innoCos USA

10.7.2013 -

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The Must Attend Event for Innovation, New Product Development and Marketing Professionals in the Cosmetics and Personal Care Industry!

Join us at this exciting and informative conference where delegates and speakers can engage in lively and honest discussions with the most innovative leaders in the industry at InnoCos US 2013.

Learn how to:

Revolutionise customer-facing activities to catch the next big wave
Approach product development from an innovative angle
Accelerate innovation in new markets through external partnerships
Apply new concepts and thinking to your own business
Maximize your digital strategies
Uncover new trends in retailing

This USA summit will bring together senior executives from the cosmetics and personal care industry to discuss key issues on front-end innovation, new product development, retailing and high-growth markets.

To maximise knowledge exchange and to generate actionable results, we have carefully designed the conference format to be interactive, “hands-on” and productive. This includes keynote presentations, panel discussions and a “hands-on” brainstorming workshop session.

Who should attend?

SVPs, VPs, Board Members, Directors, Senior Managers, Executives in charge of:

Innovation
Marketing & Branding
Online Marketing & Social Media
R&D New Product Development
Business Development

Why should you attend?

Develop new business relationships face-to-face in an exclusive networking environment
Discuss business challenges and best practices with your peers
Learn from real life case studies from industry senior executives who will discuss new trends, new markets, new products and new marketing campaigns for the cosmetics and personal care industrys
Attend “hands on” workshops where you will brainstorm in small groups and report your conclusions to the whole group

Would you like to speak, sponsor or attend?

Email Paul Lima on: paul@kgsglobal.com or call 1 (718) 285 7046

Past events:

New York past event: InnoCos USA 2012 conference
Europe event: InnoCos Europe, 5&6 June 2013 Nice, France

Official Twitter Hashtag: #InnoCos

Cosmetics brand owner startups fee ( 3years or less) - $795,00

Innovation it's a Team Effort! To encourage groups participation, bring a team of 4 for the price of 2 - ask availability!

* The promo offer is limited, non refundable, valid only for 2 day ticket

*All attendees must work for the same corporation.

Questions? Email registration@innocosevents.com or call 1 (718) 285 7046

Day 1, July 10 2013

1:00 pm WELCOME COFFEE

1:30 pm OPENING REMARKS

1:45 pm SPEED STORYTELLING

Networking like you’ve never experienced before.

Join professional storyteller Lisa Lipkin for a fun icebreaker. After an introduction on the value and power of storytelling as a business tool, you’ll get to know one another by sharing personal stories and memories in short intervals before moving on to your next partner. Fun and illuminating.

2:30 pm OPTIMIZING USER EXPERIENCES IN BEAUTY

Taking a closer look at the importance of women’s full user experiences in beauty
Examining and diving deeply into innovative ways for 360˚ experience integration
How product design, technology, marketing and communications come together at Philips Smarter Beauty

Global Head of Brand Communication Design, Philips Design

3:00 pm THE POWER OF PARTICIPATION: HOW TO GENERATE AND HARNESS CONSUMER PASSION TO BUILD A BRAND

Know yourself – the role of humanity within your brand
Listen – differentiating between what consumers say and what they really mean in research
Talk – developing a two way dialogue people genuinely want to engage in
Act – why brand behavior is as important as messaging

Managing Director, Illamasqua

3:30 pm NETWORKING COFFEE BREAK

4:00 pm FUNDAMENTALS OF SUCCESSFUL PRODUCT INNOVATION

Great Ideas and Innovations, poorly executed, will fail to meet objectives!

In this discussion Forry will present the fundamentals required for successful innovation execution. We are in a business that requires a constant churn of ideas and innovations. The difference between success and failure can often be found in execution excellence.

Starting from portfolio management; what you should have in place
What are the fundamentals that are needed for successful innovation execution?
Examining the common pitfalls and examples
How to bring this to life in your organizations

Vice President, Global Package Development & Program Management, Elizabeth Arden

4:30 pm INTERACTIVE BEAUTY BRANDS PANEL DISCUSSION

4:45 pm SESSION TBA

Sopheon

5:30 pm CLOSING REMARKS

5:45 pm NETWORKING DRINKS RECEPTION

Day 2, July 11 2013

9:00am OPENING REMARKS KGS AND CHAIR

Senior Project Manager, SKIM

9:15 am GROWING YOUR E-COMMERCE AND M-COMMERCE

Reaching consumers effectively and efficiently via mobile devices
M-retailing – what are the opportunities and challenges?
Successfully growing your sales through online and mobile sales
Interacting with consumers by linking e-commerce with digital marketing and social media strategies
What is the impact of mobile on the beauty industry?

Executive Director, E-Commerce, Origins Online, Estee Lauder

9:45am SESSION TBA

Director of Shopper Insights & Category Manager, Coty

10:15 am NETWORKING COFFEE BREAK

10:45 am TURNING RUSSIAN CONSUMER INSIGHTS INTO ACTIONABLE MARKETING CAMPAIGNS

Understanding Russian women; uncovering insights and trends
Turning insights and trends into actionable social media & PR ideas and initiatives
Putting insights & social media into the core of your marketing campaigns
Investigating the opportunities in BRIC markets

Category Leader Hair Care & Color Eastern Europe, Procter & Gamble

11:15 am ENGAGE WITH CONSUMERS: PROMOTING YOUR BRAND ONLINE AND THROUGH SOCIAL MEDIA

How to specialize the role of digital in your total media mix
Implement the right technology to be visible for consumers on all channels they use.
Develop one-on-one interaction and engagement with your customers.
How you can leverage online and mobile technology to improve the in-store shopping experience.
Measure and improve the ROI of your digital strategy.

Global Head of Digital, Maybelline - L’Oréal

11:45 am INNOVATION IN COSMECEUTICALS - THE ZELENS CASE STUDY

Creating opportunities and expanding your business through cosmeceuticals
Discussing the latest developments and progresses in this beauty category
Evaluating consumer adoption, awareness and engagement with products
Uncovering the science, advantages and disadvantages in cosmeceuticals
Reviewing regulations that impact your strategy and product line
Building your brand, maximizing experiences and communicating product benefits on and offline

Founder, Zelens

12:15 pm LUNCH

1:30 pm INTERACTIVE BRAINSTORMING SESSION

THE FUTURE OF SUSTAINABILITY IN THE COSMETICS INDUSTRY

In this interactive session attendees will be split into groups to discuss and share their experiences on the following issues:

Seizing opportunities in the market to innovate smarter, safer, cleaner and greener solutions
Leveraging your capabilities to advance sustainability in all of its forms
Conforming to new standards of sustainability, from ingredient sourcing and manufacturing to branding and packaging
Exploring ways cosmetic marketers can foster deeper, more multi-dimensional and ethical relationships with customers and key stakeholders
Creating a new framework of authentic engagement and sustainability
Going beyond green marketing; examining the role of transparent corporate cultures that commit to sustainable growth

Partner, Free Enterprise

3:00 pm NETWORKING COFFEE BREAK

3:30 pm HOW TO “TOUCH” CONSUMERS IN AN EVER GROWING DIGITAL ENVIRONMENT

Investigating the evolution of moments of truth
Evaluating the consumer behaviour model for the cosmetics industry
The impact of “Beauty Moment of Truth” on promotional campaigns
Discussing success stories of “Touching Campaigns”

Founder and CEO, USP Indicator Solutions

3:45 pm COMMUNICATION IS KEY- EXPLORING WHAT HEALTHY REPRESENTS TO THE GLOBAL BEAUTY CONSUMER

This session will provide you with an understanding of what Healthy means to the global consumer, while directly focusing on the beauty & skin care markets – in the US, UK, Russia, Brazil, Germany and China. This is part of BuzzBack’s on-going development of a lexicon of the understanding of ‘words’ that helps clients with the formulation of positioning and communication platforms.

Managing Director & Senior Research Manager, Buzzback

4:15 pm CONVERTING THE 98%: TURNING ALMOST CUSTOMERS INTO ACTUAL CUSTOMERS

On average, only 2% percent of shoppers make a purchase during their first visit to an online store. That leaves 98% of your potential customers to wander the web, check out the products your competitors are offering, or worse, forget about your website all together. So what’s an online retailer to do about it? During this session, you’ll learn proven strategies for converting this massive group of almost customers, while avoiding the common pitfall of retargeting users who would have converted anyway. We’ll explore cutting edge retargeting tactics, including how you can effectively segment your 1st party customer data to build successful campaigns that yield impressive conversion results.

Adroll

4:30 pm CLOSING REMARKS

Download innoCos 2012 agenda here:

Category Leader Hair Care & Color Eastern Europe, Procter & Gamble

Tanja is the Category Leader of P&G Hair Care & Color Eastern Europe. She is an expert in Russian consumer insights work, social media integration and sponsorship marketing. Tanja has mentored, held coaching / training sessions and external speaking engagements on beauty care, marketing in Russia and brand management.
Born in Baden-Baden, Germany, she studied European Business Administration in Germany (European School of Business, Reutlingen) and Spain (ICADE, Madrid), held internships in Consulting, Audit and Automotive in Germany and Mexico. In 2003 Tanja held the position of financial analysis manager in a production plant at Procter & Gamble, Germany. In 2004/2005 she moved to Geneva, Switzerland and changed her function from finance to marketing. She has led successful brand management and global marketing campaigns for P&G Baby Care and is an expert in alternative business and support models. In 2011 she became Category Leader for Skin Care Eastern Europe (Russia, Ukraine), an expert in the business turnaround model.
Tanja speaks Spanish, French and Russian, has won several Handball championships, is a work life trainer and enjoys running marathons.

Managing Director - Illamasqua

Nina started her career at marketing and brand consultancy Propaganda, based in the north of England. Over five years she defined and directed the brand strategy and global roll-out of ghd. She was also at the heart of the founding team behind a seedling of an idea for a new make-up brand that would challenge the fast consolidating and homogenizing cosmetics category.
Keen to get to grips with the bright lights of London, Nina moved to globally revered advertising agency Bartle Bogle Hegarty, where she was one of the youngest women ever to become partner, running several award winning accounts and chairing the agencies committee for diversity.
Five years later and the seedling of an idea that Nina had once helped mastermind was knocking at her door and at the beginning of 2012 Nina took up the reins as managing director of Illamasqua, the independent British Beauty brand that is rapidly taking the world by storm with its unconventional and thought provoking approach and its bold, high quality products.

Global Head of Brand Communication Design, Philips Design

As Global Head of Brand Design at Philips, his work focuses on driving brand experience design strategy and creative direction across the company, working with counterparts at Global Marketing and Communication as well as Marketing from the Philips Sectors of Healthcare, Lighting and Consumer Lifestyle. He leads the Global Brand Communication Design function across the company and provides Brand Design strategy and creative direction to all Philips sectors and regions.
He began his career at Philips in 1998 as an audio designer. He widened his area of expertise into the digital world, and moved on to New Media Design in 2000, working on product and interface design as well as online communications. From here he then decided to focus on online, and worked as Senior Art Director as of 2005.
Within two years, Thomas moved on as Senior Consultant in Innovation Design, and developed research to support innovation design and was responsible for enriching design concepts using input from business, marketing and technology experts. He took a leading role in various Philips strategic projects, including a number of simplicity-led design innovations that were shown at the Philips Simplicity Events of 2005, 2006 and 2007 in Paris, London, New York and Hong Kong.
In 2008 he took on the role as Creative Director for Digital Brand Design focusing on digital brand design across the company.

Vice President, Global Package Development & Program Management - Elizabeth Arden

• Currently Vice President – Global Package Development, Elizabeth Arden

Previous Roles include:
• Director Global Program Management – Elizabeth Arden
• Product Supply Leader – North American Clairol Color, Division of Procter and Gamble
• Global Program Manager – Major Beauty Care brands for Procter and Gamble
• Manufacturing and Engineering roles – Procter and Gamble

Director of Shopper Insights & Category Manager, Coty

Partner, Free Enterprise

Niland Mortimer is a global business strategist having spent a quarter of a century managing such iconic brands as Johnson & Johnson, Neutrogena, Philips Electronics, Hewlett-Packard and Michelin. He has guided successes in such agencies as DDB, FCB and Euro RSCG.He has launched start-ups and created a reputation in digital and social media marketing. He is currently a partner at Free Enterprise, a small team of friends and colleagues focused on building corporate equity through creative, customer-centric solutions. .When not traveling between offices in San Francisco and New York, he teaches marketing at Stanford and the University of San Francisco.

Global Head of Digital, Maybelline - L'Oréal

Matthijs is the global head of digital for Maybelline New York, the number 1 makeup brand worldwide. Responsible for the development of the overall digital strategy for the brand focused on translating: education, fashion, innovation and the New York lifestyle in digital campaign concepts that work across the world. Developing a strategy that is focused on specializing the role of digital media in the media mix that works for a cosmetics company.
After starting his career in trade marketing at the REDKEN brand in the L’Oreal group, Matthijs was one of the pioneers in digital media in the L’Oreal group developing a digital strategy for the L’Oreal Paris, Garnier and Maybelline brands in The Netherlands and Belgium. Through trial and error he identified a model that delivered a positive ROI on digital media for cosmetics products that was measured in research vs traditional channels: TV and print. Where digital media is specialized on creating positive consumer advocacy, generate trial, educate on how to create complete looks with products and engage in one on one conversation to increase the proximity of the brand.
As a global citizen Matthijs Studies Business Studies in in England and has a master degree in Business Administration from RSM Erasmus University in Rotterdam, The Netherlands and worked in Belgium, France, Germany, The Netherlands and United States. Besides digital media he has a passion for long distance running.

Founder, Story Strategies

For over twenty-five years, Lisa Lipkin worked as a professional storyteller, writing and performing original works internationally, before founding Story Strategies (storystrategies.net), a consultancy that helps organizations find and tell their authentic stories.
She has worked with a wide variety of organizations including Shell, Aegon, Menzis, the Belastingdienst, ABN AMRO, The Dutch Ministry of Defense, Morgan Stanley, and Rituals, among others, showing them how to use the power of narrative to persuade and engage listeners.
Her articles and stories have appeared in the New York Times Magazine, and the New Yorker, among others. She is the author of Bringing the Story Home: the Complete Guide to Storytelling for Parents, and the editor of five books of American poetry.

President, AdRoll

Adam has a passion for interactive marketing and is an industry evangelist for display advertising best practices. In his role as President, Adam manages AdRoll’s Account Management team and also enjoys working directly with many AdRoll advertisers. This allows him to take a hands-on approach to ensuring their campaigns
are wildly successful.
Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group.
In his four years there, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management. In addition to extensive experience in the online advertising industry, Adam has a background in statistics and was part of the Six Sigma Black Belt program at Philips Electronics.
He received his BA in Economics from Johns Hopkins University and studied econometrics at the University of New South Wales in Sydney, Australia where he was awarded the International Student Scholarship for Academic Excellence. Adam is also an avid surfer, kiteboarder, snowboarder, and barefoot runner.

Founder and CEO, USP Indicator Solutions

Kurt Gasser, a career-long entrepreneur, has established and advanced a number of European businesses. As the founder of Austrian venture capital firm Gasser+Partner, Gasser has been active in investment management since 1999.
After receiving his MBA in Marketing from the University of Vienna, Gasser continued his education at the University of California San Diego in Entrepreneurship. Currently serving as a Member of the Board for the leading Austrian private equity group RUBAG, Gasser also sits on the Board of Austrian companies Saravini, On Point Indicators and Bestconnect.
Gasser founded USP Indicator Solutions in 2001. He has dedicated himself to USP and its Clients as the CEO and Member of the Board.

Founder - Zelens

Dr Marko is a consultant plastic and reconstructive surgeon and he is also an internationally renowned expert in the field of skin cancer and skin ageing, holding a Master of Science degree from Harvard University and a PhD degree from Oxford University in the field of skin cancer. Dr Lens practices privately at his London clinic and is a Fellow of the Royal College of Surgeons of England.
Dr Lens’ passion leads his active clinical research in the field of skin cancer, carcinogenesis and skin ageing. He publishes regularly on skin ageing, skin cancers and reconstructive surgery in high-impact peer-reviewed medical journals, and lectures and presents new, emerging research at international conferences.
Revolutionising skincare, Dr Lens’ extensive research and clinical experience over 20 years has led to his unique and highly active award winning skincare range; Zelens. Zelens reflects Dr Lens’ deep study of Kampo medicine (traditional Japanese botanical medicine), based on the powerful healing properties of botanicals; Zelens is a balanced synergy of ‘the best’ and has been proven in rigorous clinical studies to produce incredible results immediately, along with anti-ageing benefits with continuous use.

Managing Director BuzzBack

Martin has worked in research for 20 years and in this time worked for two of the biggest global custom firms Ipsos and TNS. At TNS he was responsible for driving the uptake of online research in Europe and launching new online techniques.
Prior to TNS he ran Ipsos-ASI in the UK where he discovered the charms of online research. He has been a regular speaker at ESOMAR, MRS and other industry conferences and has won best case study at ESOMAR Congress in 2001. He has also sat on an EFAMRO committee to set online standards for Europe.

Executive Director, Origins and Ojon Global Online, The Estee Lauder Companies

Senior Research Manager, Buzzback

Tatiana has been with BuzzBack since 2005, working with companies in the beauty, CPG, food and beverage, advertising, and pharmaceutical industries, among others. She has designed and managed many A&Us, IHUTs, naming evaluations, package and concept evaluations, and exploratory studies for some of BuzzBack’s top clients, including ConAgra Foods, Wrigley, and Beiersdorf. She is an expert in the utilization of BuzzBack’s innovative enabling and projective techniques and brings over three years of supplier-side marketing experience from Brazil. Fluent in 3 languages, she holds a BA in Communications and Marketing from Mackenzie University (Brazil) and a Masters in Business and Market Research from Fairfield University.

Senior Project Manager, SKIM

Sourabh comes to SKIM with a keen eye for understanding consumer behavior. He adds perspective to marketing research from his multiple years of experience in brand management and product development in the cosmetics industry at L’Oreal. He built on this with his work in strategy consulting in the consumer sector. With a multi-faceted and international background, having graduated with engineering, marketing and an MBA from the Wharton School at the University of Pennsylvania and the Rotterdam School of Management, Sourabh continually enables the multinational firms he works with to acquire a stronger understanding of their end users, particularly through studies in communications. Furthermore, he strives to extract value from the rapidly evolving brand-to-consumer interface by his active work in social media research, a topic on which he has given several seminars and webinars. He ultimately gains and communicates a stronger understanding of those who matter the most to SKIM, his clients, and himself: the consumers.

Gold Sponsors

USP Solutions is the world`s leading supplier of Beauty Trait Testers and has partnered with the top global beauty companies such as L’Oréal, Estée Lauder, Unilever, P&G, etc. From offices in Austria and Singapore, USP develops innovative, interactive marketing solutions that have been utilized by clients located in over 70 countries around the globe.

Clients collaborate with USP's international staff dedicated to creating unique interactive promotional solutions for beauty brands. Experts from all disciplines - R&D, Dermatology, Marketing, Production, Logistics - join together to formulate the best solutions that 'touch' people, providing clients and their consumers with their own personal ” Beauty Moment of Truth”

AdRoll is the largest retargeting platform with over 6000+ active advertisers in the US and around the world. With 97% customer retention rate, our mission is to make powerful retargeting techniques simple for businesses of all sizes.

AdRoll’s SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and innovative tools that personalize ad campaigns based on a visitor’s shopping behavior. AdRoll’s innovative and easy-to-use platform enables brands to collect, analyze and act on valuable site data, ensuring maximum return on their online advertising investment.

AdRoll is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.

Sponsorship options.

Only at the innoCos conference will the highest-level decision makers be attending in one place at one time. They will evaluate products and services and will be looking to short list potential suppliers.

Can you afford to miss out on this opportunity?
Do you have a product or service that our senior decision-makers and influencers need?

We have a range of business development / marketing and sales solutions that will be tailored to specifically deliver on your business objectives. For more details, call +31 643001954 or email info@kgsglobal.com

Here some of the video testimonials:

Partners

Beauty Business, Brand Impact for Brand Owners. GCI is the business information resource for global marketers, brand managers, manufacturers and executives in the global beauty industry. Industry professionals look to GCI for actionable information, insights and data that translate into brand impact.

beautypress – the first international PR Network for the beauty sector

Taking PR to a new dimension with a strategic communication tool used by over 470 leading international and local brands to connect directly with 5500 beauty editors across the US, Germany, Switzerland, Austria and France, beautypress serves as a professional resource for the beauty editorial community.

This unique platform is an efficient tool for brands to generate more press coverage in media ranging from prestige magazines, websites, newspapers, TV and blogs, or to create an introductory market presence.

Communication and relationship building between brands and the press is dramatically increased through beautypress by using it's newsletter distribution capabilities, PR material achieving in individually branded press rooms and the intensive use of social media.

BW Confidential - The inside view on the beauty and wellness industry

BW Confidential is a trade publication providing news, analysis and commentary on the international beauty, spa and wellness industries. BW Confidential is published by Paris-based multimedia company Noon Media.

WEBpackaging®

is a leading global media platform that actively connects packaging professionals. WEBpackaging is the first place buyers of packaging go when looking for solutions and the first place suppliers of packaging go when promoting their products.

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Are you a magazine, publication or online resource providing information for the cosmetics and personal care industry and would like to be one of our select media partners?

To discuss partnership possibilities please contact - Lisanne Vos: lisanne@kgsglobal.com Phone: +31 70 3002122

Would you like to share your blog posts, articles, videos, statistics, white papers, photos or other relevant & interesting information with our community of cosmetics and toiletries executives? Please send your admission to Lisanne, or send a short message by twitter: @kgsglobal