Social media channels like Beauty Blogs, Facebook, Pinterest, Mobile apps, Youtube, offer the best route to their customers.
According to the Kingaby research, 79% of customers, who has online shopping experience of cosmetics and beauty products, make their decisions and purchase the products before researching and reviewing the comments from the company’s Facebook and Twitter (Marks, 2012).
And many of beauty brands has been successfully using social media as a way to maintain and build brands. We have seen some of the cosmetics brands who managed to build a brand almost entirely through social media and online marketing.
Beauty products are one of the most fun and easy to promote through online marketing and social media channels and still not many companies are truly understand how to use it. Many of them are still “pushing” their product instead of engaging your customers or how Mr .Georges – Edouard Dias say “ being the coach”.
Here is the video interview last week in Paris where we asked him about the future of digital marketing in beauty industry:
Georges-Edouard DIAS has an extensive knowledge and experience working in digital marketing, he supervised the worldwide development of L’Oreal sales online, which includes operations from every L’Oreal division in Europe, Asia, North and South America. His team was equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach.
When we look at some of the social media channels, like Facebook for example, there are still too many companies who are doing not much more but posting beautiful pictures of their products. Its so 2012! The most successful brands not only informing their clients about new trends in hair and make up, new findings in skincare, perks and numerous beauty tutorials on how to…look-alike, they truly behaving like a friend, posting inspiration messages like for example this one of Benefits Cosmetics ( 7,566 likes!)
Most of us have our favorite beauty websites, apps, videos, facebook pages, blogs, Twitter or Pinterest boards. In fact just this week I was asked at a event where I buy my beauty products and I recommended my favorite website.
With so many beauty brands active online and with the emergence of many new brands and blogs, now is the perfect time to have local and international brands compete for each of the 10 categories at the www.beauty20awards.com, isn’t it?
Do you have a favorite beauty brand or blog on the web? Nominate it now, let the battle begin!
Below you will find the first list of brands nominated, which we will be updating on a weekly basis.
And if your favorite brand or blog is not on the list, go now to www.beauty20awards.com – you have until 30 September!
We had the honor of welcoming Esi Eggleston Bracey to speak at the innoCos Europe conference in Nice, who was named by some as a “P&G Warrior” and rated the best speaker of the 2 day event.
She delivered an excellent high-level presentation from such a great company as Procter & Gamble.
From the first minute she took the stage with great energy, passion and delivered excellent content. We love her style and energy plus the substance of her presentation, which gives you tips you can use.
We found Esi to be a top-level professional, dynamic, engaging and charismatic speaker and find her professional career to be incredibly inspiring.
As Vice President of Global P&G Cosmetics, Esi Eggleston Bracey leads the CoverGirl and Max Factor brands globally, which represent over $2 billion in retail sales. Esi’s leadership, creativity, and individuality inspire achievement, “out-of-the-box” thinking and passion from the 300 employees in her organization.
At the age of 34, Esi became one of the youngest general manager appointees in P&G history after leaving a trail of success on several beauty and fabric care businesses. Esi began her career at P&G in 1991, where she led the design of Febreze Fabric Refresher, a discontinuous invention that created a new category and evolved into a global mega brand. She quickly rose through the ranks on brands like Downy and Bounce delivering record sales and profit growth, but Esi’s lifelong interest in beauty, fashion and women’s health led her to a new frontier in P&G – the beauty business.
In 2000, Esi joined P&G Cosmetics as the COVERGIRL marketing director, where she delivered the strongest results since P&G acquired the business and drove the brand to a No. 1 market share position in North America. In 2003, Esi was appointed to general manager of deodorants and Old Spice, and led three consecutive years of tremendous sales and profit growth in the category before returning to P&G Cosmetics in 2006 as general manager overseeing the COVERGIRL and Max Factor brands.
Esi’s strong sense of style and ingenuity have brought fresh marketing ideas to cosmetics including the signing of Queen Latifah, Ellen DeGeneres, and Drew Barrymore as brand ambassadors, and the launch of several best-sellers including Simply Ageless foundation and Lash Blast mascara. Today, COVERGIRL is the nation’s fastest growing cosmetics brand and the “hottest” cosmetics brand in 2009 according to an independent consumer study commissioned by leading research firm, NPD Group. In recognition of these achievements, Women’s Wear Daily awarded Esi with the “2008 Marketer of the Year” award; Advertising Age recognized her as one of 13 “Women to Watch” in 2009; and Cosmetics Executive Women (CEW), a non-profit organization of over 4,000 executives and managers in the beauty industry presented Esi with its highest honor, the “2009 Achiever Award.” In her spare time, Esi serves on the board of directors for the Baltimore School for the Arts in Maryland.
A native of Chicago, Illinois, Esi graduated from Dartmouth College in Hanover, New Hampshire, with a Bachelor of Arts in Engineering Sciences. In August, 2009, she re-located from Baltimore, Maryland, to Geneva, Switzerland, which is the headquarters for P&G’s global cosmetics operations, with her husband Des, their 7-year-old daughter, Anura, and their son Benoit Alec, who is now almost 3 years old. Esi’s hobbies include fitness, personal development and travel, but she spends most of her spare time enjoying her family.
Meeting Esi at the innoCos Europe conference was a very special experience, her energy is contagious and inspires you to thrive for better and achieve more in business and life. She is also a great advocate for the P&G brand, meeting her makes me want to be a part of her team.
Here is a short video from presentation at innoCos Europe conference in Nice, where Esi was speaking about breaking through the clutter and successfully responding to consumer trends.
Would you like to hear more great presentations on beauty brands innovations and meet amazing speakers? Join us for the next innoCos Europe event in Rome, May 21-22 2014 or innoCos CEE in Kiev, Sept. 2014.
Lisa Lipkin, professional storyteller, introduced a new interactive Speed Storytelling Networking icebreaker session at innoCos Europe 2013 and it was something we, and the attendees, had never experienced before.
After an introduction on the value and power of storytelling as a business tool, our attendees had the opportunity to get to know one another by sharing personal stories and memories in short intervals with various partners.
Our speakers and delegates absolutely loved this session. They found it to be a completely different approach to networking that was easy to adopt, as it could be seen just how refreshing the session was by how many speakers referred to Lisa throughout the event. Lisa’s presentation was rated: fundamental, inspiring and fun, wise content, very helpful and entertaining. For those who did not have the chance to experience the storytelling workshop, you can join us at innoCos USA, New York on July 10-11 2013.
“Lisa is the founder of Story Strategies www.storystrategies.net, a consultancy that uses her skills and knowledge of storytelling to help organizations identify their core stories and communicate them more effectively. “The economy has taken its toll and companies need to find a new way to distinguish themselves from their competitors. Businesses generally don’t even know what their story is. Slogans can be Googled nowadays, and found to be completely untrue. The goals is not to help a business find the facts – what is factually accurate – but to find the truth; what is emotionally true. A lot of businesses don’t know the difference. To illustrate this, I sometimes tell the story of the Korean War-here. A man had jumped out of a helicopter, and was known throughout the state for his heroics. This had generated so much pride in his family, that many of his children and grandchildren had joined the military. It had become their legacy. Well, a few decades later, a writer, who wanted to write about the family, did a little research on the man and found out that the story was completely untrue – in fact, he had dodged the draft altogether. And there was the dilemma; should he reveal this fact or not? He decided not to, because this story had become the family truth. It motivated the members of the family, and gave them a sense of identity and direction.“ Lisa places a finger on the table to emphasize her point: “Now, I am not suggesting that people or businesses lie. I am just saying that, if you understand the emotional truth, you have a better chance at selling what is factually accurate. And that is what makes it such a powerful tool in business.“ “ The XPat Journal
Her clients in the Netherlands include Shell, Aegon, Menzis, the Belastingdienst, ABN AMRO, The Dutch Ministry of Defense, Morgan Stanley, and Rituals, among others.
Her articles and stories have appeared in the New York Times Magazine, and the New Yorker, among others. She is the author of Bringing the Story Home: the Complete Guide to Storytelling for Parents, and the editor of five books of American poetry.
Meet our speaker at innoCos BEAUTY 2.0 conference and Awards on 12-13 November at Radisson Blue Radisson Ambassador Hotel, Paris Opera, Nicole Ostoya.
Nicole, as CEO of BOLDFACE, is focused on top tier entertainment and designer opportunities exploring white space in the market announces its founding license: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.
Nicole brings expertise in fragrance, color and treatment product development in all channels of distribution from prestige to mass as well as access to celebrities of all levels. With years of successful enterprises in the beauty arena, both in retail and product development, BOLDFACE will benefit from strong operational strength gleaned from her background.
In 2010 Nicole co-founded Gold Grenade, a product development, strategic marketing, comprehensive brand management company that specializes in beauty, cosmetics and personal care. Gold Grenade was founded with her partner Robin Coe Hutshing in 2010 with offices in Santa Monica.
An entrepreneur at heart, Nicole left the corporate world, founded and built a team to start the company, iDTV, a web based direct to consumer channel, which utilized all of her retail talents in the electronic retail world. Following that venture she joined Robin Coe Hutshing at Studio USA as CEO of the company she had started 26 years earlier at Fred Segal Santa Monica.
Previous accomplishments include an 18-year career at Nordstrom where, among other things, at 25 she was one of the youngest full line store managers in Nordstrom history. Other Nordstrom highlights include running the beauty buying offices for Southern California and managing the West Coast buying offices for fragrance as the Merchandiser.
LVMH headhunted Nicole away to help open new channels of distribution for one of their premier brands Benefit Cosmetics. There she oversaw the company’s significant Sephora business, launched on QVC as well as put together an operational structure to take their boutique concepts on the road.
We have met Nicole at Cosmoprof Bolognia this year, here is a video which shows how passionate Nicole is about her brands and we had a chance to try some of them, very exciting and innovative range of great products!
We are excited to announce that we are looking for passionate speakers for innoCos Summit in Rome, 22-23 May 2014 to present next to Estee Lauder, Sephora, Coty, Elizabeth Arden and many other great companies sharing successes in innovation in product, retail and online marketing.
In addition to the speakers from the Cosmetics and Personal Care industries, we would like to welcome a Fashion Brand to share their digital marketing stories. Who do you think would be the best speaker from a Fashion Brand to invite?
New heroes for skin and hair: SymHair Force 1631, SymBronze 1659, SymSave H.
Here you can watch a video interview of Gabariele Vielhaber, Symrise by Irina Kremin, Co-Founder of Global Cosmetics Community, filmed at in-Cosmetics in Paris, 2013, where SymHair® Force 1631 received the Silver Award for Innovation Zone – Best Ingredient. For more information go to: www.symselect.com
Water is the source of life – and the source of innovative solutions made by Symrise. Discover our new concepts for beauty and care at in-focus 2013:
MARINE WATER – the hair splash
A new concept for hair fragrance, combining a powerful marine fragrance and the performance of Symrise’s new active to improve hair density and to fortify hair.
RAIN WATER – the fragrance technology
An innovative Symrise fragrance technology – a breakthrough development with superior aesthetics and fragrance longevity, providing outstanding fragrance performance.
VEGETAL WATER – when oil meets water
An innovative technology using micro-globules of lipophilic fragrances to obtain micro-dispersions in water – delivering skin hydration while enhancing the fragrance.
With its new and innovative solutions for skin and hair presented at in-cosmetics 2013, Symrise further explores the paths of natural and sustainable products. The new stars in the sky of beauty and care, however, were found in the deep blue sea: microalgae, which Symrise turned into groundbreaking actives for skin and hair.
Symrise is one of the pioneers in the green evolution – and leading the way in developing new and effective cosmetic raw materials based on green chemistry and cutting-edge biotechnologies. Microalgae have been a research focus at Symrise for quite a time. From approximately 25-40 thousand registered microalgae species, only a few are so far commercially used. These unicellular microorganisms can be cultivated in photobioreactors under controlled conditions, resulting in highly pure material with constant quality.
In the course of a comprehensive biological screening in collaboration with Cutech Srl, Italy, the marine water microalgae Isochrysis galbana var. T.ISO was identified as an excellent source for new cosmetic actives. Depending on the extraction solvent used, extracts with completely different activity profiles were obtained.
For instance, biological testing on ex vivo human skin models proved methanol extract to be an efficient ingredient for hair loss prevention; an extract obtained by ethyl acetate extraction, on the other hand, efficiently supports self-tanning.
At in-cosmetics 2013, Symrise is introducing two new products based on its latest research and a renewable, sustainably produced raw material: SymHair™ Force 1631 and SymBronze® 1659.
SymHair™ Force 1631 – fighting hair loss, improving hair density Thinning hair and hair growth disorders are a wide spread global issue that can affect both sexes at any age. Hair has always been considered an important beauty criterion; and consumers state that “loosing hair makes you feel old all of a sudden” and goes along with a loss of self-esteem and self-confidence.
SymHair™ Force 1631 is the new solution for these problems. It is a hair loss prevention active from microalgae. In an ex vivo assay on human hair follicles, SymHair™ Force 1631 proved to be effective after 8 days of treatment. Ex vivo studies using human scalp skin showed a successful proof of concept with 42% hair shaft elongation after 6 days. Finally, SymHairTM Force 1631 provides thicker and more voluminous hair with a clinically proven efficacy. According to subject’s evaluation, SymHairTM Force 1631 fortifies hair and improves hair density.
SymHairTM Force 1631 will also be presented at the Innovation Zone.
SymBronze® 1659 – for a natural and sustainable tan
Being tanned is a symbol of a healthy and active life and still remains a beauty goal for many consumers, which is why the demand for sunless tanners over the last years has been stable. With the increasing consumer awareness of the health risks associated with UV exposure, the need for biological tanner that leads to a natural tan combined with an efficient protection from inside is crucial.
The marine water microalgae Isochrysis galbana var T.ISO proved to be an efficient skin tanner.
At in-cosmetics 2013, Symrise is also introducing SymBronze®1659 as the new, natural biological tanner. Working from the inside, it provides a natural sunless tan, accelerates the natural tanning process under sun exposure and prolongs the tan.
Say the word “America” and Kurt Gasser, the CEO of USP Indicator Solutions, perks up.
No, he’s not American by any means. His Austrian accent and old world elegance give him away. But the optimism and capacity for reinvention that he witnessed while living in the USA with his family in the early 2,000’s has deeply influenced him.
In many ways, Kurt Gasser is an amalgam of both sides of the pond: a future-thinking entrepreneur with a strong sense of family and tradition. It’s this emotional split, between the old world and the new, between his desire to push the boundaries of what is possible and what came before, that has made USP Solutions one of the world’s leading supplier of beauty trait testers.
When Kurt talks about his testers, he speaks more like a poet than a businessman.
“It’s about moments of truth,” he says.
Emotional honesty is a big driver for Kurt Gasser, both professionally and personally. It was one of those moments of truth that propelled him to return home to Vienna after completing his PHD is California, to help his father run the small family business, transforming it to a formidable venture capital group, Gasser and Partner, which he still runs today. Another meaningful moment happened when he became a father himself, a role he covets above all others. But the main moments of truth for Kurt are intricately stitched within his character and his need to continually innovate.
Kurt’s mind is always thinking ahead to the next, the latest, the unimaginable. He gets particularly excited when he talks about one of his latest creations, a device that employs UV light to enable the consumer to see what their face will look like in the future, wrinkles and all. “There’s a sense of urgency that happens on the part of consumers when they hold that special mirror up to their faces,” he says. “The experience only lasts a second but its impact can emotionally bond them to the brand for life.”
Most museum directors have advanced degrees in their field of expertise. When Nancy Savoya ran her museum, she didn’t even have a sixth-grade diploma.
By the time Nancy became an account director in 2012 at SKIM, an international market research firm, she was already a seasoned strategist, having launched a Barbie Doll Museum in her childhood bedroom in the south of France twenty-five years earlier. The museum featured a vast collection of Barbie dolls she shared with her sister, homemade doll clothing and accessories, and the crown jewel of the collection, a bright red convertible Barbie-mobile.
Even then, she was thorough in her market research, analyzing just how she would lure her friends to her museum. Of course, the analytical tools she had at her disposal back then were hardly akin to the ones SKIM employs today, but they were effective, nonetheless. Even at 10 years old, Nancy knew how to marry numbers with psychology, offering free chocolates and homework help in exchange for admission to her mini-cultural center.
It’s impossible not to become intoxicated by Nancy’s joie de vivre, even when she is speaking about conjoint analysis, maximum difference scaling, Monte Carlo simulations, or a host of other mysterious phrases particular to her world of quantitative analysis and robust data used by the likes of Estee Lauder, Procter & Gamble, Unilever, and Philips, among others.
When asked what isn’t on her resume, the one thing no one knows about her at work, she had a hard time answering. “I have no secrets, even on my CV. My passion for early music, my love of yoga and hiking, my obsession with Belgian chocolate, it’s all there” she says, before adding, “ Well, maybe just my secret life as a museum director. I guess now it’s out there too!”
Nancy Savoya once again will be leading the workshop at the annual InnoCos Europe conference in Nice, 4-5 June 2013. The topics of the workshop include pricing strategy: a closer look at a key marketing lever, optimizing your portfolio management and product pricing strategies by integrating consumer reactions to price.
Is it best to increase prices directly or to reduce the size of your packaging? Which product categories are most price elastic? Do all European consumers react the same way to price? What is the right price for my new product?
In this fun and interactive session SKIM’s resident personal care and cosmetic experts, Nancy Savoya and Mini Kalivianakis, will discuss various tools and learnings gained from conducting pricing research in 45 consumer goods product categories featuring over 500 brands, to get you started on refining and optimizing your pricing strategy:
• Dispelling common myths in pricing strategies
• Testing price awareness in an interactive “The Price is Right” game show format
• Engaging in group exercises with live examples and stimulating discussion
Nancy Savoya led one of the most highly rated sessions on a past event, which positioned her as one of the best workshop facilitators innoCos had in years. The audience found the interactive brainstorming session on claims last year – well organized and fun exercise with in depth explanations of how claims impact customers buying behavior. A great way to get people involved!
We are very excited to present the next workshop session of SKIM led by Nancy Savoya at innoCos Europe in Nice, 4-5 June.
More information on the innoCos Europe conference and to register, go to: www.innocosevents.com