From left to right: Agnes Debains, L’Occitane en Provence; Eric Goguey, Sephora; Mylene Thibault, Beyou(tiful) Blog; Aleksandra Frings, Nu Skin; Norma Taylor-Ladousse, Lancome; Kathleen Ryan, Unilever; Jamie Schott, Mary Kay.
Paris, 12 November, 2013.
For the very first time the consumer chose the winners of the Beauty 2.0 Awards – nominating and voting for the most inspiring cosmetics, personal care brands and retailers in digital marketing.
The event was held at the Paris Marriott Ambassador Opera Hotel and included an international audience with attendees from USA, France, Sweden, Switzerland, UK, Germany and Austria. Beauty executives heard keynote speeches given by Steffen Seifarth, Regional VP DACH & Eastern Europe Coty Prestige, Elizabeth Fagan, Marketing Director Boots Company and Nicole Ostoya Chief Executive Officer, President, Director Boldface. The event also included inspirational sessions by professional storyteller Lisa Lipkin ,StoryStrategies and Sean MacNiven (SAP) who introduced us to “Fungineering” – maximizing fun and playful customer engagement.
The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.
6 month ago innoCos events had selected 10 of the most popular digital marketing platforms and asked both consumers and brands to place nominations.
Over 300 award entries were received. With much deliberation and critical review, our judges selected the top 5 brands from each of the 10 categories.
After collecting the results, we gave consumers a month to vote for their favorite beauty brand online. Over 15.000 consumers voted and below are the results with the winners highlighted in bold:
BEST BEAUTY BLOG
• Be(you)tiful blog
• Makeup Geek
• Pretty Proof
• The Beauty Department
• The Formula Blog
BEST BLOG BY A BEAUTY BRAND
• Socialise by Illamasqua
• Makeup by L’Oreal
• The Body Shop
• The Glossy by Sephora
BEST ONLINE VIDEO
• Axe (Lynx) Rise Up: Stay Alert!
• Dove Real Beauty Sketches
• Five Million Rubles for the Transformation of Young Gymnasts from Pantene Pro-V
• Re-Plasty – The Unexpected Project by Helena Rubinstein
• Total Perfector – Irresistible Smoothness by Biotherm Homme
BEST MOBILE APP
• MatchMaker by True Match by L’Oreal
• NYX Cosmetics Mobile
• Thierry Mugler Angel
• Nu Skin
• Playboy Parfumes France
• Rimmel London
• Studio Gear Cosmetics
• The Beauty Box
• @Avon UK
• Benefit Cosmetics
• Mary Kay
• Rimmel London
Mary Kay customers proved to be the most active in voting for their brand, their involvement showed the power of their network and followers.
Sephora brought home the most trophies – winning 3 categories out of 10.
The winners, in addition to recognition from their customers and innoCos events, have received a beautiful custom made trophy. Only ten pieces were created in the shape of the innoCos logo and the letter C for Cosmetics – as Norma Taylor from Lancome said, “C can also stand for Customer or Consumer or Care,” which describes the nature of digital marketing. The beautiful trophy was designed and custom made by Fasten – an international company who share a passion for design, packaging and cosmetics.
The awards were presented by innoCos events and their judges. For the acceptance ceremony finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks.
To recall some of the acceptance speeches in 5 words or less:
Mylene for Beyou(tiful) blog: “Surprised, grateful, happy, very proud!”
Eric Goguey for Sephora “Sephora where beauty beats Digital”
Kathleen Ryan for Unilever “#WeAreBeautiful“
Alexandra Frings for Nu Skin “We are thrilled and thankful!“
Agnès Debains for L’Occitane “ Thanks to our digital team!”
Jamie Schoot for Mary Kay: “ Innovate. Inspire. Enrich women’s lives!”
Norma Taylor-Ladousse for Lancôme “ Lancôme, la Vie est Belle”
“The Beauty 2.0 Awards is an opportunity for the Beauty Industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the Managing Director of innoCos events. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are both now celebrating their win.“
The Beauty 2.0 Awards by innoCos is the first digital marketing awards celebrating the best beauty brands online. This is an international event which started in the fashion and beauty capital – Paris and will be moving to New York, Rome, Shanghai and other cities around the world.
innoCos believe that this event will inspire some of the brands to join the competition next year in New York where some of this year winners will present their success stories and where we will discover new digital media stars in beauty.