We had the honor of welcoming Esi Eggleston Bracey to speak at the innoCos Europe conference in Nice, who was named by some as a “P&G Warrior” and rated the best speaker of the 2 day event.
She delivered an excellent high-level presentation from such a great company as Procter & Gamble.
From the first minute she took the stage with great energy, passion and delivered excellent content. We love her style and energy plus the substance of her presentation, which gives you tips you can use.
We found Esi to be a top-level professional, dynamic, engaging and charismatic speaker and find her professional career to be incredibly inspiring.
As Vice President of Global P&G Cosmetics, Esi Eggleston Bracey leads the CoverGirl and Max Factor brands globally, which represent over $2 billion in retail sales. Esi’s leadership, creativity, and individuality inspire achievement, “out-of-the-box” thinking and passion from the 300 employees in her organization.
At the age of 34, Esi became one of the youngest general manager appointees in P&G history after leaving a trail of success on several beauty and fabric care businesses. Esi began her career at P&G in 1991, where she led the design of Febreze Fabric Refresher, a discontinuous invention that created a new category and evolved into a global mega brand. She quickly rose through the ranks on brands like Downy and Bounce delivering record sales and profit growth, but Esi’s lifelong interest in beauty, fashion and women’s health led her to a new frontier in P&G – the beauty business.
In 2000, Esi joined P&G Cosmetics as the COVERGIRL marketing director, where she delivered the strongest results since P&G acquired the business and drove the brand to a No. 1 market share position in North America. In 2003, Esi was appointed to general manager of deodorants and Old Spice, and led three consecutive years of tremendous sales and profit growth in the category before returning to P&G Cosmetics in 2006 as general manager overseeing the COVERGIRL and Max Factor brands.
Esi’s strong sense of style and ingenuity have brought fresh marketing ideas to cosmetics including the signing of Queen Latifah, Ellen DeGeneres, and Drew Barrymore as brand ambassadors, and the launch of several best-sellers including Simply Ageless foundation and Lash Blast mascara. Today, COVERGIRL is the nation’s fastest growing cosmetics brand and the “hottest” cosmetics brand in 2009 according to an independent consumer study commissioned by leading research firm, NPD Group. In recognition of these achievements, Women’s Wear Daily awarded Esi with the “2008 Marketer of the Year” award; Advertising Age recognized her as one of 13 “Women to Watch” in 2009; and Cosmetics Executive Women (CEW), a non-profit organization of over 4,000 executives and managers in the beauty industry presented Esi with its highest honor, the “2009 Achiever Award.” In her spare time, Esi serves on the board of directors for the Baltimore School for the Arts in Maryland.
A native of Chicago, Illinois, Esi graduated from Dartmouth College in Hanover, New Hampshire, with a Bachelor of Arts in Engineering Sciences. In August, 2009, she re-located from Baltimore, Maryland, to Geneva, Switzerland, which is the headquarters for P&G’s global cosmetics operations, with her husband Des, their 7-year-old daughter, Anura, and their son Benoit Alec, who is now almost 3 years old. Esi’s hobbies include fitness, personal development and travel, but she spends most of her spare time enjoying her family.
Meeting Esi at the innoCos Europe conference was a very special experience, her energy is contagious and inspires you to thrive for better and achieve more in business and life. She is also a great advocate for the P&G brand, meeting her makes me want to be a part of her team.
Here is a short video from presentation at innoCos Europe conference in Nice, where Esi was speaking about breaking through the clutter and successfully responding to consumer trends.
Would you like to hear more great presentations on beauty brands innovations and meet amazing speakers? Join us for the next innoCos Europe event in Rome, May 21-22 2014 or innoCos CEE in Kiev, Sept. 2014.