Download the Beauty 2.0 app and start networking now!

13.10.2013 - Uncategorized



If you are one of the beauty brands, mark your agenda! 12 & 13 November 2013, Paris Marriott Opera Ambassador Hotel we invite you to join the stars of digital media at the EXCLUSIVE, one-of-a-kind experience. Come to the conference, stay for the lavish cocktail reception & Beauty 2.0 Awards ceremony.

We have created with our partner Attendify, Beauty 2.0 app to help you start networking BEFORE the event and like-minded professionals.

index         index5

This mobile app has following functionality:


Make your profile now, it will make it easy to break the ice and connect with others. Attendees can broadcast a personal objective such as “looking for business partnerships” to maximize their effectiveness.



Attendees can write messages and post them directly to the timeline. They can also send private message to setup meetings and connect one-on-one. Privacy  settings are available to block unwanted messages.



Take photos directly from the app and post them to the timeline. Sharing photos is easy and fun way to connect.


Conference guide

See the event schedule, speaker & sponsor profiles, maps, follow the twitter hashtag and more.



Submit your vote from the preselected top 5 per category. The winner will be determined based on 100% consumer’s vote. I have until 4th of November!

vote Beauty 2.0


Have not registered for the event yet?

Go to Beauty 2.0 Awards and Summit website now!

Meet our judges: Gabriele Fuchs

9.10.2013 - Uncategorized

Gabriele Fuchs

Gabriele is the founder of webportalis, an international PR network reaching out to more than 10,000 editors, providing them with the latest product and market information.

She has over 30 years of experience in the cosmetics industry, covering marketing and product development and public relations. Initially, Gabriele never planned on working for the beauty industry, but when she landed her first job with a make-up company, she discovered her creative potential and passion for beauty and everything it concerns. After a successful career  in the cosmetics industry, Gabriele decided to found her own company as she wanted to put her energy and enthusiasm into own projects and develop them with the attention she thought necessary.

„When I developed the concept for beautypress, my first platform, I wanted to create a tool to help companies distribute their press releases in a focused and cost-efficient way. At the same time, I aimed at helping editors by making their daily research faster and easier in times where deadlines get shorter”, Gabriele says. In a constant learning and developing process, she became one of the experts for digital PR. „From the start, I wanted to develop an international PR network, but being a pioneer in that field, my perseverance was challenged as I was trying to implement something that was a unique concept at that time.”

Having a presence in 8 countries, with its platforms covering 4 sectors – beauty, fashion, medical and interior design – the future of the expanding network looks promising.

We have an honor having Gabriele speaking at our annual innoCos Europe conference and also an a judge for the Beauty 2.0 Awards in Paris on November 12&13 2013.

Here is a recording from her presentation in Nice, France in 2013:

Want to meet Gabriele in person? Join us in Paris on November 12-13 at Beauty 2.0 Summit 2013!

Beauty 2.0 Award Finalists Announced

6.10.2013 - Uncategorized



Finalists of the inaugural Beauty 2.0 Awards ( ) have been selected.

innoCos events ( organiser of the first-ever awards, celebrating and honoring Innovation in Digital Marketing for Beauty Brands and Retailer, received an overwhelming response to the call for nominations. Over 300 award entries were received from beauty companies around the world. After much deliberation and critical review, our judges selected 5 top brands from each of 10 categories (listed in alphabetical order):

Best Beauty Blog

  • Be(you)tiful blog  
  • Makeup Geek  
  • Pretty Proof   
  • The Beauty Department  
  • The Formula Blog  

Best Beauty Brand Online

  • Cover Girl
  • Lancome
  • Rimmel London
  • Urban Decay

Best Blog by a Beauty Brand

  • Socialise by Illamasqua
  • Makeup by L’Oreal
  • MyShowcase
  • The Body Shop
  • The Glossy by Sephora

Best e-Commerce Website

  • Bobby Brown
  • FeelUnique
  • Sephora
  • The Body Shop
  • Aveda

Best Facebook

  • Nu Skin
  • Playboy Parfumes France
  • Rimmel London
  • Studio Gear Cosmetics
  • The Beauty Box

Best Mobile App

  • L’Occitane
  • Make-up-for-ever
  • MatchMaker by True Match by L’Oreal
  • NYX Cosmetics Mobile
  • Thierry Mugler Angel

Best Online Video

  • Axe (Lynx) Rise Up: Stay Alert!
  • Dove Real Beauty Sketches
  • Five Million Rubles for the Transformation of Young Gymnasts from Pantene Pro-V
  • Re-Plasty – The Unexpected Project by Helena Rubinstein
  • Total Perfector – Irresistible Smoothness by Biotherm Homme

Best Pinterest

  • Ciate
  • Fresh
  • FudgeHair
  • L’Occitane
  • Sephora

Best Twitter

  • @Avon UK
  • @Clinique_us
  • @Maybeline
  • @OldSpice
  • @benefitbeauty

Best Website

  • Benefit Cosmetics
  • Dior
  • Guerlain
  • Mary Kay
  • Rimmel London

Starting from today you can see the finalist and vote for the best beauty brand online at 


every vote counts!

The Awards Ceremony will take place in a different country each year. To start things off on a high note, this year’s Awards Ceremony will be at the heart of Europe’s cosmetic capital, Paris, and it will then take center stage in New York in 2014, moving to Shanghai and other high profile destinations on an annual basis thereafter.

Irina Kremin, a member of the organisation says:” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want us to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in Paris this year? The battle is on!”

The beautiful awards trophy in the shape of the letter “C” – from the innoCos logo (innoCos events), and which stands for Cosmetics, is designed by Fasten, an international company who shares a passion for design, packaging and cosmetics.

The winners of each award category will be announced at the reception of Beauty 2.0 Awards Summit in Paris on 12th November, where senior executives from L’Oreal, Boots, Coty, Beauty Box and more top brands, will share their strategies on maximizing digital and online marketing initiatives.

For more details and to reserve your seat please go to Beauty 2.0 Awards and Summit website

Beauty 2.0 summit

About InnoCos
The international InnoCos events have not only set a goal to organize exciting presentations, rousing speeches and inspiring workshops, but also bring together representatives and leading professionals from the fields of marketing,  consumer insights,  front end innovation, branding, product development and packaging in the cosmetics industry promoting networking to challenge and inspire.

About Beauty 2.0
Beauty 2.0 Awards Summit  is an extension of the annual InnoCos conferences in Europe and USA and focuses on maximizing digital initiatives through online marketing, social media, e-commerce and mobile strategies for beauty brands.

How to talk to mums and the battle is on!

4.10.2013 - Uncategorized

Beauty industry is nowadays one of the most interesting things to watch how they engage and become more and more popular in the social media digital world.

The fixation on the celebrity culture and the influence of expensive advertising is still continuing to drive sales as many years ago, while social media brings “reality check” to this perfect world of Beauty. And beauty brands need to find a balance and satisfy both: appetite of women to be inspired by beautiful celebrities and models and at the same time keep it real.

Here what Carrie Longton, co-founder of Mumsnet says about what is the best way to talk to mums and what marketing would work for them.

So what the mums want? Yes they do want to be inspired and believe in miracles but at the same time they don’t want to be brainwashed, they want a honest conversation, they want to be treated like intelligent people. A fake lashes in the advertising of the new mascara will not work for them. Do they suppose to make you think that your lushes will look like fake when you use the mascara?

If this kind of marketing does not work, what would? What Carrie Longton says: “ a honest conversation”. “Moms are interested to find out more about new products.

  • When they see some specific measurement tools presented which measure wrinkles – they want to know how these tools work?
  • They want to hear the story about how the brand came up with an idea of this new face cream, perfume, hair product.
  • Who came up with the idea of this product?
  • How it has been created?
  • Where the brand sourced the ingredients?

Tell the story and get the customers involved or even better: make them help you to create a new product – “this is how you can create a customer for life.”- says Carrie Longton.

If you like to learn more about how to use storytelling to provide memorable experiences to your customers through storytelling, join us at Beauty 2.0 Summit in Paris on 12-13 November and attend the hear our top speaker Lisa Lipkin.

Lisa is the founder of Story Strategies, a consultant that uses her skills and knowledge of storytelling to help organizations identify their core stories and support them to communicate more effectively.

At the Beauty 2.0 Awards & Summit you can learn from Lisa Lipkin as well as many other great speakers from L’Oreal, Coty, Philips, Bold Face, Burberry and more and join the live ceremony honoring the best beauty brands online in 10 categories.

Irina Kremin, a member of the organisation says:

” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want as to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in Paris this year? The battle is on!”

You can see the finalist and vote for the best beauty brand online – 10 categories – starting from Monday 7th October at and if you like to join the celebration, you can register to attend at

How to win Beauty 2.0 Awards in 3 simple steps

23.9.2013 - Uncategorized

Are you a Head of Digital Marketing/ eCommerce / Communication?

Would you like to get recognition for the all your hard work in 2013? Now you can! We offer you a chance to win the Beauty 2.0 Award!

Here are 3 simple steps explaining how:

1. See if your brand is already nominated here

2. Add more nominations for as many categories as you feel you can win at Beauty 2.0 Awards website.You got until 30 of September!

3.Come to Paris on November 12 to celebrate and network with the most successful digital marketing and e-Commerce directors! Places are limited and prices start at €295

Learn from the best and save the dates: next year event is in New York, November 12 2014.

See you in Paris in 2013  or New York in 2014!

waiting for the right time

What is the future of Digital Marketing in Beauty? (video)

18.9.2013 - Uncategorized

Social media channels like Beauty Blogs, Facebook, Pinterest, Mobile apps, Youtube, offer the best route to their customers.

According to the Kingaby research, 79% of customers, who has online shopping experience of cosmetics and beauty products, make their decisions and purchase the products before researching and reviewing the comments from the company’s Facebook and Twitter (Marks, 2012).

And many of beauty brands has been successfully using social media as a way to maintain and build brands. We have seen some of the cosmetics brands who managed to build a brand almost entirely through social media and online marketing.

Beauty products are one of the most fun and easy to promote through online marketing and social media channels and still not many companies are truly understand how to use it. Many of them are still “pushing” their product instead of engaging your customers or how Mr .Georges – Edouard Dias say “ being the coach”.

Here is the video interview last week in Paris where we asked him about the future of digital marketing in beauty industry:

Georges-Edouard DIAS has an extensive knowledge and experience working in digital marketing, he supervised the worldwide development of L’Oreal sales online, which includes operations from every L’Oreal division in Europe, Asia, North and South America. His team was equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach.

When we look at some of the social media channels, like Facebook for example, there are still too many companies who are doing not much more but posting beautiful pictures of their products. Its so 2012! :-) The most successful brands not only informing their clients about new trends in hair and make up, new findings in skincare, perks and numerous beauty tutorials on how to…look-alike, they truly behaving like a friend, posting inspiration messages like for example this one of Benefits Cosmetics ( 7,566 likes!)

Benefits Cosmetics Facebook


or Dove Real Beauty Sketches (55,974,855 likes!)


What is your favorite beauty


Facebook page?



Mobile App?


nominate your beauty brand online


2013 Beauty 2.0 Awards Entrees

3.9.2013 - Uncategorized

Most of us have our favorite beauty websites, apps, videos, facebook pages, blogs, Twitter or Pinterest boards. In fact just this week I was asked at a event where I buy my beauty products and I recommended my favorite website.
With so many beauty brands active online and with the emergence of many new brands and blogs, now is the perfect time to have local and international brands compete for each of the 10 categories at the, isn’t it?
Do you have a favorite beauty brand or blog on the web? Nominate it now, let the battle begin!
Below you will find the first list of brands nominated, which we will be updating on a weekly basis.
And if your favorite brand or blog is not on the list, go now to – you have until 30 September!

Best Online Video.

Best Twitter.

Herra Protect Hair Perfume

Old Spice

Clinique UK

Benefit Cosmetics


Maybelline New York 

Parfums Givenchy

L’Oreal Paris FR

L’Occitane FR

Essie DE

Oriflame Russia

The Lynx Effect


Bobby Brown

Beauty Blog _ es

 It Cosmetics Beauty

Avon UK

Physicans Formula


& more…

Best Facebook.

Nu Skin


ARTDECO cosmetics

MAC Cosmetics




Benefit Cosmetics



Bare Minerals France


Makeup Geek


The Beauty Blog

Tiande Cosmetics Galway

Studio Gear Cosmetics

Skin MD Natural

NuSkin France


Burts Bees

Porcelain, The Face Spa


NuSkin United Kingdom

and more…

Best Pinterest.


Herra Protect Hair Perfume 

Lush cosmetics

Too Faced Cosmetics

Pop Beauty

ULTA Beauty 


OPI Products



GlossyBox USA

Physicans Formula

and more…

Best Beauty Blogger.



The RAEviewer  


The Beauty Blog

The Formula Blog


The Beauty Brains

Pretty Proof

Les paillettes d’Adelinehttp

and more…

Best Blog by a Beauty Brand.

The Sephora Glossy


Lifestyle & More


My Showcase



and more…

Best Mobile App.

HAYARI Parfums Paris

Thierry Mugler Angel

NYX Cosmetics Mobile



Oriflame Beauty Partner 

The Clinique Forecast for Beauty

Schwarzkopf ESSENSITY

and more…

Best Website.


Herra Protect Hair Perfume

Indeed Labs – Nanoblur



PUPA Milano 

Benefit Cosmetics


Burt’s Bees 

Chanel Fragrance Beauty Makeup 

Mama Mio 


YSL Beauty

Makeup Geek

Mary Kay 

Chanel Fragrance Beauty

Studio Gear Cosmetics





and more…

Best e-Commerce Website.

Escentual Aromas, Inc. – Monteil Paris

The Body Shop UK

Liz Earle 

Dr.Pierre Ricaud 

Benefit Cosmetics 

Burt’s Bees

Urban Decay 

Bobby Brown


Mama Mio 


YSL Beauty

Chanel Fragrance Beauty


It cosmetics


Coquette Univers

and more…

Best Beauty Brand Online.


Priti NYC

Escentual Aromas, Inc. – Monteil Paris

Herra Protect Hair Perfume

SKIN&CO Roma – Truffle


Doborah Milano

Rimmel London


Urban Decay

Mama Mio 


Makeup Geek Cosmetics

Boots Match Made



Skin MD Natural

and more…

Breaking Through the Clutter: Esi Eggleston Bracey, Vice President & General Manager Global P&G Cosmetics Innovation, Branding and Operations

1.9.2013 - Uncategorized


We had the honor of welcoming Esi Eggleston Bracey to speak at the innoCos Europe conference in Nice, who was named by some as a “P&G Warrior” and rated the best speaker of the 2 day event.

She delivered an excellent high-level presentation from such a great company as Procter & Gamble.

From the first minute she took the stage with great energy, passion and delivered excellent content.  We love her style and energy plus the substance of her presentation, which gives you tips you can use.

We found Esi to be a top-level professional, dynamic, engaging and charismatic speaker and find her professional career to be incredibly inspiring.

As Vice President of Global P&G Cosmetics, Esi Eggleston Bracey leads the CoverGirl and Max Factor brands globally, which represent over $2 billion in retail sales.  Esi’s leadership, creativity, and individuality inspire achievement, “out-of-the-box” thinking and passion from the 300 employees in her organization.

At the age of 34, Esi became one of the youngest general manager appointees in P&G history after leaving a trail of success on several beauty and fabric care businesses.   Esi began her career at P&G in 1991, where she led the design of Febreze Fabric Refresher, a discontinuous invention that created a new category and evolved into a global mega brand.  She quickly rose through the ranks on brands like Downy and Bounce delivering record sales and profit growth, but Esi’s lifelong interest in beauty, fashion and women’s health led her to a new frontier in P&G – the beauty business.

In 2000, Esi joined P&G Cosmetics as the COVERGIRL marketing director, where she delivered the strongest results since P&G acquired the business and drove the brand to a No. 1 market share position in North America.   In 2003, Esi was appointed to general manager of deodorants and Old Spice, and led three consecutive years of tremendous sales and profit growth in the category before returning to P&G Cosmetics in 2006 as general manager overseeing the COVERGIRL and Max Factor brands.

Esi’s strong sense of style and ingenuity have brought fresh marketing ideas to cosmetics including the signing of Queen Latifah, Ellen DeGeneres, and Drew Barrymore as brand ambassadors, and the launch of several best-sellers including Simply Ageless foundation and Lash Blast mascara.   Today, COVERGIRL is the nation’s fastest growing cosmetics brand and the “hottest” cosmetics brand in 2009 according to an independent consumer study commissioned by leading research firm, NPD Group.  In recognition of these achievements, Women’s Wear Daily awarded Esi with the “2008 Marketer of the Year” award; Advertising Age recognized her as one of 13 “Women to Watch” in 2009; and Cosmetics Executive Women (CEW), a non-profit organization of over 4,000 executives and managers in the beauty industry presented Esi with its highest honor, the “2009 Achiever Award.” In her spare time, Esi serves on the board of directors for the Baltimore School for the Arts in Maryland.

A native of Chicago, Illinois, Esi graduated from Dartmouth College in Hanover, New Hampshire, with a Bachelor of Arts in Engineering Sciences.  In August, 2009, she re-located from Baltimore, Maryland, to Geneva, Switzerland, which is the headquarters for P&G’s global cosmetics operations, with her husband Des, their 7-year-old daughter, Anura, and their son Benoit Alec, who is now almost 3 years old. Esi’s hobbies include fitness, personal development and travel, but she spends most of her spare time enjoying her family.

Meeting Esi at the innoCos Europe conference was a very special experience, her energy is contagious and inspires you to thrive for better and achieve more in business and life.  She is also a great advocate for the P&G brand, meeting her makes me want to be a part of her team.

Here is a short video from presentation at innoCos Europe conference in Nice, where Esi was speaking about breaking through the clutter and successfully responding to consumer trends.


Would you like to hear more great presentations on beauty brands innovations and meet amazing speakers? Join us for the next innoCos Europe event in Rome, May 21-22 2014 or innoCos CEE in Kiev, Sept. 2014.

innoCos – meet our speakers – Lisa Lipkin

1.7.2013 - Uncategorized

Lisa USA

Lisa Lipkin, professional storyteller, introduced a new interactive Speed Storytelling Networking icebreaker session at innoCos Europe 2013 and it was something we, and the attendees, had never experienced before.
After an introduction on the value and power of storytelling as a business tool, our attendees had the opportunity to get to know one another by sharing personal stories and memories in short intervals with various partners.

Our speakers and delegates absolutely loved this session.  They found it to be a completely different approach to networking that was easy to adopt, as it could be seen just how refreshing the session was by how many speakers referred to Lisa throughout the event. Lisa’s presentation was rated: fundamental, inspiring and fun, wise content, very helpful and entertaining.  For those who did not have the chance to experience the storytelling workshop, you can join us at innoCos USA, New York on July 10-11 2013.

“Lisa is the founder of Story Strategies, a consultancy that uses her skills and knowledge of storytelling to help organizations identify their core stories and communicate them more effectively. “The economy has taken its toll and companies need to find a new way to distinguish themselves from their competitors. Businesses generally don’t even know what their story is.  Slogans can be Googled nowadays, and found to be completely untrue. The goals is not to help a business find the facts – what is factually accurate – but to find the truth; what is emotionally true. A lot of businesses don’t know the difference. To illustrate this, I sometimes tell the story of the Korean War-here. A man had jumped out of a helicopter, and was known throughout the state for his heroics. This had generated so much pride in his family, that many of his children and grandchildren had joined the military. It had become their legacy. Well, a few decades later, a writer, who wanted to write about the family, did a little research on the man and found out that the story was completely untrue – in fact, he had dodged the draft altogether. And there was the dilemma; should he reveal this fact or not? He decided not to, because this story had become the family truth. It motivated the members of the family, and gave them a sense of identity and direction.“ Lisa places a finger on the table to emphasize her point: “Now, I am not suggesting that people or businesses lie. I am just saying that, if you understand the emotional truth, you have a better chance at selling what is factually accurate. And that is what makes it such a powerful tool in business.“  “ The XPat Journal

Her clients in the Netherlands include Shell, Aegon, Menzis, the Belastingdienst, ABN AMRO, The Dutch Ministry of Defense, Morgan Stanley, and Rituals, among others.

Her articles and stories have appeared in the New York Times Magazine, and the New Yorker, among others.  She is the author of Bringing the Story Home: the Complete Guide to Storytelling for Parents, and the editor of five books of American poetry.

You can contact Lisa through her website:

Or you can meet her at our next innoCos USA conference in New York, July 10-11 2013

innoCos – meet our speakers – Nicole Ostoya.

28.6.2013 - Uncategorized


Meet our speaker at innoCos BEAUTY 2.0 conference and Awards on 12-13 November at Radisson Blue Radisson Ambassador Hotel, Paris Opera, Nicole Ostoya.

Nicole, as CEO of BOLDFACE, is focused on top tier entertainment and designer opportunities exploring white space in the market announces its founding license: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

Nicole brings expertise in fragrance, color and treatment product development in all channels of distribution from prestige to mass as well as access to celebrities of all levels. With years of successful enterprises in the beauty arena, both in retail and product development, BOLDFACE will benefit from strong operational strength gleaned from her background.

In 2010 Nicole co-founded Gold Grenade, a product development, strategic marketing, comprehensive brand management company that specializes in beauty, cosmetics and personal care. Gold Grenade was founded with her partner Robin Coe Hutshing in 2010 with offices in Santa Monica.

An entrepreneur at heart, Nicole left the corporate world, founded and built a team to start the company, iDTV,  a web based direct to consumer channel, which utilized all of her retail talents in the electronic retail world. Following that venture she joined Robin Coe Hutshing at Studio USA as CEO of the company she had started 26 years earlier at Fred Segal Santa Monica.

Previous accomplishments include an 18-year career at Nordstrom where, among other things, at 25 she was one of the youngest full line store managers in Nordstrom history. Other Nordstrom highlights include running the beauty buying offices for Southern California and managing the West Coast buying offices for fragrance as the Merchandiser.

LVMH headhunted Nicole away to help open new channels of distribution for one of their premier brands Benefit Cosmetics. There she oversaw the company’s significant Sephora business, launched on QVC as well as put together an operational structure to take their boutique concepts on the road.

We have met Nicole at Cosmoprof Bolognia this year, here is a video which shows how passionate Nicole is about her brands and we had a chance to try some of them, very exciting and innovative range of great products!


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