:50 am

Combining internal collaboration and external partnerships for better and quicker innovation

  • Identifying the right external partners and bringing them early on in the innovation process
  • Connecting scientists to the consumer and the business partners
  • Leveraging processes from other industries to speed-up innovation
  • Bringing cross-functional interaction to the next level

Fabienne Jacquet, Director External Innovation, Colgate Palmolive 

11:25 am

New market Development Male Grooming in China

Justina Mejia, Director Global Product Development, Lab Series

12:00 am

Successfully Launching Brands and Products into New Markets - with Focus in Europe

  • Examine the economy of the market one is entering – macro environmental analysis on political, economic, socio, and technological aspects. 
  • Understand the industry and business one is entering in that specific market – opportunities, gaps and threats. 
  • Analyze the geographic, psychographic, demographic – culture, consumer behavior, needs and demands. 
  • Study the competition – who’s who, threats to your business, and the potential for market share 
  • Create and launch a brand or a product with a strong point of difference and a specific need

Linda Treska, Executive Director, Global Product Innovation, Laura Mercier

12:35 am

Networking Lunch

2:00 pm

Aveda Case Study: A 360 approach to driving consumer engagement.

Learn how one brand developed a synergistic program utilizing print, digital, social media, sampling and CRM to acquire new guests and drive guest loyalty.

Rachel Ostrom, Executive Director, Consumer Engagement, Aveda

2:35 pm

Social Media & Local Market Innovation

In this case study, Valerie Hoecke of Benefit Cosmetics will speak to:

  • the inherently local nature of social media, with implications for brands that are traditionally lead through headquarters
  • examples of how market-based social media efforts are driving innovative marketing communications at Benefit
  • implications for brand organization & practices

Valerie Hoecke, VP Digital Experience and Commerce, Benefit Cosmetics

3:10 pm

Coffee Break

3:40 pm

BeautyBar.com: Raising the Bar in Online Beauty

Beauty Bar’s focus on beauty is high-end and high-tech. High-end because we search the world for the most modern, curating only the finest global and niche brands. High-tech because our sophisticated, user-friendly, shop-and-ship boutique delivers the products our customers want in as little as a day.  We are extremely focused on aiding in the discovery of new brands and products, rather than just replenishment. Some of our strategic initiatives include:

  • Online tools to aid discover: Virtual Makeover Tool and Color Compare tool
  • Sampling: On-site sampling program and soon-to-launch subscription sampling program
  • Free, no-questions-asked, 365-day return policy
  • A focus on the merchandising of hard-to-find beauty brands from around the world
  • Our e-commerce partnership with Allure Magazine
  • The Beauty Bar flagship store at the Americana Manhasste
  • Interactive print advertising

Katina Mountanos, Site Director, Beautybar.com

4:15 pm

VITACARE – Vitamin-infused oral care for the next generation of consumers

  • A unique approach to oral care – introducing VITACARE
  • Starting a business - key success factors + challenges
  • Consumer focus – the “what’s in it for you”-philosophy
  • Brand buzz – how to raise awareness in an overcrowded market place

Ulli Saueberlich, CEO, Vitacare

4:45 pm

The Future of Retailing

  • Online and offline integration: How can bricks and mortar retail reinvent itself with online integration?
  • Curation / Curation / Curation: Fewer products, more meaning
  • Supplier & retailer partnerships: Simpler and more transparent relationship even for small retail
  • Customer Service: Why should it be considered as a marketing expense?

Romain Gaillard, Founder, Detox Market

5:15 pm

Chairman’s comments and close of conference

Fabienne Jacquet, Director External Innovation, Colgate Palmolive

George-Edouard Dias, SVP e-Business, L’Oreal

Sonja Ungewitter, Marketing Director, Nordics, Beiersdorf

Carl-Ulrich Saeuberlich, CEO, Vitacare

Rachael Ostrom, Executive Director Consumer Engagement, Aveda

Jeff Falk, Editor - GCI MAGAZINE

Romain Gaillard - President - Detox Market

Katina Mountanos - Site Director - Beauty Bar

Katina Mountanos is currently the General Manager of BeautyBar.com, an e-commerce site offering free, overnight shipping of prestige beauty products. While her primary focus is the e-commerce site she also manages Beauty Bar’s brick-and-mortar store location at the Americana Manhasset outdoor mall in Manhasset, Long Island. Quidsi Inc is the parent company of Beauty Bar, which also owns Diapers.com, a baby care site, and Soap.com, an online drugstore. Quidsi Inc was recently acquired by Amazon in April 2011. Prior to her current role at Beauty Bar, Katina held a Merchandising role at Quidsi and built the beauty assortment for the launch of Soap.com. Prior to joining Quidsi, Katina worked in new brand development and brand management for the L'Oreal Paris brand at L'Oreal USA. Katina began her career in corporate and investment banking as an Analyst and subsequently Associate at Citigroup's Corporate & Investment Bank in New York and London. Katina holds a B.S. in Finance and Economics from New York University's Stern School of Business and MBA from Harvard Business School.

Justina Mejia - Director Global Product Development - Lab Series

Valerie Hoecke - VP Digital Experience and Commerce - Benefit Cosmetics

After more than 15 years leading account management and strategic services, dishing out advice at interactive agencies, Valerie Hoecke is finally getting a taste of her own medicine. Fortunately, it comes with a spoonful of sugar at Benefit Cosmetics, where the tagline is "Laughter is the best cosmetic, so grin and wear it." Valerie presently serves as the VP Digital Experience & Commerce at Benefit Cosmetics, a global prestige cosmetics company, one of the LVMH brands. At Benefit, Valerie is responsible for the growth of the brand's global ecommerce channel, for sales through a variety of 3rd party ecommerce channel partners, and for all digital media strategy and online marketing for Benefit. Immediately before joining Benefit, Valerie served as the General Manager for Method San Francisco, a brand experience agency, and before that as VP Client Services or VP Strategy for a number of interactive agencies.

Linda Treska - Executive Director Global Product Development - Laura Mercier

Ross Glick - CEO - iNDELIBLE

Ross Glick is the co-founder and CEO of iNDELIBLE, a global digital innovation company with headquarters in New York City.
A veteran of the media industry and an entrepreneur at heart, Glick is a respected public speaker on topics related to digital advertising such as social commerce, narrative marketing and social media activation. Most recently he spoke on the relationship between online video and social media at the iStrategy Conference/Chicago.
In 1999, Glick launched iNDELIBLE with creative director Dimitri Falk.
iNDELIBLE initially operated as a digital production studio in a former SoHo sweatshop. Glick successfully navigated the company through the post dot com era, helping it become known first as the web content company of choice for some of the most prestigious fashion and beauty brands in the world. The agency`s current reputation is as a digital marketing guru selling to a worldwide audience.
Glick brings a signature enthusiasm to clients looking for the latest capabilities and opportunities in digital advertising. With his guidance, iNDELIBLE`s fusion of entertainment and web commerce may be seen in high-profile online advertising projects for blue-chip international brands including Chanel, Mac Cosmetics, Allergan, Laura Mercier, Playboy, Ladies Home Journal, Sears, Kmart, Viacom and Scoop NYC. iNDELIBLE’s work has been recognized by industry awards shows such as the Clio Medical Awards, OMMA, W3 and Interactive Advertising Awards.

There are a limited number of sponsorship packages available.

If your company is seeking visibility in the cosmetics and toiletries industry we can tailor a sponsorship package that will meet your unique needs.

For more information about sponsorship or service partner packages and opportunities please contact:

Irina Kremin at ikremin@kgsglobal.com

  • Quality
  • Connections
  • ROI
  • Visibility
  • Recognition
  • Growth

 

Strategic Partner

Beauty Business, Brand Impact for Brand Owners. GCI is the business information resource for global marketers, brand managers, manufacturers and executives in the global beauty industry. Industry professionals look to GCI for actionable information, insights and data that translate into brand impact.

Partners

beautypress – the first international PR Network for the beauty sector

Taking PR to a new dimension with a strategic communication tool used by over 470 leading international and local brands to connect directly with 5500 beauty editors across the US, Germany, Switzerland, Austria and France, beautypress serves as a professional resource for the beauty editorial community.

This unique platform is an efficient tool for brands to generate more press coverage in media ranging from prestige magazines, websites, newspapers, TV and blogs, or to create an introductory market presence.

Communication and relationship building between brands and the press is dramatically increased through beautypress by using it's newsletter distribution capabilities, PR material achieving in individually branded press rooms and the intensive use of social media.

 

 

BW Confidential - The inside view on the beauty and wellness industry

BW Confidential is a trade publication providing news, analysis and commentary on the international beauty, spa and wellness industries. BW Confidential is published by Paris-based multimedia company Noon Media.

Bilingual French-English bimonthly magazine (6 issues per year + A-Z Guide of cosmetic active ingredients) designed for professionals in the cosmetics and perfumery industry, EXPRESSION COSMÉTIQUE provides new insight at unifying the whole chain of beauty (marketing, formulation, innovation, regulation, business…) through a practical and concise treatment of information and a cutting-edge expertise in the field of ingredients. EXPRESSION COSMÉTIQUE  proposes practical answers to specific problems such as marketing trends, practical fact sheets on formulation, expert opinions, technical counseling, research articles and much more…  such as previews and reviews of flagship events.
For any additional information, please contact Doria Maiz, editor-in-chief of the magazine: doria.maiz@editionsbgm.fr or www.editionsbgm.fr

More than just a news feed … Inside Cosmeceuticals, the official media of SupplySide®, is the definitive source for industry professionals delivering the latest in science, product trends, ingredient developments, packaging ideas and market data that guides brands from concept to shelf.

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