Tuesday, 4 June 2013
9:00 Opening remarks by KGS & Chair
9:15 GROW & PROSPER: ARE YOUR INNOVATION PRACTICES INHIBITING SUCCESS?
Innovation and new product development are cornerstones for growth in cosmetics and personal care, and yet remain a key difficulty to most companies. Ironically, success is commonly undermined by the internal practices and processes in place. By driving innovation performance, companies can achieve new product success through:
- Maintaining “enough” idea as well as “good enough” ideas at the front end for a high-value development funnel
- Accelerating time-to-market and meeting targeted product launch goals
- Adapting portfolios quickly to respond to changing trends and consumer needs
- Improving new product investment decision-making to focus resources on the highest value brand innovations and to contain risk
Vice President EMEA, Sopheon
9:30 Speed Storytelling
Networking like you’ve never experienced before.
Join professional storyteller Lisa Lipkin for a fun icebreaker. After an introduction on the value and power of storytelling as a business tool, you’ll get to know one another by sharing personal stories and memories in short intervals before moving on to your next partner. Fun and illuminating.
10:15 KEEPING TRADITIONAL DISTRIBUTION CHANNELS RELEVANT IN THE DIGITAL AGE
Key retail trends within the developed market: where consumers are going for their beauty purchases, and what are retailers doing to capture their market
- Hot emerging markets – where next for beauty brands?
- Learnings from other industries: looking at retail innovations outside the industry that beauty companies could tap into
- What’s on the horizon for beauty retail: is social media going to revolutionise the way we buy beauty?
Senior Analyst Retailing, Euromonitor International
10.45 NETWORKING Coffee Break
11:15 CREATING VALUE IN A NEW ECONOMY
- Examining the top blind spots that hinder a company’s effectiveness and growth
- Discussing the assets that truly matter in designing an effective customer experience
- Hearing about Walgreens co-creation “tool-box”
- Investigating the currency of the new economy
Divisional VP & GMM, Beauty and Personal Care, Walgreens
11:45 EXAMINING DIGITAL AND CRM EFFORTS AT L'OREAL
In this session Annelies will speak about online initiatives that have maximized digital strategies, customer relationships and loyalty. She will discuss the challenges as well as opportunities and how they are connecting with customers online.
Digital Marketing Manager, Consumer Products Division, L’Oréal
13.30 INTERACTIVE WORKSHOP
PRICING STRATEGY: A CLOSER LOOK AT A KEY MARKETING LEVER
OPTIMIZE YOUR PORTFOLIO MANAGEMENT AND PRODUCT PRICING STRATEGIES BY INTEGRATING CONSUMER REACTIONS TO PRICE
Is it best to increase prices directly or to reduce the size of your packaging? Which product categories are most price elastic? Do all European consumers react the same way to price? What is the right price for my new product?
In this fun and interactive session SKIM’s resident personal care and cosmetic experts, Nancy Savoya and Mini Kalivianakis, will discuss various tools and learnings gained from conducting pricing research in 45 consumer goods product categories featuring over 500 brands, to get you started on refining and optimizing your pricing strategy:
- Dispelling common myths in pricing strategies
- Testing price awareness in an interactive “The Price is Right” game show format
- Engaging in group exercises with live examples and stimulating discussion
Account Director & Partner, SKIM
15:00 NETWORKING COFFEE BREAK
15:30 HOW TO “TOUCH” CONSUMERS IN AN EVER GROWING DIGITAL ENVIRONMENT
- Investigating the evolution of moments of truth
- Evaluating the consumer behaviour model for the cosmetics industry
- The impact of “Beauty Moment of Truth” on promotional campaigns
- Discussing success stories of “Touching Campaigns”
Founder and CEO, USP Indicator Solutions
15:45 CONNECTING R&D AND MARKETING VIA THE CONSUMER, USING A NEW SUSTAINABLE INNOVATION PROCESS:
- Examining the challenge and how Colgate-Palmolive address it
- What is new and different about this process?
- Embedding the process into the organization effectively
- How did that process contribute to the innovation culture?
Director External Innovation, Colgate-Palmolive
AVERY DENNISON CURVE APPEAL TM – DECORATION OF COMPLEX SHAPES IS NOW POSSIBLE WITH A SELF ADHESIVE LABEL
- Moving beyond packaging design barriers
- Expanding up to 30% more design space whilst creating eye-catching packages
- Creating more flexibility by providing the opportunity for late stage differentiation
- Taking advantage of the latest printing trends including foils and surface finishes to enhance your brand message
Business Manager Home & Personal Care, Avery Dennison
16:30 THE SEMIOTICS OF SERUM: AN INTRODUCTION OT THE DESIGN SIGNS OF BEAUTY’S MOST TREASURED PRODUCTS.
Partner, Business Development Director, Dew Gibbons
16:40 CLOSING REMARKS
17:00 NETWORKING DRINKS RECEPTION
Wednesday, 5 June 2013
9:00 Opening Remarks
PartneR,Business Development Director, Dew Gibbons
9:15 SCOUTING INNOVATIVE TECHNOLOGIES FOR RPERSONAL CARE APPLICATIONS
Since the year 2000, SpecialChem teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 550,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Training and Open Innovation.
This network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets for professionals in Open Innovation scouting new technologies that are related to chemicals and materials.
Open Innovation Director, SpecialChem
9:30 VISUALISING THE SCIENCE BEHIND SENSODYNE REPAIR & PROTECT
A case study demonstrating the science and scientific visualisation behind the recent launch of Sensodyne Repair & protect. Jonathan will show how they have used state of the art scientific visualisation methods and how this is relevant to the consumer.
Principal Scientist, GSK Consumer Healthcare, GlaxoSmithKline
10:00 CREATING AN INNOVATIVE ADVANTAGE THROUGH FRONT END R&D
- Developing new opportunities with high business relevance in the pre-development stage
- Defining viable projects in early R&D that deliver maximum output and speed up time-to-market
- Improving innovation processes, optimizing handover to product development and overcoming challenges
Corporate Vice President Front End Innovation, Beiersdorf
10:30 Networking Coffee Break
11:00 INNOVATION IN COSMECEUTICALS - THE ZELENS CASE STUDY
- Creating opportunities and expanding your business through cosmeceuticals
- Discussing the latest developments and progresses in this beauty category
- Evaluating consumer adoption, awareness and engagement with products
- Uncovering the science, advantages and disadvantages in cosmeceuticals
- Reviewing regulations that impact your strategy and product line
- Building your brand, maximizing experiences and communicating product benefits on and offline
11:30 MAXIMISING OPEN INNOVATION AND CONNECTING NETWORKS FOR INNOVATION THROUGH THE NATURA CAMPUS PROGRAM
- Examining Natura; an overview on the company and innovation figures
- Hearing about how Natura approach Open Innovation through the Natura Campus Program
- Building valuable relationships and partnering with research institutes based on science and innovation
- Facilitating and augmenting collaborative innovation through networks on all areas of knowledge, from biology and chemistry to humanities and applied social sciences
- Having an open dialogue with partners to trigger ideas and for collaborative problem solving to speed up time-to-market
Head of Innovation Hub, Natura
13:15 BREAKING OUT OF THE CLUTTER - A CASE STUDY BY PROCTER & GAMBLE
Our speaker Esi, who is responsible for Procter & Gamble’s Global Cosmetics business, including Max Factor and COVERGIRL brands, with business in over 75 markets around the world, will discuss marketing and branding initiatives. She will cover how they are building brands by signing diverse personalities, meeting consumer needs, breaking through the clutter and successfully responding to consumer trends.
Vice President Global Cosmetics, Procter & Gamble
13:45 CREATING A UNIQUE EXPERIENCE THROUGH YOUR PACKAGING
- Adding to the ‘experience marketing mix’ and seducing customers through your packaging design
- Discussing how structure, graphics, texture and delivery can provide an unforgettable experience for your customers
- Communicating your brand story through packaging design
- Using packaging as a successful tool to interact with your customers at touch points, such as in-store
- Taking advantage of the ‘theatrical’ element packaging plays in the store
Design Director, Dr Irena Eris
14:15 PACKAGING AS PART OF OUR CUSTOMER UNIQUE EXPERIENCE
- Understanding and believing in your distinctive brand essence
- Acknowledging that your identity is brought to your customer through the overall concept
- How every packaging element provides an unforgettable experience for your customers: structure, graphics, texture and material
- Examining tools and structural processes for design fine-tuning in the predevelopment stage
Technical Design Manager, Packaging Development L’Occitane en Provence
14:45 Networking Coffee Break
15:15 PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
- The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
- Classic PR or Digital PR? How to improve your media outreach
- A strategic PR decision: inhouse or outsourcing?
- Advantages of a PR network to enhance results
CEO and Founder, Webportalis
15:30 SOCIAL MEDIA STRATEGY: HOW TO BECOME A BEAUTY BLOGGER’S DARLING
The explosion of social networks and consumer-generated media over the last few years has a significant impact on brands’ communication as consumers’ reliance on word-of-mouth in decision-making increases significantly : 92 % of the consumers believe in recommendations from people they know while 47 % believe in Ads in newspaper (Nielsen 2012).
Cosmetics brands now face a new medium and target: beauty bloggers
- How influential can bloggers be for your brands?
- How do you find a quality connection and build trustworthy relationships with bloggers?
- How to make the blog a focal point of your social strategy?
16:00 CLOSING REMARKS